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Gesamtkatalog

Catalogue complet

Marketing Strategies for the
Internationalization of Businesses and

Marketing Strategies for the Internationalization of Businesses and Brands

Nurturing AI-Powered HR Analytics and Virtual Reality in Employee Psychology and Workplace Happiness examines how emerging technologies are reshaping the foundations of modern human resource management. Drawing on advances in AI-powered HR analytics, the book demonstrates how data-driven insights can enhance organizational decision-making, predict employee behavior, and support interventions that foster engagement, motivation, and well-being. By illuminating the strategic value of intelligent analytics for understanding workforce dynamics and optimising HR practices, it provides a compelling case for building more responsive, ethical, and psychologically supportive workplaces. Complementing this analytical perspective, this timely work explores the transformative potential of virtual reality in employee psychology and workplace happiness. It highlights how immersive VR environments can reduce stress, enrich training and onboarding, strengthen team cohesion, and nurture overall mental well-being by simulating real-world experiences within safe, controlled contexts. Offering a clear roadmap for responsible and human-centred implementation, this volume is essential reading for HR professionals, organizational leaders, and researchers seeking to harness technological innovation to cultivate more fulfilling and productive workplaces.

Nurturing AI-Powered HR Analytics and Virtual Reality in Employee Psychology and Workplace Happiness, Part A

Affective Encounters with Sensory Capitalism

Brands Hallelujah!

Intelligent Urban Infrastructure: Smart Solutions for Sustainable Cities explores how emerging digital technologies are reshaping the design, management, and sustainability of modern cities. This comprehensive volume examines the integration of Artificial Intelligence (AI), Internet of Things (IoT), data analytics, and intelligent automation into critical urban systems such as transportation, energy, water management, healthcare, and public safety. It presents a forward-looking perspective on how infrastructure can evolve to become more adaptive, resilient, and environmentally responsible. The book highlights practical frameworks and technology-driven content that demonstrate measurable improvements in efficiency, cost optimization, and environmental performance. Designed for researchers, postgraduate students, urban planners, engineers, policymakers, and industry professionals, this book serves as a valuable reference for those seeking to understand and implement intelligent infrastructure solutions that enable smarter, greener, and more liveable cities worldwide.

Smart Solutions for Sustainable Cities

Intelligent Urban Infrastructure

A Comprehensive Introduction

Financial Technology

We're living through a transformation as profound as electricity or the printing press, yet AI often feels more like hype than help. With clear language, vivid illustrations, and humor, veteran AI researcher Sairam Sundaresan unpacks machine learning, natural language, computer vision, and recommender systems, showing how they drive the tech we use daily. You'll learn how AI works, where it appears, and how to make smarter choices about its role in your life and work. In two parts, the book moves from core concepts to real applications while debunking myths and stripping away buzzwords.

An Illustrated Introduction

AI for the Rest of Us

Artificial intelligence (AI) is fundamentally reshapes the healthcare sector and offers transformational improvements in patient care, to improve operational efficiency, and to do medical research.

Research and Innovations in Industrial and Marine Biotechnology: A Circular Economy 2024

This book explores the crucial role of "remembering" the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies within value propositions, by examining their positive impacts on both individual and societal wellbeing. Beginning with an examination of evolving consumers expectations and the core mission of companies, it proceeds through a rigorous analysis of digital technologies impact on wellbeing. Chapters intricately explore themes such as the adoption of mobile health technologies, the role of AI in shaping positive emotions, and the transformative potential of gamification in cultural heritage experiences. Nonetheless, a qualitative examination of sustainable digital business models offering practical insights into fostering wellbeing through technological innovation is also presented. Ultimately, the book culminates in a holistic discussion on integrating digital technologies to enhance collective wellbeing, offering comprehensive insights and conclusive trajectories for future considerations. The book also offers some Case Studies and specialists' perspectives exploring real success stories deriving from firms, managers, scholars and practitioners committed to the mission of positively integrating managing new technologies.

With a preface by Prof. Yogesh Dwivedi, and Prof. Paolo Boccardelli.

Andrea Sestino is Research Fellow. and Adjunct Professor of Management and Marketing Studies at the Catholic University of Sacred Heart, Italy. He is also Adjunct Professor of Management and Marketing Studies at both Luiss Guido Carli University and Luiss Business School Rome, Italy, and Visiting Lecturer at the School of Business, Innovation and Sustainability, Halmstad University, Sweden. His research interests fall&nbsp;in the areas of&nbsp;digitalization, new technologies and innovation, and its impact on business and consumers.

Luigi Nasta is an Assistant Professor of Management at John Cabot University (Rome, Italy). Additionally, he serves as a Research Fellow and Adjunct Professor at Luiss Business School (Rome, Italy), with a focus on research activities within the Creative Industry Competence Center. He was a visiting researcher at the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His research interests are in the fields of digitalization, business models, technology acceptance and sustainability.

Implications for Business, Consumers, and Societies

The Digital Paradigm Shift for a New Business DNA

Your brand is on trial-here's how to win your case.

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial-and that means you better deliver the proof.

In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises-even the ones you don't realize you're making-gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show-not tell!-the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case.

It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

Exactly How Modern Marketers Earn Trust

Prove It

12 Simple Strategies That Make Dream Clients Say Yes

Storybrand Your Coaching Business

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, "AI fatigue," and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and business models.Combining academic rigor with hands-on frameworks, global strategy expert René Bohnsack introduces four AI Stacks that every leader needs: the Skill Stack, the Transformation Stack, the Strategy Stack, and the Governance &amp; Control Stack. Together, they help executives move step by step from isolated experimentation to full integration of AI into organizations. The playbook is practical and tested:<ul> <li>The Skill Stack teaches prompting, responsible use, tools use, co-intelligence, and AI mastery.</li> <li>The Transformation Stack provides tools and tactics to move from experimentation with AI to acceleration of use cases and full integration.</li> <li>The Strategy Stack adapts the Play-to-Win model for the AI era, guiding leaders through aspiration, opportunity mapping, building AI moats, designing an AI business model, and creating a roadmap including data readiness.</li> <li>The Governance &amp; Control Stack ensures governance across five dimensions - operational, ethical, legal, environmental, and strategic - and measures progress through the AI Balanced Scorecard.</li> </ul>This book provides the tools, language, and confidence for leaders to act decisively. Readers will not only understand AI's strategic implications but will gain a practical playbook to lead transformation. AI Strategy Playbook: From Zero to 100 is the essential guide for leaders determined to move past hype, avoid paralysis, and create lasting advantage in the age of AI.

From Zero to 100

The AI Strategy Playbook

The world is in a constant state of crisis — with brands right in the middle of it. Whether it is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act faster, more flexibly, and more responsibly than ever before, while remaining profitable at the same time. But how does modern brand management navigate a brand through these challenging times?
What is needed are strategic approaches that enable a future-proof brand management without neglecting the pressing social, ecological, and economic challenges of our time. All of this is critically discussed and reflected by the two authors in this book. In addition to the fundamentals of strategic brand management, they explain—using examples and visionary concepts—what holistic brand management looks like today and in the future.
In this context, the fundamental societal role of brands, as well as the political and ethical dimensions of economic action in general, are also addressed. Because at this turning point in time brands must broaden their horizons, recognize and successfully master the complex social, ecological, and economic challenges of the present in order to secure and shape their own future.

How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World

Brands in Times of Constant Change

Marketing Strategies for the Internationalization of Businesses and Brands

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