Logo Beginnings. Logo Modernism. 45th Ed

Many iconic brands-like Rolex, BMW, Louis Vuitton, and the New York Yankees-still use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design guru Jens Müller's exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.