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Itebiye P: Impact of Marketing Mix
Elements on Pharmaceutical Sales Activi

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

&lt;p&gt;&lt;b&gt;We see teamwork in every sphere of business, so why should sales be any different?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.&lt;/p&gt;
&lt;p&gt;This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Sales is a team sport.&lt;/b&gt; Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;The book is filled with personal anecdotes and real-life examples from the author’s career in sales.&lt;/b&gt;&lt;/p&gt;

John Fuggles

Aligning the Players With the Playbook

Sales Is a Team Sport

Business and Management (R0)

&lt;p&gt;The  main goal of this book is explaining which customers create value for  suppliers and thereby realizes a better understanding of how suppliers  can improve their revenue for value proposition and value creation in  industrial markets. Two  studies examine customer characteristics which moderate the  relationship between supplier behavior and sales performance. The  results support companies to identify and target customer contact  persons and companies who show higher potential to create future value  to the supplier and, therefore, should be approached and maintained. &lt;br&gt;&lt;/p&gt;

David Beirau

Predicting Value Pre and Post Sales

Which Customers Pay?

Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules: •&nbsp;Keep It Simple: Make things easy and clear for your customers. •&nbsp;Be iNvaluable: Stand out by being the person your customers can't live without. •&nbsp;Always Align: Make sure you're in synch with your customers' objectives, issues, and needs. •&nbsp;Raise Priorities: Keep the most important decisions at the forefront of their mind.

Snap Selling

Progress in IS

This book presents up-to-date descriptions of smart service innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the sixth Smart Services Summit, held in Zurich, Switzerland in October 2024, which primarily focused on digital co-creation in the smart services era and the transformative power of digital technologies and artificial intelligence in service ecosystems.


The book explores the dynamics of value co-creation and examines how digital tools and artificial intelligence are enhancing interactions between service providers and consumers to innovate and improve service delivery. It covers a range of pertinent topics including the automation of customer engagement, the role of data analytics in understanding value perception, and the ethical considerations of AI in services. It also presents case studies that illustrate successful applications of AI in service design, offering readers a comprehensive view of how these technologies are fostering innovative co-creation practices.


With contributions from leading academics and industry experts, this publication is essential for anyone interested in the future of service industries. It provides a scholarly yet accessible examination of how digital tools are not only reshaping service interactions but also establishing new paradigms for business and customer experiences in the digital age.

Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024

Smart Services Summit

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commenta

Fundamentals of Business Marketing Research

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.
Most marketing textbooks tackle the subject as a business function - i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers.
By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know.


Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life.


This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics.


This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions

The Writing on the Wall

Marketing Graffiti

This book presents cutting-edge research and practical insights from the Smart Service Summit 2025, exploring how smart services, artificial intelligence, and digital platforms enable sustainable value creation across industries. As service-driven business models become increasingly relevant, modular and data-driven service systems are transforming sectors such as manufacturing, logistics, mobility, smart cities, and finance.Contributions address topics including AI-enabled maintenance, digital twins, circular economy strategies, urban digital transformation, resilient supply chains, and ESG reporting. Special attention is given to the ethical implications of AI, the governance of digital ecosystems, and compliance with emerging regulatory frameworks such as the EU AI Act.With a focus on co-creation, adaptability, and future-readiness, this volume connects academic rigor with real-world application. It offers actionable knowledge for researchers, professionals, and policymakers working at the intersection of digital innovation, service design, and sustainability.

Proceedings of the Seventh Conference, held in Zurich, Switzerland in October 2025

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

Local Electricity Markets introduces the fundamental characteristics, needs, and constraints shaping the design and implementation of local electricity markets. It addresses current proposed local market models and lessons from their limited practical implementation. The work discusses relevant decision and informatics tools considered important in the implementation of local electricity markets. It also includes a review on management and trading platforms, including commercially available tools. Aspects of local electricity market infrastructure are identified and discussed, including physical and software infrastructure. It discusses the current regulatory frameworks available for local electricity market development internationally. The work concludes with a discussion of barriers and opportunities for local electricity markets in the future.

Local Electricity Markets

Jeb Blount

A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases

The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers.

The problem is that price increase initiatives--whether broad-based or targeted to specific accounts--strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors.

Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more.

In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

In each chapter, you'll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations.

You'll learn:
* How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking
* The eight price increase narratives and three drivers of customer price increase acceptance
* How to neutralize and get past the five big price increase fears and anxieties
* How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors
* The 9-Box Risk-Profile Framework for targeting accounts for price increases
* A repeatable process for confidently approaching price increase conversations
* The Five-Step Price Increase Messaging Framework
* Proven frameworks for reducing resistance and handling price increase objections
* How to negotiate profitable outcomes with high-risk profile accounts
* Winning strategies for coaching and leading successful price increase initiatives

Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.

Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential--and nerve-wracking--world of price increases.

The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

Selling the Price Increase

The Economics of Industries and Firms

Paul Itebiye

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

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