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Gesamtkatalog

Catalogue complet

Marketing Strategies for the
Internationalization of Businesses and

Marketing Strategies for the Internationalization of Businesses and Brands

Hotly-anticiaped new guide to working, learning and living with the latest genereations of AI, from the acclaimed Wharton Professor of Management and author of the One Useful Thing Substack. 'Ethan Mollick is the perfect guide' -- New York Times Cutting through the noise of AI evangelists and AI doom-mongers, Wharton professor Ethan Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world. In this his latest book, he takes readers up to the cutting edge future and how we can engage best with these transforamtive platforms..

Beyond The Jagged Frontier

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

Routledge Advances in Management and Business Studies

This book covers the relationship between artificial intelligence and sustainability goals, bringing together cutting-edge research and insights from business researchers and practitioners.Through real-world case studies from a variety of industries and regions around the world, the book examines how AI can optimise processes, reduce carbon footprints, and support climate action. It also delves into the ethical considerations of deploying AI in an environmentally conscious manner, ensuring that AI's benefits are realised without compromising the planet's well-being.A valuable resource for academics in the fields of AI, sustainability, and business practices. The book will also interest university administrators, industry professionals, and policymakers seeking to drive positive, sustainable change in their respective fields.

Strategies for Modern Businesses

AI-Powered Sustainability

An intimate portrait of the world's most brilliant tech visionary and his game-changing company DeepMind, from award-winning financial journalist and historian Sebastian Mallaby Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

The companies that win with AI won't be the ones that adopt it. They'll be the ones that rebuild around it.
Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild-fast.
This is not a book of tactics. It's a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market-not against it. You'll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era-not just survives it-this is your operating manual.

A new operating system for business in the age of AI

Market-Led Growth

A Practical Guide for Engineering Leaders

Generative AI in Software Development

This book fills a significant gap by providing a leadership guide to balance innovation and safety. With the rapid business transformation underway to leverage artificial intelligence (AI), executives must allocate substantial investments in governance, corporate purpose, and risk management tailored to their organization's strategic goals. The stakes are high, and very few organizations are generating positive returns on their investments. As a result, leaders must reevaluate their strategies, focusing on maximizing benefits while curtailing unnecessary costs. This book emphasizes the importance of carefully integrating humans into AI processes and introduces a robust leadership framework that prioritizes innovation without compromising safety. Diverse industry examples offer rich insights into pathways for striking a balance between advancing AI capabilities and mitigating potential risks.This book equips leaders with the tools to navigate the complexities of AI responsibly. It sheds light on often¿verlooked topics in major AI literature, including in¿epth discussions on strategic scenarios, risks and controls, legal frameworks, and effective measurement systems. Offering a wealth of strategic and operational insights from credible sources, this authoritative resource is indispensable for senior executives aiming to design, develop, and implement successful AI initiatives within their organizations.

An Executive Guide to Balancing AI Innovation and Safety

The AI Precipice

Transforming Global Healthcare: The Role of AI and IoT in Modern Medical Systems explores the transformative potential of the integration of technologies such as AI, Big Data, IoT, and Blockchain in the healthcare sector. This comprehensive volume aims to illustrate how these advanced technologies can address sustainability challenges, improve decision-making processes, and enhance overall healthcare delivery. By mapping existing knowledge and forecasting future trends, the book provides a detailed roadmap for sustainable healthcare development.Key features include: - Explores AI, big data, IoT, and blockchain in healthcare in-depth. - Provides actionable strategies for energy management, waste disposal, and green supply chains - Provides in-depth coverage of real-time health monitoring, predictive analytics, robotic surgery, and AI medical imaging. - Provides insights into preventing drug counterfeiting, managing pharmaceutical cold chains, and optimizing supply chains. - Comprises a comparative analysis of global healthcare systems, telemedicine evolution, and future digital health trends.

The Role of AI and IoT in Modern Medical Systems

Transforming Global Healthcare

Industrialized Construction in the Age of AI and Robotics explores the transformative convergence of artificial intelligence, robotics, and modern construction methods. This comprehensive textbook reveals how cutting-edge technologies are reshaping the construction industry, offering unprecedented improvements in efficiency, quality, and sustainability.From fundamental concepts to practical applications, the book is divided into three sections. Part One establishes the foundational principles of industrialized construction and introduces the revolutionary potential of AI and robotics. Part Two delves deep into six critical operational areas: AI-driven design systems, agile production processes, intelligent supply chain management, automated on-site assembly, predictive maintenance, and smart work packaging. The final section examines current challenges, from technical and financial constraints to regulatory considerations, before exploring emerging trends and future innovations. Each chapter features detailed case studies and practical examples that bridge theory and real-world implementation.Written for a diverse audience, this essential resource serves as both an academic textbook and a professional reference. Students in Civil Engineering, Industrial Engineering, Construction Engineering and Management, and AI &amp; Robotics programs will find it invaluable for understanding the intersection of these disciplines. Industry practitioners, including construction managers, project engineers, and technology integrators, will gain practical insights into implementing AI and robotics solutions. Whether you're preparing for a career in modern construction, leading technological transformation in your organization, or conducting advanced research in the field, this book provides the interdisciplinary knowledge needed to succeed in construction's AI-driven future.

Industrialized Construction in the Age of AI and Robotics

In a world where machines learn, evolve, and sometimes outthink us, Artificial Intelligence and Safety offers a rare, integrated lens into both the power and peril of intelligent systems. Drawing on the authors' unique blend of programming mastery and enterprise risk leadership, this guide is your compass in the age of intelligent machines.The book goes beyond traditional risk management frameworks by integrating the latest advancements in artificial intelligence and generative AI. Combining real-world case studies, Socratic questioning, and the wisdom of AI governance pioneers, it journeys through the evolution of AI, the rise of deep learning, and the practical implications of large language models (LLMs) and retrieval-augmented generation (RAG). The authors translate complex technical knowledge into actionable insights and teach how to use Python not just for prediction, but for protection-turning code into a risk management ally. Readers will understand how to embed ethics by design, assess emerging risks, and confidently apply AI governance frameworks.This guide demystifies AI for everyone-from software architects to policymakers and risk managers. Whether you're crafting LLMs or setting enterprise policy, this book empowers you to not only ask the right questions but build the right systems, because the future of AI isn't just about building intelligence, it's about building it responsibly.

A Practical Guide for Programmers and Decision Makers

Artificial Intelligence and Safety

Beyond the Human Touch: AI's Revolution in Healthcare provides a comprehensive, accessible, and engaging exploration of how Artificial Intelligence (AI) is transforming healthcare. The book aims to serve as a definitive guide for healthcare professionals, policymakers, researchers, and students, offering insights into the practical applications, ethical considerations, and future potential of AI in the healthcare sector. This book benefits the healthcare and AI communities by:¿ Providing a thorough understanding of how AI technologies are being integrated into various aspects of healthcare.¿ Offering practical insights and strategies for implementing AI in clinical and administrative settings.¿ Highlighting the ethical and regulatory considerations necessary for responsible AI adoption.¿ Envisioning the future of AI in healthcare, including its potential to address global health disparities.

AI's Revolution in Healthcare

Beyond the Human Touch

The digital revolution has significantly transformed the global business landscape. As digital technologies continue to disrupt traditional business models, organizations across sectors are compelled to rethink their strategies for growth, resilience, and sustainability. The convergence of innovation, artificial intelligence, big data, blockchain, and digital marketing has not only created new avenues for competitiveness but also brought forth complex challenges for businesses aiming to stay relevant in a rapidly evolving ecosystem. This book, "Navigating Digital Disruption - Strategies for Sustainable Business Management", is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM, Bhubaneswar. The contributions in this volume stem from rigorous academic inquiry and practical insights, aimed at offering a roadmap for managing digital trans¿formation while ensuring sustainability.

Navigating Digital Disruption: Strategies for sustainable business management

Marketing Strategies for the Internationalization of Businesses and Brands

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