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Sheth J: Managerial Marketing

Managerial Marketing

Current Thought

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

Learn how to negate resistances, circumvent defenses, and disarm excuses by harnessing the most influential power in sales - the subconscious mind. Dr. Eyal Matan - NLP master, business strategy development expert, lecturer, and business mentor - holds a master's and a PhD in business administration. After spending two and a half decades as a CEO and VP at various hi-tech, retail, tourism, and business consulting firms, Dr. Matan decided to fulfill his mission of mentoring both companies and individuals who wish to realize their business ideas. In his book, he reveals his unique methods of subconscious salesmanship. Dr. Matan takes readers on a journey into the mind of the customer. Using tools from the world of NLP and other powerful means, it allows salespeople to close deals more easily, with customers and clients believing they were not influenced at all.

The Hypnotic Sales Code, Revealing the Unfair Advantage of the World's Most Powerful Influencers

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

The Product Shift

Wedding Content Creator with AI

Wedding content creation is one of the fastest-growing services in the modern wedding industry. Couples want more than a traditional photo gallery or cinematic wedding film. They want real-time behind-the-scenes clips, vertical videos, Reels, TikToks, Stories, vendor-friendly content, and emotional moments they can relive and share almost immediately.Wedding Content Creator with AI is a practical guide for anyone who wants to start, price, shoot, edit, and deliver wedding content professionally with the help of modern AI tools.This book shows you how to build a wedding content creator service from the ground up. You will learn how to define your offer, create packages, calculate pricing, prepare for a wedding day, work respectfully around photographers and videographers, capture useful behind-the-scenes footage, edit social-ready clips, deliver content quickly, and use AI to speed up planning, communication, workflows, captions, vendor outreach, and client systems.Inside, you will learn how to: - understand what a wedding content creator actually does - position your service without replacing the photographer or videographer - build beginner, standard, premium, and rush-delivery packages - calculate starter pricing without guessing - create inquiry forms, client questionnaires, shot lists, timelines, and delivery workflows - shoot Reels, Stories, TikToks, vertical clips, and behind-the-scenes moments - use AI tools for planning, captions, checklists, workflows, vendor outreach, and client communication - avoid common mistakes around privacy, music, contracts, vendor relationships, and overpromising - organize files, backups, delivery folders, and social-ready assets - launch your first wedding content creator offer with a 30-day action planThe book also includes practical prompts, checklists, case studies, sample workflow templates, pricing logic, and educational contract clause examples you can adapt to your own business.This is not a theory book. It is a working manual for creative freelancers, wedding vendors, social media creators, photographers, videographers, virtual assistants, and anyone who wants to turn wedding content creation into a clear, professional, and sellable service.If you want to use AI without sounding generic, build a real service instead of chasing trends, and deliver wedding content that feels fast, useful, and trustworthy, this guide will give you the system to start.

Start, Price, Shoot, Edit, and Deliver Wedding Reels with AI

"SELL," 8th Edition helps you build the professional selling skills valued in today's marketplace. Updated and streamlined content covers the latest sales concepts, industry practices, and technologies, including the role of artificial intelligence in the selling process. Learn how to build customer relationships through storytelling, customer engagement, customer experience strategies, ethical decision-making, and virtual selling techniques. Real-world case studies, role-play activities, and end-of-chapter case studies help you apply key concepts to real-world sales challenges. Cengage's learning platform, MindTap, supports your learning experience by providing you with instant access to course content, quizzes, homework, study tools, and more.

Sell

Vietnam And The Global Economy

The Vietnamese Economy and the Fourth Industrial Revolution is a collection of in-depth studies that provides a comprehensive view of Vietnam's economy in the context of the Fourth Industrial Revolution. The book not only presents theoretical concepts but also emphasizes practical insights, contributed by scholars, practitioners, government officials, and business leaders.

Readers will explore applied research in fields such as marketing, behavioral economics, tourism, and management, with prominent topics including consumer behavior in Ho Chi Minh City, the impact of service quality on university branding, and leadership styles in Vietnamese businesses. The book also analyzes human factors in management, including ethical leadership, female leadership, work motivation, as well as topics like microfinance, remittances, and digital transformation, shedding light on changes in consumer behavior and business management strategies in the digital age.

Additionally, the book discusses the influence of independent directors and tourism on Vietnam's economy, offering up-to-date information on the challenges and opportunities Vietnam faces in the era of globalization and industrialization. This book is an essential resource for researchers who wish to gain a deeper understanding of Vietnam's modern economy.

The Vietnamese Economy And The Fourth Industrial Revolution

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

How Retail Revealed Apple’s Genius

Shop Different

Mktg

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

The Psychology of the Buyer Who Pays Full Price, Never Haggles, and Refers His Friends

Confirmed, Not Convinced

Managerial Marketing

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