It's Not Bloody Rocket Science

How many books on leadership and personal effectiveness do you have on your shelf? Quite a few? Do they contain lots of ideas you have been meaning to try but haven't got round to yet? In fact, now we mention it, perhaps you don't quite recall those brilliant ideas all that precisely either. . . If so, don't worry - that's perfectly normal. And as for translating the theory into your real-life practice? Well, you certainly meant to, maybe even tried to, but couldn't see how to make it work in your particular organisation, workplace or life? Or perhaps you just couldn't find the time? Now fully updated with new content on Imposter Thinking and introducing the PREFACE model to strengthen your ability to manage change and successfully challenge in these volatile, uncertain, complex and ambiguous (VUCA) times. Dulcie Shepherd Swanston spent over twenty years in leadership roles in pubs, restaurants and corporate offices before setting up a training company and becoming an executive coach, public speaker and writer. She has heard all the excuses and has used many of them herself. In this book, she recaps the top ten pieces of science and research that her clients keep returning to, making them simple to understand and remember. More importantly, she shares the secrets of how to make them work for you - and make them stick. "This book is both a life manual and a wonderful introduction to the eclectic world of applied neuroscience and psychology." Dr Iain Price, neuroscientist and founder of Think It Out "It's a leadership book, but not as we know it..." Dr Chris Edger, Professor of Multi-Unit Leadership, Birmingham City University