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Anonymous: Kundengewinnung und
Kundenbindung durch User Generated Cont

Kundengewinnung und Kundenbindung durch User Generated Content auf Social Media

Eine Fallstudie aus dem Bildungsmarketing

Provides a radical reappraisal of the right to free speech by critiquing pre-existing theory and offers a novel reinterpretation of the right as a matter of theory and practice.

A Radical Restatement

Free Speech Theory

My dark bookish Friends

"An absolute must-read for anyone interested not just in big tech, but in what it takes to not lose your soul in modern-day America." —Naomi Fry, staff writer at The New YorkerA whip-smart, darkly funny, and timely memoir of one woman’s twelve years inside Google and her transformation from insider to dissenter as the company’s ideals begin to unravel from within.When Claire Stapleton joined Google in 2007, it felt like stepping into a worldview as much as a job. The company offered not just a career, but a moral project. In the heady early years of Big Tech and when Google’s in-house slogan was “Don’t be evil,” it was easy to believe that technology wasn’t just changing the world—it was going to fix it.Stapleton quickly became known as the “Bard of Google,” pulled into the rooms where the company narrated itself—writing speeches, blog posts, and executive communications for leaders including Larry Page. As she rose through increasingly rarefied roles, from the storied Creative Lab to YouTube marketing, she helped shape the myth from the inside.But as the gap between Google’s ideals and its reality widened, the dissonance became impossible to ignore. In 2018, amid outrage over the company’s handling of sexual harassment, Stapleton helped organize the 20,000-employee Google Walkout—a defining rupture in Silicon Valley’s self-image that The New York Times called a “watershed moment in tech.” Overnight, she became a public face of employee revolt—and no longer someone the company could neatly fold back into its story.Sharp, witty, and unsparing, Don’t Be Evil is an insider’s account of how power actually works—and a deeper reckoning with the stories we tell about work, purpose, and ourselves. In a culture that collapses identity into work, and as tech elites blur the line between private authority and public life, it asks: how much can you change from within—and when is it time to walk away?

Bad Bosses, Fake Promises, and My Escape from Big Tech

Don't Be Evil

A celebration and exploration of gossip, reclaiming it as a powerful tool for building relationships, sharing vital information and enabling women's voices to be heard.Tittle-tattle. Hearsay. Rumours. Bitching. Tea.Call it what you will: the fact remains that gossip is entwined into our daily lives. From group WhatsApp chats to click-bait headlines, social media snooping to reality television, there is nothing more devilishly delicious, scandalous, and satisfying than a juicy piece of gossip.All-too-often dismissed as the pastime of silly schoolgirls and bored housewives, there's more to gossip than meets the eye. In today's world of misinformation, where the voices and stories of women are being silenced, gossip has the power to shatter reputations and destroy credibility. Yet it can also be a vital political tool; a communication style that strengthens relationships and can even act a life-saving measure.Tracing gossip's roots from old wives' tales and the witch trials to reality TV, whisper networks and defamation lawsuits, Beyond Beliefasks, have we lost the ability to listen; to hear, and to believe women who speak up and speak out?A joyous reclamation of women's words, this book is for anyone who's ever uttered the words, 'You won't believe this...'

A Defence of Gossip and the Women Who Do it

Beyond Belief

Stromschnellen

"Mädel, ratsch nicht, tu lieber!" Einer Familie von stillen, schwer zu knackenden Nüssen entstamme sie, sagt Regina Denk. Und je mehr Jahre ins Land ziehen, desto mehr bleiben ihr die Worte im Hals stecken. Wie ging das nochmal: Gesehen werden. Mit allen Zweifeln, Unsicherheiten, Verletzungen, Träumen. Umeinander wissen, statt "Wie geht's" im Messenger. 
Regina Denk begibt sich auf die Suche nach Wegen aus der Sprachlosigkeit. Zwischen Pitches im Büro, Reels, Posts, Tweets in den sozialen Medien und Alltagsgetöse erinnert sie sich an das Schweigen in der Familie, das Quasseln mit den besten Freundinnen, an die Geborgenheit stundenlanger Telefonate mit dem ersten Schwarm, das Wunder der ersten Worte der eigenen Kinder. Und erkennt: die härtesten Nüsse, die es zu knacken gilt, das sind immer noch wir selbst. 

Worte, die tiefer gehen und Texte, die lange nachwirken: Wenn Geschichten mehr sind als Zeitvertreib. Bei Wasser Publishing finden Sie Essays und Erzählungen zu gesellschaftlichen und kulturellen Debatten, die inspirieren, aufwecken und zum Nachdenken anregen. Hochwertige Bücher, die Sie nicht mehr aus der Hand legen wollen, in denen es immer Neues zu entdecken gibt und die auch in aller Kürze Weltbewegendes vermitteln können. 

¿ Herausfordernde Themen aus Gesellschaft, Politik und Kultur: offen, mutig und ermuti-gend erzählt, in ästhetisch gestalteten Essaybänden renommierter Autor:innen
¿ Die Schönheit des Essays in all ihren Facetten entdecken und entfalten
¿ Bücher, die zu kritischen Betrachtungen anregen: Dafür steht Wasser Publishing
¿ Erzählende Sachbücher, die zu Veränderungen ermutigen
¿ Texte, die bewegen: Streitschriften zu Themen, die uns alle angehen

Sich in ein Thema vertiefen, es von allen Seiten betrachten, dann die Gedanken dazu für sich selbst und andere verständlich einfangen: Das ist das Anliegen des Essays. Im besten Fall werden so komplexe Ideen leicht fassbar und der Grundstein für einen weiteren Diskurs ist gelegt.
Bei Wasser Publishing wird dieser besonderen erzählenden Kunstform die Bühne geboten, die sie zum Wirken braucht. Für Bücher zum Nachdenken, die in ihrer Vielgestaltigkeit die ganze Schönheit und Kraft der Worte abbilden.

Erzählendes Sachbuch, das inspiriert. Mut zur Veränderung: ästhetisch gestaltetes Essay zum Nachdenken

Reden müssen

Das Leben kann ganz schön herausfordernd sein: Krisen, unsichere Zeiten, Stress in der Schule, Liebeskummer, Druck durch Social Media, das Gefühlschaos auf dem Weg ins Erwachsenwerden ... Kein Wunder, dass Angst und Sorge dich da manchmal in die Enge treiben wollen. Aber du kannst etwas dagegen tun! Dieses Buch zeigt dir ganz praktisch, wie du deine Ängste besiegen kannst. Und es macht dir Mut, Sorgen loszulassen und Gott zu vertrauen.

Impulse, die dich stark machen

Sag deinen Sorgen, wie groß dein Gott ist

A unique look at crisis leadership and the hard but invaluable lessons that can be learned in difficult and uncertain times. Our fascination with leadership runs deep and has done so for centuries - just witness the books on Nelson, Churchill and Thatcher. But what exactly are the attributes and competencies that separate those who lead effectively from those who won't, don't or can't? For many people, the acid test of true leadership comes during moments of crisis, when the stakes are highest and the decisions most difficult. It's no surprise, then, that our fascination with stories of leaders overcoming great adversity is endless. This interest has been exacerbated in recent years as every organization in the world has found itself in a crisis at some level, whether due to a collapse in sales, an unexpected spike in demand, a logistics nightmare or the sheer uncertainty that the Covid-19 pandemic wrought. Leading from the Frontline offers multiple perspectives of leadership from across multiple types of crisis. Each chapter tells the story of a leader who steered their organization through a particularly tumultuous period. It looks at the challenges they faced, the decisions they were forced to make, the personal pressures they encountered, the lessons they learned and the mistakes they made. It also examines how the crisis they responded to subsequently changed their organization or the environment in which they operate. Including issues of a medical, socio-political, environmental and military nature, while featuring a range of reputational crises case studies, Leading from the Frontline is essential reading for any leader to prepare their organization for uncertain futures.

Leadership Lessons from Times of Crisis

Leading from the Frontline

The new laugh-out-loud serial killer thriller from L.M. Chilton, author of Don't Swipe Right and Everyone in the Group Chat Dies. 'Razor sharp, irreverent and as funny as hell' JOHN MARRS 'A brilliant, dark comedy' Heat Hazel and Marc were paired together on revolutionary new reality TV show Love Synced, in which AI matches hopeful lovers based on its perceptive algorithms. But when it came time to say I Do on camera, Hazel couldn't go through with it, leaving her perfect match at the altar, his family furious and the whole TV production in jeopardy. Now all she wants to do is fly home. Instead, she's trapped in an isolated airport that's been ground to a halt by a snow storm... with her ex and his obnoxiously rich family. But when they start turning up dead, a jilted lover is the least of Hazel's worries - there's a serial killer to catch first. The AI algorithm failed to find Hazel her soulmate... But could it help find the murderer instead? 'A witty, brilliant read' Closer 'Darkly witty and sharply observed ... delivers twists from take-off to touchdown' Psychologies Magazine 'Brutal, biting, and totally unputdownable' JOANNA WALLACE 'For lovers of reality dating shows... hilarious and satisfying' TASHA CORYELL 'Fresh, fast-paced and hilarious... I loved every minute' KJ WHITTLE Praise for L.M. Chilton: 'Utterly compelling and laugh-out-loud funny' KATY BRENT 'Murderously clever!' RUPERT HOLMES 'With biting, mordant humor, Chilton sends readers on a serial killer hunt for our disassociated, true-crime-obsessed social media age' ASHLEY WINSTEAD 'Funny, twisty, bloodthirsty' JULIE MAE COHEN 'Kept me guessing and was so fun to read' BRITNEY SPEARS

The funniest serial killer thriller full of twists and turns you'll read all year

I Think We Should Kill Other People

Beck Steuer-Praxis

Die steuerliche Beratung von Creator- und Influencer-Mandaten

Influencer-Besteuerung

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

Concepts and Cases

Tourism and Hospitality Marketing

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

Palgrave Studies in Business, Arts and Humanities

The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art and the market removes entire sections of the social imagination and aesthetic sides linked to art. This two-volume ethnographic work provides answers to what appears to be a mysterious phenomenon, young people's vocation for art, by focusing on real-life situations and testimonials in a critical perspective.
This first volume explores young artists’ lives and young people's artistic aspirations through their own eyes, exploring the education and career trajectories of artists in a variety of creative fields. The influence of entrepreneurship and the types of ‘entrepreneurial life’ that are now expected of&nbsp; artistic careers are described and interpreted. It will be of great interest to scholars and students of the arts economy, work and employment and entrepreneurial ecosystems.

Adventurous Entrepreneurs

Young Artists, Innovation and the Organization, Volume I

Kundengewinnung und Kundenbindung durch User Generated Content auf Social Media

Autres titres sur ce thème