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Arsenault B: L'intelligence du marketing

L'intelligence du marketing

Entre confiance, données et persuasion

Routledge Research in Sustainability and Business

This book explores what it will take for corporate sustainability to move beyond sustainability-as-usual and considers how accelerating cultural, societal, and political shifts are reshaping the path forward.As businesses confront intensifying environmental and societal pressures, a deeper tension has come into focus: the challenge of driving meaningful change within an economic system still fundamentally optimized for growth and profit maximization. Framed around the challenge of reimagining what transformative sustainability can look like, this collection draws on over a decade of the author's published work to critique, reimagine, and reconstruct the models, assumptions, and strategies companies use to pursue sustainability. The book is structured into five thematic chapters, each bookended by framing essays that connect and contextualize the selected articles around the chapter's key themes, with postscripts following selected articles to consider recent updates. These chapters explore topics such as regeneration, degrowth, innovation, systems thinking, and personal agency, all from a strategic design perspective. Overall, the book questions foundational assumptions in the corporate sustainability playbook while proposing bolder, more relevant, and more adaptive approaches that respond to the complex realities of today's world.The New Sustainability Sandbox will be a great resource for sustainability professionals, business strategists, designers, and educators working at the intersection of sustainability and business. It will also be of interest to students and researchers of sustainable business, design for sustainability, organizational change, and innovation strategy.

Breaking Free from Business-as-Usual

The New Sustainability Sandbox

Ludwig Erhard ist das Gesicht des Wirtschaftswunders und der sozialen MarktwirtschaftZigarre, Blick, Haltung: Ludwig Erhard prägte Deutschland wie kaum ein Zweiter - als Wirtschaftsminister, Bundeskanzler und Vater der sozialen Marktwirtschaft. Er war alles andere als ein typischer Politiker. Ludwig Erhard war die Wahllokomotive der Union, die Adenauer und die CDU 1949 an die Macht brachte. Aber erst 1968 trat er in die CDU ein - und erhielt einen auf das Jahr 1949 rückdatierten Mitgliedsausweis. Lange Zeit war der 'Dicke', wie er im Volksmund in Abgrenzung vom 'Alten', genannt wurde, populärer als der Gründungskanzler. Zum 50. Todestag entwirft dieser Bildband ein Panorama seines Lebens und seiner Zeit in starken, oft überraschenden Fotografien: vom Aufbruch der Nachkriegsjahre über politische Kämpfe bis zur privaten Seite des Mannes, der Wohlstand und Freiheit neu dachte. Die außergewöhnliche Bildauswahl mit zum Teil bisher unveröffentlichten Fotos und die einordnenden Texte von Ulrich Schlie machen Geschichte unmittelbar verständlich - und zeigen, warum Erhards Ideen und Konzepte auch heute mehr denn je gefragt sind. Ein Buch zum Blättern, Staunen und Verstehen.

Ludwig Erhard ist das Gesicht des Wirtschaftswunders und der sozialen MarktwirtschaftZigarre, Blick, Haltung: Ludwig Erhard prägte Deutschland wie kaum ein Zweiter – als Wirtschaftsminister, Bundeskanzler und Vater der sozialen Marktwirtschaft. Er war alles andere als ein typischer Politiker. Ludwig Erhard war die Wahllokomotive der Union, die Adenauer und die CDU 1949 an die Macht brachte. Aber erst 1968 trat er in die CDU ein – und erhielt einen auf das Jahr 1949 rückdatierten Mitgliedsausweis. Lange Zeit war der »Dicke«, wie er im Volksmund in Abgrenzung vom »Alten«, genannt wurde, populärer als der Gründungskanzler. Zum 50. Todestag entwirft dieser Bildband ein Panorama seines Lebens und seiner Zeit in starken, oft überraschenden Fotografien: vom Aufbruch der Nachkriegsjahre über politische Kämpfe bis zur privaten Seite des Mannes, der Wohlstand und Freiheit neu dachte. Die außergewöhnliche Bildauswahl mit zum Teil bisher unveröffentlichten Fotos und die einordnenden Texte von Ulrich Schlie machen Geschichte unmittelbar verständlich – und zeigen, warum Erhards Ideen und Konzepte auch heute mehr denn je gefragt sind. Ein Buch zum Blättern, Staunen und Verstehen.

Ein Bildband über Ludwig Erhard und seine Zeit

»Wir haben die Pflicht, in Generationen zu denken«

Why communities and markets thrive when restaurants invest in their people and the planet Half of all restaurants will fail before their fifth year in operation. With food, rent, and energy costs skyrocketing, restaurant owners struggle daily to keep the lights on. In today’s climate, it can seem like an unattainable luxury to pay higher wages or source sustainable ingredients. Beyond the Plate reveals why it is an imperative. Katherine Miller presents engaging profiles of Michelin-starred chefs and James Beard award nominees and winners such as Jill Marie Tyler of Rye Bunny in Washington, DC, and Kyle and Katina Connaughton of SingleThread in Sonoma County, who share the secrets of running just, green, and profitable restaurants. By reducing waste, partnering with local farmers, and developing worker-forward business models, they are cutting costs, creating uniquely delicious menus, and providing a top-flight dining experience. These eateries are not just keeping the doors open. They are changing the entire industry and the food system itself. Miller describes how top restaurant owners and chefs are making a difference by supporting agricultural practices that improve soil health and lower carbon emissions. By paying employees a living wage instead of relying on an antiquated tipping system, they are creating stable incomes for workers and families, broadening healthcare access, and fueling economic vitality and growth. Drawing lessons from some of the world’s most sustainable and successful restaurants, this inspirational book shows how the rewards of green and just practices go far beyond the plate, benefiting not only restaurateurs and customers but entire communities and the earth that nourishes us all.

How Restaurants Do Well by Doing Good

Beyond the Plate

Moderne Managementansätze

Edition Wissenschaft & Praxis

Von interaktiven Dynamiken zu strategischen Entscheidungen

Psychologie im Influencer Management

Loose Leaf for an Introduction to Business Ethics: 2027 Release

The concept of "generation" has been used extensively in history and the social sciences, where it refers either to one's position within a family hierarchy or to a cohort of individuals born within the same period. How do intergenerational leadership and followership translate to the workplace and the wider community? The editors bring together research from scholars and practitioners across disciplines, sectors, and regions to examine how intergenerational leadership and followership can strengthen organizations and communities. Contributors present empirical studies, frameworks, and practices to address generational stereotypes, support knowledge transfer, and foster cross-generational collaboration by offering evidence-based approaches for building bridges across generations. By exploring the under-analysed intersection of identity and generational diversity, this book sheds light on adaptive and inclusive intergenerational leadership and followership strategies. It provides insights into mentorship and innovation processes and promotes a holistic understanding of effective and transformative intergenerational leadership and followership.

Transformative Intergenerational Leadership and Followership

Bridging Generations

In a novel application of the work of neo-Aristotelian virtue ethics to the philosophy of business, Robert CB Miller argues that free-market capitalism requires virtues to mitigate its flaws and to enhance its strengths. Ethics in a Capitalist Economy begins with an outline of modern virtue ethics, deriving from Aristotle and Aquinas and reinvigorated in the 20th century by writers including Elizabeth Anscombe and Philippa Foot. Taking up the idea that human nature determines the virtues, Miller sets out three types of virtue specific to economic activity: contractual, behavioural and entrepreneurial. With reference to major historical and contemporary thinkers including Adam Smith, John Locke, David Hume, Alasdair MacIntyre, Mary Midgeley and Steven Pinker, the book shows the flaws in the market economy and the ways in which these flaws can be mitigated by the application of particular virtues in order to encourage human flourishing. The book includes three case studies investigating the practice (or absence) of virtues in real world situations: on the career of Warren Buffett, on insights from behavioural economics and on the philanthropic efforts of business leaders. This book combines practical considerations with a detailed and accessible reading of the theory of virtue ethics and its relation to human nature in political economy.

Why Markets Need Virtues

Ethics in a Capitalist Economy

What does it look like to do business with integrity? In Just Business, Alec Hill argues that the foundational Christian concepts of holiness, justice, and love are the keys to a truly Christian business ethic. Written for students and professionals who want their faith to inform their business practices, this textbook provides a clear, practical, and theologically grounded framework for navigating the ethical challenges of modern business life.Now in its fourth edition, Just Business has been updated with more current case studies and examples from global economies and a brand-new chapter on artificial intelligence, making it a timely and comprehensive Christian business ethics resource for today.Just Business features: <ul><li>An accessible and practical Christian perspective on business that teaches readers to apply timeless moral principles in ethical decision-making</li><li>Insightful case studies on pressing topics such as employer-employee relations, discrimination, international business, artificial intelligence, and environmental impact</li><li>Real-world examples of business successes and failures from economies around the globe</li><li>Evaluations of alternative secular approaches to business ethics including dual morality, agency, and law</li></ul>Because God himself is holy, just, and loving, we should strive to embody those characteristics in the way we do business. Just Business is a valuable resource for both undergraduate and graduate students as well as working professionals who want a guide to business ethics rooted in Christian conviction rather than conventional corporate values. If you are a professor looking for a text that takes both faith and business seriously, or a student trying to figure out how your beliefs translate into your career, this book gives you a place to begin and a framework to build on.

Christian Ethics for the Marketplace

Just Business

Helping businesses transform from extractive models to regenerative ones. In The Living Business, Ben Reason and Theresa Berg argue&nbsp;that incremental approaches to sustainability are no longer enough and businesses must fundamentally transform how they create value.&nbsp;Drawing on service design, systems thinking, and innovation, they show how organisations can reinvent their role, purpose, and operations to create value for people, society, and the planet. Built around the framework of Reimagine, Repurpose, and Reconfigure, the book combines insights with case studies from organisations that are successfully navigating the transition to more resilient and life-supporting business models. Readers will learn how to rethink strategy, unlock new opportunities for growth, and lead meaningful change in a rapidly evolving world. Readers will also find it: <ul> <li>Moves beyond traditional sustainability to show how to build regenerative, future-fit businesses</li> </ul> <ul> <li>Addresses one of the most urgent themes in business: systemic transformation for people and planet.</li> </ul> <ul> <li>Shows how leading companies are already achieving new revenue streams, stronger engagement and competitive advantage.</li> </ul> A practical, forward-thinking guide to helping businesses not just survive disruption-but lead the shift to a regenerative, future-ready economy.

How Established Companies Reinvent Themselves to Become Future-Fit and Thrive

The Living Business

Implement trusted AI systems that deliver measurable business value while managing risk, compliance and long-term performance. Decision-Quality AI by Eva-Marie Muller-Stuler is a practical guide for data, product and technology leaders responsible for turning AI ambition into real-world outcomes. Covering the complete AI lifecycle from strategy and team design to deployment and governance, it provides the frameworks and technical foundations needed to develop AI products that are effective, responsible and aligned with business goals. Designed for leaders implementing AI at scale, this book helps you move beyond experimentation and hype to build AI solutions that solve genuine business challenges while meeting regulatory and operational requirements. You will learn how to: - Define AI use cases that address real business needs - Build teams, processes and governance for AI delivery - Develop, test and deploy AI with confidence - Manage risk, compliance, security and transparency - Monitor performance throughout the AI lifecycle Decision-Quality AI combines responsible AI principles with the practical disciplines required for successful implementation. It explores areas such as MLOps, ModelOps, AIOps, DevSecOps and cybersecurity, giving you a complete framework for delivering AI that creates lasting impact. Whether you are launching your first AI initiative or scaling enterprise-wide adoption, this book provides the tools, processes, and leadership guidance you need to build trusted AI systems that deliver results. Themes include: AI development, AI governance, AI security, MLOps, ModelOps, risk management, DevSecOps, data architecture, AI strategy

Grasp how to deliver fully deployed, scalable, trusted and useful AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecycle of AI development.

L'intelligence du marketing

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