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Chermak T: Lighthouse Marketing

Lighthouse Marketing

How to Build a Local Brand by Promoting Your Community (Instead of Promoting Yourself)

How Leaders Bridge Today's Position to Tomorrow's Aspirations

Mind the Gap

An updated new edition of the definitive guide to working with, surviving, and banishing bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work.&nbsp;"What an asshole!" How many times have you said that about someone you work with? You're not alone!&nbsp;In this 20th anniversary edition of his groundbreaking book, Stanford University professor Robert I. Sutton helps you understand why assholes can be so destructive to your company and the best way to deal with them.&nbsp;The No Asshole Rule is a rollicking and research-based New York Times&nbsp;bestseller while also being practical, compassionate, and downright funny. That's why it is the first book people who are plagued by assholes, and leaders who want to build civilized workplaces, turn to for help.&nbsp; And why it has sold over a million copies in more than 20 countries.&nbsp;This update of professor Sutton's definitive guide offers:<ul><li>A new foreword by the author on what he's learned over the past 20 years from being "the asshole guy"</li><li>Strategies on how to pinpoint and eliminate workplace assholes and their negative impact</li><li>An evidence-based recipe for building civilized workplaces that bar and banish assholes</li><li>Tips for surviving nasty colleagues, customers, and workplaces</li><li>A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out.</li></ul> The No Asshole Rule&nbsp;is a&nbsp;New York Times, Wall Street Journal,&nbsp;and&nbsp;USA Today&nbsp;bestseller.

Building a Civilized Workplace and Surviving One That Isn't

The No Asshole Rule (20th Anniversary Edition)

In the fashion and beauty industries, relevance is everything, and innovation is critical to survival in competitive markets. Denise Hardesty Sutton presents a selection of curated case studies to highlight how innovation, often shaped by specific historical, cultural, economic, and socioeconomic influences, is a key factor in pivotal events initiating fundamental change. Drawing on relevant contextual elements and insights from the entrepreneurial impulse-both inside and outside of traditional economic systems-Sutton covers a variety of turning points within the industries, including the introduction of maternity and plus-size women's apparel (Lane Bryant), new textiles, (DuPont's Kevlar), luxury streetwear (Dapper Dan), creative upcycling (feed sacks), new cosmetics markets (Fashion Fair), and business models in beauty (Weleda, Dr. Hauschka). As Sutton examines each case, she positions it within its unique context to illuminate the cultural meanings and impacts of its development alongside wider industry trends like the turn to inclusivity and the growing use of technology in pursuit of efficiency, product development, and problem-solving.

Case Studies in Innovation

Fashion and Beauty

Succeeding in the Boys' Club

Real Estate Rebel

Every morning, Craig Wahl walks his dog Winston through quiet, tree-lined streets, and every morning, Winston stops, sniffs, backtracks, and finds his own way forward. It is not a straight line. Neither is leadership.The Walk: Leadership When There Is No Finish Line delivers the unpolished truth: Leadership is an endless, messy, and grueling walk where clarity runs out and pressure stays high. Drawing on his own experience navigating bankruptcies and IP lawsuits and scaling a team from eight to nearly three hundred employees, Wahl maps the terrain leaders actually walk: trust rebuilt daily, accountability nobody wants to own, and the quiet endurance required to keep showing up.The Walk bypasses academic theory to address what most leadership guides skip: toxicity without villains, high-performer alignment, and the discomfort of leading outside the room. Through practical tools like the "Failure Audit" and the "Toxicity Response Ladder," executives learn to turn reflection into action."Leadership doesn’t break people because they don’t care enough. It breaks them because they care deeply and no one prepared them for the cost of that care."When corporate doors chain shut and proximity no longer guarantees alignment, only one question remains: What will a leader be remembered for? Step onto the pavement and discover how to keep walking.

Leadership When There Is No Finish Line

The Walk

A cultural journey through the world of fragrance, weaving together ancient tradition and modern artistry to tell the untold history of our favorite perfume trends of today. Scent’s grip on how we feel and what we remember is distinct from our other senses. Unlike sight, sound, taste, or touch, smell bypasses the brain’s central relay, going straight to the limbic system where we process emotions and store memories. This means that a single whiff of perfume can instantly evoke nostalgia, moving us in ways we cannot always explain. Perfume has fascinated every civilization for millennia, evolving from a tool for ancient rituals to a $50 billion global industry. But long before France bottled its fame, Arabia perfected the art of scent—not just as a measure of beauty and attraction but also as a display of power. Yes, Chanel revolutionized fragrance with No. 5, Guerlain’s Shalimar reshaped how the East was imagined, and Tom Ford’s Oud Wood brought the scented wood to the streets of London, Paris, and New York. But places like the Arab gulf, North Africa, East Asia, which gave the world much of these ingredients and techniques, have been written out of their own history. Based on months of on-the-ground reporting across four continents, Egyptian American journalist Ola Salem provides a first-hand account of the perfume monopoly, interrogating the “fraghead” revolution, debunking industry stereotypes, and examining what the future of fragrance will look like. From Cleopatra’s perfume factories to the modern-day Sephora counter, from the jasmine fields of Egypt to the frankincense trees in Oman, Salem takes readers on an immersive cultural journey to shine a light on the oft-overlooked corners, cultivators, and creators of the fragrance world.

Scent, Power, and Empire

The Lost History of Perfume

&nbsp;What separates managers from true leaders?After more than three decades leading teams at some of the world's most influential companies, including Microsoft and Samsung, Harry Patz Jr. has learned that leadership is rarely found in organizational charts, management theories, or corporate buzzwords. The most important leadership lessons are often the unwritten ones.In&nbsp;Unwritten Rules of Leadership, Patz shares a practical, witty, and deeply personal guide to leading people, navigating change, and building organizations that thrive. Drawing from real-world experiences in technology, business transformation, sports, history, military leadership, and even classic films, he distills hard-earned lessons into actionable principles leaders can apply&nbsp;

An Insider's Guide to Leading and Managing

Unwritten Rules of Leadership

The Leadership Shift That Turns Success Into Significance Many business owners build something successful and still feel stuck, working in the business instead of on it, chasing quarterly numbers that never quite satisfy. Applied Purpose offers a different way forward. Drawing on more than a decade in the C-suite of a company that grew tenfold, Patrick Brensinger lays out the Arena Leadership Model, a practical progression from performance-driven pressure to purpose-driven impact. Inside, you will learn how to: <ul> <li>Lead people as humans to develop rather than resources to optimize</li> <li>Move from a closed-fist posture of control to an open-hand posture of growth</li> <li>Build operating rhythms that let a company scale without burning out its leaders</li> <li>Close the trust gap that quietly undermines teams and build high work engagement</li> <li>Redefine success around the living legacy they want to leave</li> </ul> Applied Purpose is not about hype or quick fixes. It is about building deliberately. For the leader who knows their work can mean more, this book offers a real path forward.

How Growth-Minded Leaders Turn Strategy and Meaning Into High-Impact Results

Applied Purpose

Build It and They Will Come

Rockstars and Rainmakers

Community Development Research and Practice Series

Laying the Groundwork for Community Wealth Building

Asset-Based Community Development and Business Cooperatives

“Sage advice about how to bring out the best in others—and yourself.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential Become the boss everyone wants to work for in this must-read guide from top executive coach Sabina Nawaz. Whether you’re an executive or newly promoted to manager, you’re most likely succeeding at your job, but may wonder if you are reaching your full potential as a boss. Most top performers suspect they aren’t, and Sabina Nawaz, former Microsoft executive and elite Fortune 500 coach, says they’re usually right. But it’s often hard to recognize the problem or know how to address it. Nawaz taps her experience and proprietary data from executives at Amazon, Microsoft, Google, Motorola, Nordstrom, the United Nations, and more, to offer managers everything they need to know to succeed at the job. Her work reveals that as our job expands, the added pressure to perform can cause us to act out of character, and our increased power can blind us to the impact of those actions. Even the most well-intentioned manager can quickly become the boss nobody wants to work for. You’re the Boss is your executive coach. It offers a fresh, evidence-based framework for managing pressure and power with grace and intelligence. These proven strategies guide you to anticipate the unavoidable hazards of leadership without changing who you are. Discover a powerful new way to manage yourself and others to become the boss you want to be—and others need.

Become the Manager You Want to Be (and Others Need)

You're the Boss

Leadership isn't a gift bestowed on a fortunate few. It's a set of skills that can be learned, strengthened, and refined over time. Yet most leadership development fails. People attend workshops, read books, receive coaching, and return to work inspired—only to find themselves repeating the same behaviors under pressure. Lasting leadership growth requires more than good advice. Drawing on nearly two decades as a clinical psychologist, executive coach, and founder of a global leadership consulting firm, Jonathan Kirschner offers a fresh perspective on one of business's oldest questions: How does someone become a great leader? Combining behavioral science, executive coaching, organizational psychology, and practical experience with thousands of leaders across hundreds of organizations, Leadership Actualization presents a comprehensive framework for developing leadership from the inside out. Along the way, readers will discover why leadership is learnable and how sustained behavioral change becomes possible. Whether you're an emerging manager, an experienced executive, an entrepreneur, or an executive coach, this book provides a practical roadmap for developing the capabilities required to lead yourself, influence others, and guide organizations through complexity and change.

The Psychology of Becoming a Great Leader

Leadership Actualization

Lighthouse Marketing

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