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Biomedical and Life Sciences (R0)

Frank Xing

Erik Cambria

Roy Welsch

Intelligent Asset Management

Chapter 1. Introduction.- Chapter 2.- Revisiting the Literature.- Chapter 3. Theoretical Underpinnings on Text Mining.- Chapter 4. Computational Semantics for Asset Correlations.- Chapter 5. Sentiment Analysis for View Modeling.- Chapter 6. Storage and Update of Domain Knowledge.- Chapter 7. Dialog Systems and Robo-advisory.- Chapter 8. Concluding Remarks.- Appendix.- Index.

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

The Science of Influence and Manipulation

Brainjacking

This book provides the first in-depth scholarly analysis of fraud, the highest volume crime in England and Wales, addressing the challenges faced in building a principled criminal law response by presenting an innovative normative analysis. The UK is now in a pandemic of fraud. There were 4.6 million fraud offences recorded in the year ending March 2021, accounting for 42% of all crime committed against individuals. Fraud is now the highest volume crime in England and Wales; its incidence in the first half of 2021 was described by UK Finance as a 'national security threat'. The book provides the answers to key questions, such as: - How can the rapidly changing nature of fraud be understood and mapped by criminal lawyers? - How does fraud connect to economic crime more broadly? - Is the current landscape for criminalising fraud fit for purpose, in the light of changes to the nature and complexity of wrongdoing? - What are the principled limits to using Artificial Intelligence technologies to detect and to penalise fraud? - Which principles should inform fraud criminalisation and governance following the COVID-19 pandemic, to meet the challenges of a digital age and a stretched criminal justice system?

The Future of Criminalisation of Fraud in England and Wales

The Fraud Pandemic

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.

Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.

Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples, it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.

You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries

With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.

Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization

Combining Human Thinking and Creativity with Technology to Inspire Audiences

Authentic Marketing

Despite the hype and huge investment, most AI initiatives have failed to deliver the results that business need. A centralized approach to AI adoption means organizations aren't getting the true benefits of AI. This book shows a better way. From Users to Solution Builders show how organizations can take their workforce from AI users to AI solution builders. Individuals themselves know the kind of AI solutions that will actually work for them and improve their workflows and performance. This book shows senior AI and tech professionals how to empower their workforce to create their own AI solutions and tools. Beginning with showing the parallels between current AI adoption trends and the failures of digital transformation initiatives, this book shows the tremendous opportunity that natural language interfaces offer for AI solution building. It covers how to build the technical backbones for systems that support AI solution building along with details of how leaders can engage everyone to design their own AI solutions. Focussing on the inevitable resistance, the book provides proven change management techniques to encourage employees to embrace new ways of working. From Users to Solution Builders also show how AI agents can be woven into the fabric of daily collaboration and how organization can establish the necessary guardrails to protect data security and organizational IP. The book features real-world examples from organizations including McDonald's, Lululemon, Google, Oracle, JPMorgan Chase, and major pharmaceutical firms.

Scaling AI Across Your Organization

From AI Users to Solution Builders

Gesellschaft der Unterschiede

Rassismus ist nicht nur eine individuelle Herausforderung für einzelne Menschen, sondern wirkt auch tief in gesellschaftliche Institutionen und Strukturen hinein. Doch wie erscheint Rassismus in konkreten Kontexten? Die Beiträger*innen liefern einen interdisziplinären Überblick zu Bereichen wie Bildung, Soziale Arbeit, Kultur, Wirtschaft und Justiz.&nbsp;Überdies nehmen sie mit künstlicher Intelligenz und Klimakrise auch Phänomene in den Blick, die bislang eher selten mit Rassismus zusammengedacht werden. Die im Rahmen des Nationalen Diskriminierungs- und Rassismusmonitors (NaDiRa) entstandenen Analysen bieten&nbsp;hochrelevante&nbsp; Erkenntnisse zu den Erscheinungsformen, Kontinuitäten und Folgen von Rassismus in Deutschland.

Rassismus ist nicht nur eine individuelle Herausforderung für einzelne Menschen, sondern wirkt auch tief in gesellschaftliche Institutionen und Strukturen hinein. Doch wie erscheint Rassismus in konkreten Kontexten? Die Beiträger*innen liefern einen interdisziplinären Überblick zu Bereichen wie Bildung, Soziale Arbeit, Kultur, Wirtschaft und Justiz.&nbsp;Überdies nehmen sie mit künstlicher Intelligenz und Klimakrise auch Phänomene in den Blick, die bislang eher selten mit Rassismus zusammengedacht werden. Die im Rahmen des Nationalen Diskriminierungs- und Rassismusmonitors (NaDiRa) entstandenen Analysen bieten&nbsp;hochrelevante&nbsp; Erkenntnisse zu den Erscheinungsformen, Kontinuitäten und Folgen von Rassismus in Deutschland.

Rassismus in Strukturen und Praxisfeldern

Rassismusforschung III

Shaping an Inclusive, Green Transformation in the Digital Age

Energy Transition and Digital Transformation in the Arab Region

'Book of the Year' as chosen by The Conversation 'Disconcerting . . . a disturbing and important book' NEW SCIENTIST 'Smart and wonderfully readable' NEW YORK TIMES The bad science and sinister ideas behind Silicon Valley's foolish obsession with immortality, AI paradise and limitless growth. Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, scientist and writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow to reveal why, in reality, there is no good evidence that they will, or should, come to pass. The giants of Silicon Valley claim that their ideas are based on science, but the truth is darker: they come from a jumbled mix of shallow futurism and racist pseudoscience. And behind these fanciful visions of space colonies and digital immortality is a cynical power grab, at the expense of essential work spent on solving real problems like the climate crisis. More Everything Forever exposes the powerful myths that dominate Silicon Valley, challenging us to see how foolish, and dangerous, these visions of the future are.

AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity

More Everything Forever

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

This book offers a machine-generated literature overview of the legal and ethical considerations, in the context of technological growth, over implementing privacy and data protection measures in the last three decades. &nbsp;It showcases the expectations and challenges in mapping and operationalizing the information privacy and data protection measures. It is the second of a two-volume exploration of the narrative, wherein both volumes have consciously tried to remain both jurisdictional and technology neutral while considering a range of data protection and privacy issues. Towards that end, this volume addresses these issues at a conceptual level while dealing with the question of implementing data protection expectations in different environments. It, however, looks at the operational question of implementing the expectations, positioning itself in a context of ‘conflict’ and ‘uneasiness’ that often is assigned to the question of technology and privacy. Therefore, the volume starts with chapters on these conflicts and contradictions before moving on to articles that effectively implement data protection principles in a tech environment. The following chapter gives us a sense of how privacy and data protection issues are no longer obscure incidents and have become a part of our everyday living. The next chapter provides a snapshot of examples where technical advancements offer effective and practical solutions in implementing data protection measures to protect the privacy of individuals. However, the chapter also portrays the extent of risks that such implementation may have on individuals. At the end, the final chapter captures how often privacy and data protection questions come between technical growth and advancement.&nbsp;The first volume, titled ‘Expectations vs Realities of Information Privacy and Data Protection Measures,’ captures overarching issues about data protection and privacy; conceptualizes data protection from different perspectives and its existing debates with other rights and developments in a democratic society; provides a snapshot of developments happening in various jurisdictions and how data protection framework engages with other laws. It also broaches the critical issue of consent and how consent as a requirement has evolved and integrated with health research and other allied areas. The effective interventions by the human expert in both volumes add immense value to the machine-generated content and highlight future trends of research. The volumes are an invaluable resource for not only researchers, but also policy makers, practitioners, corporate sector, across disciplines, and anyone looking to get an idea about the evolution of privacy, data protection issues and how these issues stand with technological growth in the last three decades since 1990.

A Curated Literature Overview

Operationalizing Expectations and Mapping Challenges of Information Privacy and Data Protection Measures

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

De Gruyter Handbooks in Business, Economics and Finance

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the maturing field of arts marketing, there has been an ongoing academic debate in the last decade about the nature and value of two competing approaches: whether an organization-centered or a consumer-centered approach shows a higher relative effectiveness in enhancing the performance criteria of arts organizations (Boorsma, 2006). Shifting the focus from a business orientation, digital and online arts marketing provides an additional promising perspective on the debate (Choi &amp; Burnes, 2013). The current trend of marketing the arts via virtual platform networks more effectively engages international audiences to participate in a co-creation process (Edvardsson, Tronvoll, &amp; Gruber, 2011;), connecting them to the various fields of the arts and sustaining a long-term relational and humanistic network of communities in art appreciation (Thyne &amp; Hede, 2016; Walmsley, 2019). From an organization-centered approach, arts marketing serves as functional tool of an art organization and as a business strategy and mindset. This line of research focuses primarily on how marketing practices facilitate the pursuit of organizational goals and interests in terms of tangible outcomes (such as profits for profit-making arts companies, sponsors, volunteers and donations for non-profit arts organizations) and intangible outcomes (such as the reputation of the organization, or the quality of its stakeholder relationships). A consumer-centered approach addresses these limitations by systematically analyzing and prioritizing consumer needs and desires, perceptions and preferences, and the degree of satisfaction in the marketing of the arts. This approach assumes that adapting arts products or services through the creation of consumer value can increase sales levels through greater consumer satisfaction. However, studies have pointed out that such a business mindset may lead to pitfalls in arts marketing because the creation of consumer-centered arts may hinder the creativity of artists, violate the principles of artistic expression, over-commercialize the field of arts and lower artistic and cultural value. For this Handbook, we consider digital and online arts marketing as a timely and evolving trend that is constantly pushing the boundaries of the existing paradigms to explore new possibilities to achieve a balance between artistic and consumer values. Through a multidisciplinary and co-creation approach, the rise of new media and digital technologies has facilitated digital arts marketing to take the lead (O'Reilly, 2011; Özdemir, Fillis, &amp; Collins, 2020); a trend that has been accelerated by the Covid-19 pandemic and the new normal that has transformed the practices of a mixed-mode of cultural and creative production, distribution, and consumption. In view of rapid social, cultural, and economic changes and the fluid and uncertain contemporary art market, many organizations have begun to reflect on putting aside organization- or consumer- centered approaches and instead turned to the possibility of adopting the logic of mediatization (Have &amp; Pedersen, 2013; Jasson, 2002; Krämer, 2011; Wilke, 2014), creating a mixed-mode of arts collaboration, co-operation, and co-creation of arts marketing (Baumgarth, 2018).

Technological, Social, and Cultural Trends

De Gruyter Handbook of Digital and Online Arts Marketing

Intelligent Asset Management

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