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Gesamtkatalog

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Biomedical and Life Sciences (R0)

Frank Xing

Erik Cambria

Roy Welsch

Intelligent Asset Management

Chapter 1. Introduction.- Chapter 2.- Revisiting the Literature.- Chapter 3. Theoretical Underpinnings on Text Mining.- Chapter 4. Computational Semantics for Asset Correlations.- Chapter 5. Sentiment Analysis for View Modeling.- Chapter 6. Storage and Update of Domain Knowledge.- Chapter 7. Dialog Systems and Robo-advisory.- Chapter 8. Concluding Remarks.- Appendix.- Index.

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.

Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.

Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples, it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.

You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries

With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.

Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization

Combining Human Thinking and Creativity with Technology to Inspire Audiences

Authentic Marketing

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

The Science of Influence and Manipulation

Brainjacking

Sustainable Development Goals Series

<div>This is a book about the human experience of conducting global health research, linked to operational responses to the control and prevention of diseases worldwide. Rather than a manual or how-to guide, we propose a roadmap and vision of equitable, sustainable, and impactful partnerships shared through a rich interweaving of voices: North and South, academics and community practitioners, senior mentors and trainees, multiple generations, and multiple disciplines. We focus on the stories that need to be told, the successes and the failures, and visions for a healthier and more compassionate future for humanity.</div><div>
</div><div>This book was written by more than 90 authors from 26 countries, bringing diverse perspectives on global health partnerships' past, present, and future. Although many of the chapters use examples related to infectious diseases, the ideas in this book are relevant to the broader field of global health research and practice.</div><div>
</div><div>This book is organized into three sections, broadly related to foundational concepts, present experiences (case studies), and future visions. The first section focuses on the historical colonial legacy of global health and the foundations needed for equitable partnerships, introducing key themes explored throughout the book. These include concepts related to decolonization, ethics, gender, systems approaches and transdisciplinary science, Planetary Health, One Health, team science, and communication. The book's second section draws on case studies of global health partnerships to understand where we are today in global health. Authors share their experiences responding to global health threats, including disease outbreaks, refugee health, stigma, and sexually transmitted diseases, and post-disaster community recovery. The book's third section articulates a new vision for global health partnerships to co-create a more peaceful, equitable, and loving world. This vision is urgently needed to address the challenges emerging in the context of global climate change, the COVID-19 pandemic, and other human threats. </div><div>
</div><div>This is an open access book.</div>

Critical Reflections and Visions of Equity at the Research-Practice Interface

Transforming Global Health Partnerships

AI and Constitutional Law in Europe

Democracy in the Age of Disinformation

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if: <ul><li>Your calendar's packed, yet you feel like you're missing what matters.</li><li>You've bought things meant to bring happiness, but the satisfaction didn't last.</li><li>You suspect you're living someone else's definition of success rather than your own.</li></ul> We're all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What's missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn: <ul><li>The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.</li><li>The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.</li><li>The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go.</li></ul> Buckle up, because this book is going to break you out of the routines you've accepted as normal, but no longer serve you, so that you can finally live your definition of success.

A Counterintuitive Guide for Humans to Have More by Doing Less

Unhinged Habits

AI Essentials for Leaders

Rethinking Business Strategy

Artificial Intelligence

A complete guide to deep neural networks – the technology behind AI – covering fundamental and advanced techniques to apply machine learning in real-world scenarios. Deep Learning Crash Course goes beyond the basics of machine learning to delve into modern techniques and applications of great interest right now, and whose popularity will only grow in the future. The book covers topics such as generative models (the technology behind deep fakes), self-supervised learning, attention mechanisms (the tech behind ChatGPT), graph neural networks (the tech behind AlphaFold), and deep reinforcement learning (the tech behind AlphaGo). This book bridges the gap between theory and practice, helping readers gain the confidence to apply deep learning in their work.

Deep Learning Crash Course

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that this system built on Just in Time principles was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, a loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholder interests, and deeper attention paid to how we get the things we need.From one of the most respected voices in economic journalism working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;This riveting work of economic journalism breaks down the complexities of modern globalization and reveals: <ul><li>The Just in Time Fallacy: Discover how a sensible manufacturing philosophy was twisted to prioritize shareholder interests over resilience, setting the stage for global shortages and widespread inflation.</li><li>Human Cost of Efficiency: Journey from factories in Asia to the highways of the Great Plains and meet the human players—from truck drivers to railroad workers—exploited to keep the gears of commerce turning.</li><li>Monopoly Power and Price Hikes: Investigate how decades of deregulation allowed a few monopolistic companies to dominate key industries, engineering scarcity to boost profits during a worldwide catastrophe.</li><li>The Future of the Supply Chain: Explore the urgent arguments for reforming the system through reshoring and nearshoring to build a more reliable and resilient network for the things we need.</li></ul>

Inside the Global Supply Chain

How the World Ran Out of Everything

Despite the hype and huge investment, most AI initiatives have failed to deliver the results that business need. A centralized approach to AI adoption means organizations aren't getting the true benefits of AI. This book shows a better way. From Users to Solution Builders show how organizations can take their workforce from AI users to AI solution builders. Individuals themselves know the kind of AI solutions that will actually work for them and improve their workflows and performance. This book shows senior AI and tech professionals how to empower their workforce to create their own AI solutions and tools. Beginning with showing the parallels between current AI adoption trends and the failures of digital transformation initiatives, this book shows the tremendous opportunity that natural language interfaces offer for AI solution building. It covers how to build the technical backbones for systems that support AI solution building along with details of how leaders can engage everyone to design their own AI solutions. Focussing on the inevitable resistance, the book provides proven change management techniques to encourage employees to embrace new ways of working. From Users to Solution Builders also show how AI agents can be woven into the fabric of daily collaboration and how organization can establish the necessary guardrails to protect data security and organizational IP. The book features real-world examples from organizations including McDonald's, Lululemon, Google, Oracle, JPMorgan Chase, and major pharmaceutical firms.

Scaling AI Across Your Organization

From AI Users to Solution Builders

'Book of the Year' as chosen by The Conversation 'Disconcerting . . . a disturbing and important book' NEW SCIENTIST 'Smart and wonderfully readable' NEW YORK TIMES The bad science and sinister ideas behind Silicon Valley's foolish obsession with immortality, AI paradise and limitless growth. Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, scientist and writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow to reveal why, in reality, there is no good evidence that they will, or should, come to pass. The giants of Silicon Valley claim that their ideas are based on science, but the truth is darker: they come from a jumbled mix of shallow futurism and racist pseudoscience. And behind these fanciful visions of space colonies and digital immortality is a cynical power grab, at the expense of essential work spent on solving real problems like the climate crisis. More Everything Forever exposes the powerful myths that dominate Silicon Valley, challenging us to see how foolish, and dangerous, these visions of the future are.

AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity

More Everything Forever

Histotechnik 3. Aufl
 .
 Dieses einmalige Buch zur Histotechnik stellt die unterschiedlichen Techniken, die in einem histologischen Labor angewandt werden, umfassend vor. Die dritte komplett überarbeitete und aktualisierte Ausgabe wurde um wesentliche neue Themen ergänzt. So finden sich neben Basisthemen wie Fixierung, Gewebe-Processing, Mikrotomie und Färbung, die Grundlagen der Enzymhistochemie und In-situ-Hybridisierung. Der Theorie und Praxis der Immunhistochemie wurde viel Raum gegeben. Die Abschnitte über Multiplexing und Gewebeklärung blicken über den Tellerrand der Routinehistologie hinaus. Die neuen Kapitel zur Molekularpathologie und digitalen Pathologie geben Einblick in die moderne Histotechnik. Jedes Kapitel schließt mit umfangreichen Literaturangaben.Im Bereich Qualitätssicherung wird auf die Anforderungen bzgl. Akkreditierung und Validierung in der Immunhistochemie eingegangen. Im Bereich Arbeitssicherheit werden Gefahrenquellen im Histolabor vor Augen geführt und Bezug zur Gesetzgebung genommen. Ein geschichtlicher Abriss über histotechnisch relevante Eckdaten rundet das Buch ab.Die Autorin berichtet strukturiert und schafft es, dem Leser gleichermaßen Praxis und Theorie der Histotechnik zu vermitteln. So wird nicht nur zu jedem Kapitel das WIE erklärt, sondern auch das WARUM, was wesentlich zum Verständnis der Techniken und deren Anwendung beiträgt.Dieses umfassende Werk zur Histotechnik deckt die Anforderungen der Fachhochschule der Biomedizinischen Analytik ab, ist für Studierende der Medizin als Einblick in die Histotechnik geeignet, bietet für Laborleitungen Ansatzpunkte und empfiehlt sich als Standardnachschlagewerk für alle, die mit Gewebe arbeiten.Über die AutorinGudrun Lang ist Biomedizinische Analytikerin, Fach-BMA für Histologie und molekulare Biologie &amp; Diagnostik (DIW-MTA) und seit Jahren in einem histologischen Labor in einem großen Krankenhaus tätig. Sie hat ihr fachliches Wissen und ihre Erfahrungen in diesem Buch gesammelt und gibt sie KollegInnen und BerufsanfängerInnen praxisnah weiter.

Praxislehrbuch für die Biomedizinische Analytik

Histotechnik

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Intelligent Asset Management

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