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Gesamtkatalog

Catalogue complet

Marketing Strategies for the
Internationalization of Businesses and

Marketing Strategies for the Internationalization of Businesses and Brands

Governing AI is about getting AI right. Building upon AI scholarship in science and technology studies, technology law, business ethics, and computer science, it documents potential risks and actual harms associated with AI, lists proposed solutions to AI-related problems around the world, and assesses their impact. The book presents a vast range of theoretical debates and empirical evidence to document how and how well technical solutions, business self-regulation, and legal regulation work. It is a call to think inside and outside the box. Technical solutions, business self-regulation, and especially legal regulation can mitigate and even eliminate some of the potential risks and actual harms arising from the development and use of AI. However, the long-term health of the relationship between technology and society depends on whether ordinary people are empowered to participate in making informed decisions to govern the future of technology - AI included.

A Primer

Governing AI

Intelligent Urban Infrastructure: Smart Solutions for Sustainable Cities explores how emerging digital technologies are reshaping the design, management, and sustainability of modern cities. This comprehensive volume examines the integration of Artificial Intelligence (AI), Internet of Things (IoT), data analytics, and intelligent automation into critical urban systems such as transportation, energy, water management, healthcare, and public safety. It presents a forward-looking perspective on how infrastructure can evolve to become more adaptive, resilient, and environmentally responsible. The book highlights practical frameworks and technology-driven content that demonstrate measurable improvements in efficiency, cost optimization, and environmental performance. Designed for researchers, postgraduate students, urban planners, engineers, policymakers, and industry professionals, this book serves as a valuable reference for those seeking to understand and implement intelligent infrastructure solutions that enable smarter, greener, and more liveable cities worldwide.

Smart Solutions for Sustainable Cities

Intelligent Urban Infrastructure

Rooted in the timeless principles of Vitruvius - Firmitas (Strength), Utilitas (Relevance) and Venustas (Beauty) - Vitruvian Woman invites you to master the art of image literacy: the ability to feel, shape and project your presence with purpose. Through compelling personal stories and practical tools, it reimagines executive presence as a strategic leadership asset, empowering women to lead with clarity, confidence and authenticity in a world that often overlooks quiet power.Combining classical wisdom with modern leadership insight, Vitruvian Woman introduces a fresh framework for developing executive presence from the inside out. Daniela Florea blends Vitruvian design ideals with contemporary research and real-life case studies to help you align who you are with how you are seen. It's not a 'dress for success' manual: it's a principle-driven, values-based approach for women to stand out.Discover how to build a strong core of self-awareness (Strength), stay relevant and visible in today's hybrid, fast-changing workplace (Relevance), and express your personal style and story with impact (Beauty). Timely and empowering, Vitruvian Woman equips women at all career stages with a practical roadmap to cultivate a credible, enduring presence--so they can step forward, be heard, and lead as themselves.

Redefining executive presence through the power of image literacy

Vitruvian Woman

Real-World Solutions for Reshaping Healthcare Through Artificial Intelligence and Beyond

Strategies for Artificial Intelligence in Healthcare

Gen AI is changing the way you work. So why is your team stuck in neutral?The adoption of generative AI is now widespread, yet it is still typically used on an individual basis: one person, one screen, one task. Meanwhile, the most important work in organizations happens in teams. The transformative potential of enhancing teamwork with gen AI is too big to ignore; fortunately, you can make AI-enabled collaboration real right now and see immediate results.The HBR Guide to Generative AI for Teams is packed with practical tips, prompts, and case studies to elevate team-based work. Whether you're a team leader, manage AI transformation initiatives, or facilitate group work of any kind, you'll learn how to: <ul><li>Bring gen AI into any meeting, workshop, or session</li><li>Run better brainstorms, business reviews, and retrospectives</li><li>Leverage gen AI as a team member, not just a notetaker</li><li>Use your team's collective judgment to avoid pitfalls</li><li>Reach team outcomes that were impossible before gen AI</li><li>Establish a new "humans+AI" way of working in teams</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to Generative AI for Teams

Leads generieren - einfach und planbar!
Wie Kundenakquise zukünftig kein Zeitfresser mehr ist:

Auch wenn das Angebot deines Unternehmens bereits erfolgreich vermarktet wird, ist es dennoch ratsam, auf eine effiziente Marketing-Strategie zu setzen, um mehr Kunden zu gewinnen. Dieses Buch ist eine praxisnahe und umfassende Anleitung, die dir - egal auf welchem Level du als Online Unternehmer bist - aufzeigt, wie ein eigenes Buch zu mehr Umsatz führt. Außerdem lernst du, welche Funnel-Methode für dich und die Generierung von Leads am besten ist.

Dieses Buch ist der ultimative Leitfaden für deine High-Performance!

Der erfolgreiche Buchmarketing-Experte Max Mika zeigt mit "High-Ticket-Kunden mit System: Wie du als Unternehmer ein Buch als einfaches Marketing System aufsetzt, das ohne weiteren Zeitaufwand planbar Premium-Kunden für dich gewinnst" den besten Weg, dein Business beinahe mühelos und langfristig zu skalieren und zu sichern.
- Erkenne, welches Umsatzpotenzial in einem Buch steckt.
- Lerne die beste Funnel-Methode zur Leadgenerierung kennen. 
- Skaliere dein Business durch die optimale Marketingstrategie. 
- Verstehe, dass du mit dem richtigen Marketing planbar und einfach Kunden gewinnst.
- Lerne, wie du dein Unternehmen nachhaltig absicherst und mehr Freiheit zurückerlangst.

Wer dieses Buch kauft ist selber Schuld

Bitte nicht Kaufen!

This book explores the crucial role of "remembering" the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies within value propositions, by examining their positive impacts on both individual and societal wellbeing. Beginning with an examination of evolving consumers expectations and the core mission of companies, it proceeds through a rigorous analysis of digital technologies impact on wellbeing. Chapters intricately explore themes such as the adoption of mobile health technologies, the role of AI in shaping positive emotions, and the transformative potential of gamification in cultural heritage experiences. Nonetheless, a qualitative examination of sustainable digital business models offering practical insights into fostering wellbeing through technological innovation is also presented. Ultimately, the book culminates in a holistic discussion on integrating digital technologies to enhance collective wellbeing, offering comprehensive insights and conclusive trajectories for future considerations. The book also offers some Case Studies and specialists' perspectives exploring real success stories deriving from firms, managers, scholars and practitioners committed to the mission of positively integrating managing new technologies.

With a preface by Prof. Yogesh Dwivedi, and Prof. Paolo Boccardelli.

Andrea Sestino is Research Fellow. and Adjunct Professor of Management and Marketing Studies at the Catholic University of Sacred Heart, Italy. He is also Adjunct Professor of Management and Marketing Studies at both Luiss Guido Carli University and Luiss Business School Rome, Italy, and Visiting Lecturer at the School of Business, Innovation and Sustainability, Halmstad University, Sweden. His research interests fall&nbsp;in the areas of&nbsp;digitalization, new technologies and innovation, and its impact on business and consumers.

Luigi Nasta is an Assistant Professor of Management at John Cabot University (Rome, Italy). Additionally, he serves as a Research Fellow and Adjunct Professor at Luiss Business School (Rome, Italy), with a focus on research activities within the Creative Industry Competence Center. He was a visiting researcher at the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His research interests are in the fields of digitalization, business models, technology acceptance and sustainability.

Implications for Business, Consumers, and Societies

The Digital Paradigm Shift for a New Business DNA

Creative Reuse

Reshaping EU Copyright Law to Support Creativity Online

How optimizing your supply chain can save you millions

The Leaky Pipe

Hand aufs Herz: Wie oft haben Sie schon Slogans gehört wie "Wir garantieren Ihnen 30 Bewerber in 30 Tagen"? Und wie oft haben Sie dafür viel Geld bezahlt, nur um am Ende frustriert festzustellen, dass Quantität nichts mit Qualität zu tun hat? 

Viele Inhaber im Handwerk und technischen Mittelstand stecken in einer gefährlichen Falle: Die Auftragsbücher sind voll, aber das Konto füllt sich nicht im gleichen Maße, weil die falschen Aufträge angenommen werden. Gleichzeitig fehlt das Personal, um die Arbeit zu bewältigen. Die Standard-Lösung? Ein Obstkorb für die Mitarbeiterbindung und die nächste teure Recruiting-Kampagne bei einer Agentur, die das Blaue vom Himmel verspricht. 

Dieses Buch räumt auf.

Es ist die Antwort auf das "Hoffnungs-Marketing", das so viele Betriebe lähmt. Andreas Schmitz, selbst Unternehmer seit 2005 und aufgewachsen zwischen Backstube und Spedition, redet Klartext. Gemeinsam mit Marleen, TÜV-zertifizierte Expertin für Verkaufspsychologie, legt er die Karten auf den Tisch:

Warum Mitarbeiter keine Pizza sind: Wer schnell bestellt, bekommt oft nur "Fast-Food-Personal", das genauso schnell wieder geht.

Die Garantie-Lüge: Warum "Einstellungs-Garantien" oft nur durch Bots und Tricks erfüllt werden und wie Sie Blender sofort entlarven.

Raus aus dem Hamsterrad: Warum mehr Umsatz oft Quatsch ist und wie Sie lernen, zu schlechten Aufträgen "Nein" zu sagen, um Ihre Marge zu retten.

Prozesse statt Obstkörbe: Warum echte Fachkräfte nicht wegen Bananen bleiben, sondern wegen funktionierender Abläufe und gutem Werkzeug.

Dieses Buch ist kein theoretischer Ratgeber. Es ist ein Praxis-Handbuch für Macher, die verstehen wollen, wie man RecruitingEffekt (die richtigen Leute finden) und SalesEffekt (die richtigen Preise durchsetzen) zu einem krisensicheren Wachstumsmotor verbindet.

Werden Sie vom Getriebenen zum Gestalter. Hören Sie auf zu hoffen. Fangen Sie an zu systematisieren.

Schluss mit Hoffnungs-Marketing. Der Code für Mitarbeitergewinnung und Vertriebserfolg im Mittelstand

SYSTEM SCHLÄGT ZUFALL

Applied Cyber Threat Intelligence: From Detection to Disruption is a comprehensive guide for cybersecurity students, analysts, and professionals looking to gain practical, in-demand skills in today's rapidly evolving digital threat landscape. This book bridges the gap between theoretical knowledge and operational expertise, providing readers with a hands-on approach to Cyber Threat Intelligence (CTI), threat hunting, malware analysis, and open-source investigations.Covering the full CTI lifecycle from intelligence collection and analysis to adversary attribution and takedown, the book offers step-by-step walkthroughs of key tools such as Sysmon-Modular, DeTT&amp;CT, OSSEM, and VirusTotal. Readers will learn how to conduct static and dynamic malware analysis, apply threat frameworks like MITRE ATT&amp;CK and the Diamond Model to perform real-world investigations across surface, deep, and dark web environments.Designed for both classroom use and professional upskilling, the book includes case studies, lab exercises, and instructor resources such as PowerPoint slides and code samples. Whether you're preparing for a cybersecurity role or enhancing your current capabilities, this book equips you with the analytical mindset, technical skills, and practical tools to proactively detect, understand, and respond to cyber threats with confidence and precision.

From Detection to Disruption

Applied Cyber Threat Intelligence

Marketing Strategies for the Internationalization of Businesses and Brands

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