Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Calabrese N: Localization in the Age of
AI

Localization in the Age of AI

Build the engine behind multilingual growth

A 7-Step Model for Visionary Marketing Strategy, Innovation, and Business Growth

The PIVOTAL Framework

China is the world's biggest carbon emitter as well as the leading producer of green energy. What lies behind this fascinating contradiction? In recent years, China has built more renewable energy infrastructure than the rest of the world combined and is leading the global shift towards electrification. The Green Superpower: How China Shapes Our Future outlines China's role as a green leader in the upcoming Fourth Industrial Revolution and illustrates how European companies can become more competitive by learning from their Chinese counterparts. Experienced journalist and regional expert Christina Boutrup explores how China is leading the move away from fossil fuels, from how affordable Chinese solar panels are revolutionising the global energy landscape to the electrification of the world's largest car market and the revolutionary implications of autonomous AI technologies. Cautiously optimistic, the author covers key geopolitical trends affecting green economic progress across the world, and ultimately serves a wake-up call: to compete with China's success, Western business leaders need to learn from their Chinese counterparts and treat the green transition as a business case. The balance of global power is poised to shift. No longer copycat manufacturers of inferior products, Chinese firms are at the forefront of the world's potential first "electrostate". Now more than ever it is vital to acknowledge the central role that China plays in the transition to green energy and to learn from their strategies. The Green Superpower is essential reading for policymakers, business leaders, and practitioners who operate at the intersection of environmental policy, security, sustainability and innovation.

How China Shapes Our Future

The Green Superpower

Loose Leaf for International Management: 2027 Release

Ai, Data, and the Global South's Fight for a Fairer Future

Who Owns Intelligence

ASEAN's Strategic Navigation of US-China Competition

'An amazing book' - Paul Krugman, Nobel laureate in economics 'Timely, witty and wise' - Tim Harford, broadcaster and bestselling author of The Undercover Economist 'A breezy, low-jargon guide' - Helen Lewis, bestselling author of The Genius Myth A witty, essential guide to our new era of economic competition. From Soumaya Keynes, podcaster and columnist at the Financial Times and Chad Bown, a senior fellow at the Peterson Institute for International Economics. We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year, made possible by a global, rules-based system. Nobody paid too much attention to supply chains: they just worked. Now, Trump's latest tariff announcement can crash markets, ruin your pension, and sour decades-long alliances. Brexit can sever Britain from its closest trading partners. China's export restrictions on rare earths could bring the West's car production to a crashing halt. Curbs on trade in cutting-edge chips could determine who wins the AI race. The stakes couldn't be higher. In this irreverent guide to our economic world, Keynes and Bown explore the history, players, and rules of trade, asking how we prepare for what the future might hold. Could trade wars lead to hot wars? What can the West learn from China? Timely, funny and informative, How to Win a Trade War argues that the old system is dead. But what will emerge in its place? And ultimately, what is at stake for you, your country, and your company? 'Full of insight. This is critical reading for anyone trying to make sense of today's trade disputes' - Chris Miller, bestselling author of Chip War 'Really, really good' - Jon Stewart, presenter of the Daily Show

A Friendly Guide to an Unfriendly World

How to Win a Trade War

Digital Dynamics, Modern Business Concepts and Cases

Global Strategy in the Service Industries

Customer Journey Management & Orchestration: For Marketers and CX Professionals

The Agile Brand Guide®

What role has the Council of Europe played in shaping international heritage discourse? This book traces more than seventy years of its heritage policies and texts, uncovering the emergence of a distinctly European perspective on cultural heritage. It examines the Council's pioneering efforts to define and redefine heritage in response to shifting political, social and cultural contexts. Drawing on extensive archival research, the book reveals how the Council's actions have influenced global heritage debates. Essential reading for scholars, policymakers and practitioners, this book offers fresh insights into the intersection of heritage, governance, and international diplomacy.

Critical Perspectives on the History, Policy, and Politics of European Heritage

Council of Europe's Heritage Discourse

Oxford Handbooks

This handbook on the "New" Space Economy (NSE) offers the first comprehensive analysis of the contemporary space economy. The "new" is characterized by commercialization, greater participation of the private sector, innovation, and increased engagement of national governments. Using multiple approaches, the volume conceptualizes the boundaries of an emerging field of inquiry, characterized by continuity and change and involving terrestrial and extraterrestrial activities. It covers the fundamental economic, institutional, and technological dynamics and assesses the socio-economic impact of the NSE. Largely a US and European phenomenon, the evolution of the NSE in other spacefaring nations such as China, India, Japan, and Russia is also examined.

In The Oxford Handbook of the New Space Economy, chapters by both academics and practitioners systematically address the changing institutional arrangements, interactions between public and private actors, and the role of innovations and entrepreneurship. As constellations of satellites for earth observations, telecommunications, the internet, GPS, and other civilian applications tackle climate change and monitor natural disasters, the unsustainability of space activities due to orbital congestion and space debris is a reality. The 1967 UN Outer Space Treaty, which views space as a "global commons," needs revisiting to address regulatory challenges in space mining and other uses of extraterrestrial resources. This volume advances the state of knowledge on the dynamics of an emerging new space economy, identifies key stakeholders, and opens up future research areas for policymaking.

The Oxford Handbook of the New Space Economy

WS REFER CHN BUS & INNO (3V)

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Localization in the Age of AI

Autres titres sur ce thème