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Logo Beginnings. Logo Modernism. 45th Ed

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Many iconic brands-like Rolex, BMW, Louis Vuitton, and the New York Yankees-still use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design guru Jens Müller's exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.

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mars 2025, env. 512 Pages, Anglais/Français/Allemand
Taschen
978-3-7544-0137-8

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