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Baynes L: Leading Without Losing
Yourself

Leading Without Losing Yourself

Amplify Your Integrity, Influence, and Impact Do you struggle with the pressures and stigmas that often come with servant leadership? Do you want to discover how to balance people and performance, purpose and profit?Do you feel frustrated and stuck as a servant leader? Servant leadership is much more than being nice and helpful. It is an approach to leadership where the mission, people, and results are served - to benefit all involved. Drawing on personal experiences, Jon Kidwell, shows how to break free from the stigmas of servant leadership and develop the characteristics needed to lead with a servant heart and a business mind to achieve even greater results and serve people at an even greater depth.Through this book, you will: <ul><li>Discover a new (more helpful) leadership definition</li><li>Create a mission-driven mindset that truly serves others (and you)</li><li>Develop three foundational attributes needed to lead</li><li>Replace the myths and negative narratives surrounding servant leadership</li><li>Learn how to balance leading people and performance, purpose and profit</li><li>Most importantly, discover four keys to amplifying your leadership</li></ul>

Amplify Your Integrity, Influence, and Impact

Redefine Your Servant Leadership

Living, Leading, and Speaking Your Truth

Show Up Like You Mean It

Don't fail at leadership because no one told you the rules had changed.

You built a career on being the best individual contributor in the room. Then one day you are handed a team, and the very skills that got you promoted stop working. Mindset Towards Mastery exists for that exact moment: the career transition to leadership that almost no one prepares you for.
Proven ways to turn ordinary workplace moments into deliberate growth
Earn trust from people who used to be your peers, without pretending the relationship hasn't changed
Learn to recognise disengagement before it becomes attrition
How to lead with authority you have not yet grown into without overcompensating
A companion built to be revisited as the challenges of leadership change faster



Challenge the belief that leadership is something you either have, or you don't.

Mindset Towards Mastery is written by a senior leader with decades of experience guiding real teams under real pressure. It guides new managers and ambitious professionals through the exact career transition to leadership that most people are left to figure out alone, drawing on real stories and psychological insight into the people you are now responsible for. The junior hire still finding her footing. The colleague who used to be your peer. The team member quietly disengaged and waiting to be noticed. Leadership means meeting all of them differently, and it starts with a shift in your own mindset before it changes theirs.

229 questions designed to expose how you actually think.

Across fourteen chapters, this leadership mindset guide explores focus, loyalty, self-worth, and the moments that decide whether someone grows into a leader or stalls as a contributor. Each chapter pairs real workplace stories with reflections that turn insight into habit, sharpening the emotional intelligence that separates a manager from a leader.

Leadership that looks like every workplace, not just the office.

The people in these pages are not confined to boardrooms. Claire rebuilds trust on a struggling factory line. Anjali leads a patient roundtable in an overwhelmed ward. Gabriella finds her feet in her first days in uniform. Zach steps up on an ambulance shift. Ashley holds a team together under a circus tent. Elsewhere, Lucy leads a rural construction crew, Rob runs a remote farm shed alone, and Tamsin keeps a design studio moving when it never stops. Over fifty named figures move through fourteen chapters, and the office is a minority among them. Whatever floor you lead on, someone in this book has stood there before you.

Real people, not case studies.

Drawing on decades of experience, hard-earned lessons, dozens of deep interviews and hundreds of coaching sessions, the people in this book are authentic. There is the recruit discovering her confidence, the charity leader coping under strain, and the shift worker imagining a future when the floor shifts beneath her. These are not composites built to prove a point. They are the lessons of real working lives.

Begin the journey of becoming, and lead the team your people are waiting for.

Responsibility, Performance, and the Work of Becoming

Mindset Towards Mastery

In a world of tremendous change, uncertainty, and simplistic AI-driven answers, it is easy to look to an uncertain future with anxiety. In The Leader's Oracle, Chief Strategy and Innovation Officer Roopa Unnikrishnan shows that the wisest leaders instead look to the ancient past for inspiration. By channeling the Oracle of Delphi, these leaders ask better questions and challenge their organizations to transform. Offering a provocative lens on the future of strategic leadership, The Leader's Oracle is not just a book about strategy—it is a call for a cultural shift in how we lead, how we think, and how we build organizations. Through this uniquely powerful framework, readers examine and harness the timeless wisdom of the ancients to help their own business and career: <ul><li>operate at the edge of clarity</li><li>interpret patterns and possibilities</li><li>provoke transformation, not comfort </li><li>serve the powerful, but answer to the truth</li><li>protect future-facing wisdom in a reactive world</li></ul> This unique framework on business strategy and leadership explores a critical paradox in today’s corporate environment: in a world obsessed with operational excellence and short-term wins while struggling with historic transformational changes, we often neglect the voices of the long-term thinkers, the strategic questioners, the ones who highlight or introduce ambiguity to force clarity. The Leader's Oracle serves as a call to arms for leaders, board members, and aspiring strategists to embrace their inner Delphic voice—one that cuts through noise, evokes questions, and drives tectonic shifts, not just tactical maneuvers.

Using Ancient Wisdom to Improve Strategy and Decision-Making

The Leader's Oracle

Unlike general HR guides or basic startup leadership books, HR 2.0 for Startups combines deep startup expertise with advanced people strategy frameworks. Packed with actionable insights, proven frameworks and models, it addresses the credibility gap that keeps HR professionals out of critical business decisions by teaching commercial thinking, strategic alignment, and executive presence specifically within startup dynamics.Through mastering the art of business-aligned people strategy, the book helps decode organisational culture, tackle talent retention challenges, and harness a team's full potential through proven frameworks and real-world applications. It explores how thinking strategically shapes how to create long-term plans in alignment with the business, and how culture is an ecosystem that needs to be designed and nurtured. The book provides step-by-step guidance on how to develop strategic skill, commercial insight, and executive-level behaviour to drive real impact.Whether you're stepping into your first senior HR role or looking to elevate your strategic impact in startups, you'll gain the tools to drive meaningful business results whilst championing exceptional employee experiences.

Strategic Leadership for HR

HR 2.0 for Startups

COULD YOU BE A LEADER? Leadership is open to anyone willing to step up and take responsibility on the day and deliver what is needed.&nbsp;Secrets of Great Leaders&nbsp;will support you on your journey to leadership success. WHAT ARE THE 50 SECRETS GREAT LEADERS KNOW? Leadership is about relationships. The 50 secrets in this book will help you become the kind of leader who listens, speaks well, makes smart decisions, solves problems and much more.&nbsp;Secrets of Great Leaders&nbsp;reveals the things you need to know to motivate and inspire those around you. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now to get better results. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for professional success, a formula that will unlock your leadership potential. LEADERSHIP MADE EASY Whether you want to motivate your team, master public speaking or establish guiding principles and set priorities, this book provides the tools and techniques you need. With nuggets of wisdom gathered over years of experience, for every type of leadership situation, it gives you everything you need to know to get ahead. ABOUT THE SERIES Secrets&nbsp;books are designed to be easy to incorporate into your daily life. They boil down the essentials of important topics into short, quick lessons giving expert advice on a wide range of challenges that you can apply instantly. Each chapter outlines one of the 50 secrets and gives three strategies for putting the ideas into action. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books give the answers you're looking for.

50 Unmissable Leadership Insights

Secrets of Great Leaders

SMARTER LEADERSHIP. REAL PROGRESS. THAT COMPOUNDS.
Leading without the right conditions costs time, energy, and trust. With them, everything changes.

Inside, you will discover what actually moves the needle. You will learn how to lead with clarity, strengthen your emotional intelligence, and build a team culture that delivers results.
When you stop reacting and start leading with intention, decisions get sharper, priorities stay focused, and your team acts on what matters most.
The habits in this book pay for themselves.
In productivity, performance, and profit.
You will see it in your calendar. Your culture. Your bottom line.

THIS IS LEADERSHIP THAT DRIVES RESULTS.
NOT SOMEDAY. IN 99 DAYS OR LESS.

Confidently Build Lasting Habits, EQ & Team Motivation Skills You Need to Lead Successfully and Drive Results in 99 Days or Less

Leadership Development for Smarter Leaders

How the World's Wisest Leaders See What Everyone Else Misses

Night Vision

On Leadership, Resilience, and the Urgent Art of Becoming More Human, Together

The Shape of Change

Lead effectively across teams, time zones, and business cycles without burning out In The Whole Human Leader: How to Lead Without Losing Yourself, executive coach Peter Sorgenfrei delivers a framework for sustainable leadership built over more than a decade of coaching executives across 13 countries. Grounded in his own experience of leadership collapse and recovery, this book provides the real stories, practical tools, and mindsets required to lead as a whole person while maintaining clarity, rhythm, and energy. Centered on the Whole Human Framework, the book shows leaders how to scale functions, manage teams, and navigate cross-functional complexity without sacrificing their wellbeing or relationships. Sorgenfrei draws on experience advising executives at Toyota, Coca-Cola, Nestlé, American Express, Eli Lilly, Hyundai, and numerous fast-scaling startups to present leadership techniques that blend strategic effectiveness with personal sustainability. Readers will also find: <ul> <li>Practical frameworks, including the Success-Security Matrix and the Whole Human Framework's four domains, for carrying the emotional and strategic load of leading today without burning out or breaking down</li> <li>Real-world stories from CEOs and senior leaders navigating the pressures of scaling organizations across multiple countries and time zones</li> <li>Tools for maintaining personal clarity and energy while managing teams, stakeholders, and cross-functional complexity simultaneously</li> <li>The case for integration over balance: strategies for building sustainable leadership rhythms that go beyond time management to preserve the relationships that make leadership meaningful</li> <li>Methods for shifting from survival mode to sustainable performance developed through coaching executives at Fortune 500 companies</li> </ul> Perfect for CEOs, middle managers, founders transitioning from doer to leader, and people managers at high-growth companies, The Whole Human Leader is an honest companion for anyone navigating the weight of modern leadership responsibility.

How to Lead Without Losing Yourself

The Whole Human Leader

Lead with courage, clarity and results that stick. Forget Normal - I Want Magic shows you how to turn mindset, awakening, gumption, intuition and charisma into everyday leadership habits for today's fast, people-first workplaces.

Written by Claire Brumby, this bold, practical guide uses real-world strategies, bite-size exercises and journaling prompts to help you trust yourself, make confident decisions and bring people with you. You will replace rigid, top-down habits with a human approach that still delivers outcomes.

Learn to read the room, communicate with warmth and authority and set boundaries that protect your energy. Build resilience when stakes are high, unlock intuitive judgment when data is noisy and lead with purpose that others can feel. Develop everyday habits that make you credible, consistent and calm under pressure.

Ideal for professionals stepping into new roles and anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience and your own values.

Themes include: modern leadership mindset; empathy and authenticity; intuitive decision-making; courage and resilience; communication and influence; practical exercises and journaling.

The 5 Rules of Leadership

Forget Normal - I Want Magic

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

Leading Without Losing Yourself

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