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Éditions Ligne droite

Arsenault B: L'intelligence du marketing

L'intelligence du marketing

Entre confiance, données et persuasion

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Routledge Advances in Production and Operations Management

In an era of rapid technological evolution, supply chains are undergoing a transformative shift, particularly in industries like garment manufacturing, where transparency, efficiency, and ethics are under increasing scrutiny. This book explores how digital technologies - such as blockchain, artificial intelligence, the Internet of Things, and big data analytics - are reshaping supply chain management to enhance social welfare.While much research has focused on the environmental impact of digitalization, this book shifts the lens to social sustainability, investigating how technology can improve labor conditions, ensure fair wages, and promote ethical sourcing in the garment industry. It provides a customer-centric perspective on digital transformation, examining how increased transparency in supply chains can empower consumers, encourage corporate accountability, and ultimately drive better social outcomes. Through real-world examples and case studies, readers will gain insight into the challenges and opportunities of implementing digital solutions to address systemic social issues within the industry.This book is essential reading for academics and scholars interested in the intersection of technology, supply chain management, and social responsibility.

A Customer Perspective

Digital Transformation and Social Welfare in Fashion Supply Chains

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI, and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact.Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments.You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behaviorFeaturing real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance.Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

Attention First

Implement trusted AI systems that deliver measurable business value while managing risk, compliance and long-term performance. Decision-Quality AI by Eva-Marie Muller-Stuler is a practical guide for data, product and technology leaders responsible for turning AI ambition into real-world outcomes. Covering the complete AI lifecycle from strategy and team design to deployment and governance, it provides the frameworks and technical foundations needed to develop AI products that are effective, responsible and aligned with business goals. Designed for leaders implementing AI at scale, this book helps you move beyond experimentation and hype to build AI solutions that solve genuine business challenges while meeting regulatory and operational requirements. You will learn how to: - Define AI use cases that address real business needs - Build teams, processes and governance for AI delivery - Develop, test and deploy AI with confidence - Manage risk, compliance, security and transparency - Monitor performance throughout the AI lifecycle Decision-Quality AI combines responsible AI principles with the practical disciplines required for successful implementation. It explores areas such as MLOps, ModelOps, AIOps, DevSecOps and cybersecurity, giving you a complete framework for delivering AI that creates lasting impact. Whether you are launching your first AI initiative or scaling enterprise-wide adoption, this book provides the tools, processes, and leadership guidance you need to build trusted AI systems that deliver results. Themes include: AI development, AI governance, AI security, MLOps, ModelOps, risk management, DevSecOps, data architecture, AI strategy

From AI Ambition to Operational Success

Decision-Quality AI

This practical guide shows you how to build an effective compliance and ethics program that will lower a business's risks and improve productivity.Today's research is clear: companies that prioritize ethics and compliance don't just avoid risk-they gain a measurable edge in productivity and performance. This practical, updated guide shows business leaders, compliance officers, legal professionals, and students exactly how to achieve that advantage in today's complex regulatory landscape.Unlike broad overviews that stop at theory, this new edition delivers a step-by-step roadmap for building stronger, smarter compliance programs. The first half of the book equips readers with proven strategies to design or enhance internal compliance and ethics frameworks. The second half dives into high-risk regulatory areas-antitrust, international business, labor and wage laws, HIPAA and health care, environmental regulations, and more-offering clear explanations of the laws and actionable best practices to stay ahead of costly missteps.Whether you need to strengthen an existing program or build one from the ground up, this guide provides the essential tools to mitigate risk, meet regulatory demands, and unlock the productivity gains that come from doing business the right way.

A Practical Guide for Executives, Lawyers, and Compliance Professionals

Compliance Management

This comprehensive textbook offers an up-to-date account of how organizations function in a rapidly changing world. Designed as a practical and accessible guide, it combines theoretical insights with real-world applications while presenting organizations as complex social systems shaped by people, culture, power and context.It introduces key questions such as:¿ What are organizations and why do they exist? ¿ How do they define goals and strategies? ¿ How are they structured and led? ¿ How do people, culture and identity shape organizational life? ¿ How do organizations interact with their environments?Chapters feature a range of thoughtfully designed learning tools, such as case studies, reflection boxes, in-depth features and paradox boxes that encourage students to explore tensions, dilemmas and competing perspectives in organizational life. Readers benefit from diverse examples drawn from global contexts and sustained attention to contemporary challenges such as digitalization, sustainability, legitimacy and organizational change.This textbook provides a strong foundation in organization theory and organizational behavior while developing the analytical and critical skills needed to understand and engage with contemporary organizations. Comprehensive online resources, including PowerPoint slides, flashcards and quizzes, are available at www.routledge.com/cw/skyttermoen.

Organizations in Context

What if creativity isn't just another tool in the leader's toolbox, but the key to doing business for good? Creatively Leading explores a deceptively simple idea: true leadership is not about using creativity as a tool, but about leading from it - treating creativity as a way of engaging with the world. Drawing on conversations with 20 socially conscious changemakers from around the world, Creatively Leading centres the voices of leaders who recognise that the systems we have designed are not sustaining us and who are interrupting business as usual through how they relate, decide, and stay with complexity. Rather than offering another framework, the book starts from practice, surfacing the patterns, tensions, and opportunities that emerge when we begin to create the conditions to lead differently. It presents a fresh perspective on leadership, showing us how a creative way of being can help us build stronger relationships, navigate uncertainty and redesign how we work within imperfect systems. If you have ever felt there has to be a better way to lead and work, you are not alone. Written for everyone seeking a more ethical, responsible and sustainable approach to business, this book is an invitation to join a growing community of people reimagining the way we do business.

Reimagining Business as Usual to Expand What Becomes Possible

Creatively Leading

Routledge Research in Sustainability and Business

This book explores what it will take for corporate sustainability to move beyond sustainability-as-usual and considers how accelerating cultural, societal, and political shifts are reshaping the path forward.As businesses confront intensifying environmental and societal pressures, a deeper tension has come into focus: the challenge of driving meaningful change within an economic system still fundamentally optimized for growth and profit maximization. Framed around the challenge of reimagining what transformative sustainability can look like, this collection draws on over a decade of the author's published work to critique, reimagine, and reconstruct the models, assumptions, and strategies companies use to pursue sustainability. The book is structured into five thematic chapters, each bookended by framing essays that connect and contextualize the selected articles around the chapter's key themes, with postscripts following selected articles to consider recent updates. These chapters explore topics such as regeneration, degrowth, innovation, systems thinking, and personal agency, all from a strategic design perspective. Overall, the book questions foundational assumptions in the corporate sustainability playbook while proposing bolder, more relevant, and more adaptive approaches that respond to the complex realities of today's world.The New Sustainability Sandbox will be a great resource for sustainability professionals, business strategists, designers, and educators working at the intersection of sustainability and business. It will also be of interest to students and researchers of sustainable business, design for sustainability, organizational change, and innovation strategy.

Breaking Free from Business-as-Usual

The New Sustainability Sandbox

The Essential Guide to Launching Your Career in Artificial Intelligence

Break into AI

When ChatGPT was launched in November 2022, it captured the imagination of the public as well as leading companies, including the banking sector. But as people explored ChatGPT they soon found flaws. Lawyers and judges realised they had relied on non-existent case law. Others discovered that ChatGPT claimed to be the author of books and articles that existed long before it was created. Despite these 'hallucinations', banks remain attracted by the claim that AI can answer and ask questions, generate text, draft emails and translate natural language to code. Customer relations have in some cases been improved by using this technology, thus cutting costs and improving productivity and profits. Drawing on original, candid interviews with senior figures in the sector, How AI will revolutionise banking analyses the risks and challenges to banks and their regulators, as well as proposed solutions to issues such as hallucinations. It offers a comprehensive, up-to-date account of this exciting new technology and what it means for the world of finance.

And what it means for banks and their clients

How AI will revolutionise banking

L'intelligence du marketing

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