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Itebiye P: Impact of Marketing Mix
Elements on Pharmaceutical Sales Activi

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

Routledge Library Editions: Transport Economics

This book, first published in 1975, discusses the development of transport policy in the UK against a background of economic theory. It comprises a comprehensive review of transport policy both in urban and inter-urban situations from an economic standpoint. It provides the tools for analysis of policy changes in the transport sector.

Economics and Transport Policy

The Economics of Industries and Firms

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. &nbsp;

Harvesting Product Value

Pricing Strategies

No One Is Thinking About You

Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules: •&nbsp;Keep It Simple: Make things easy and clear for your customers. •&nbsp;Be iNvaluable: Stand out by being the person your customers can't live without. •&nbsp;Always Align: Make sure you're in synch with your customers' objectives, issues, and needs. •&nbsp;Raise Priorities: Keep the most important decisions at the forefront of their mind.

Snap Selling

Progress in IS

This book presents cutting-edge research and practical insights from the Smart Service Summit 2025, exploring how smart services, artificial intelligence, and digital platforms enable sustainable value creation across industries. As service-driven business models become increasingly relevant, modular and data-driven service systems are transforming sectors such as manufacturing, logistics, mobility, smart cities, and finance.Contributions address topics including AI-enabled maintenance, digital twins, circular economy strategies, urban digital transformation, resilient supply chains, and ESG reporting. Special attention is given to the ethical implications of AI, the governance of digital ecosystems, and compliance with emerging regulatory frameworks such as the EU AI Act.With a focus on co-creation, adaptability, and future-readiness, this volume connects academic rigor with real-world application. It offers actionable knowledge for researchers, professionals, and policymakers working at the intersection of digital innovation, service design, and sustainability.

Proceedings of the Seventh Conference, held in Zurich, Switzerland in October 2025

Smart Services Summit

The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it's not about the market, the product, or the competition-it's all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

The Only Sales Guide You'll Ever Need

A practical guide to using emotional intelligence, not AI, as the human differentiator that wins deals. In Humanizing Selling in an AI World, New York Times bestselling sales author Linda Richardson delivers a practical guide to thriving as artificial intelligence rewrites the rules of selling. Drawing on rigorous research and a deep understanding of the strategic and emotional sides of selling, she introduces Silent Voice, the self-talk that shapes real-time communication decisions, and a framework for balancing the two core competencies that distinguish outstanding sales performers: empathy and assertiveness.&nbsp; The book centers on how empathy enables salespeople to understand the human concerns beneath a customer's business needs, building on and enhancing the consultative selling approach Richardson pioneered and that transformed the sales training industry. It then applies this thinking to a new sales model showing why it isn't AI alone or human alone, but the intersection of the two, that wins.The concepts in the book are designed to build on and enhance customer need based selling models.&nbsp; Readers will also find: ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Before-and-after examples that demonstrate the power of emotional intelligence in building trust and closing deals ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Practical applications that connect empathy and assertiveness to real-world sales decisions ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A framework for strengthening emotional intelligence so it coequals and surpasses artificial intelligence ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A candid look at what's lost when selling stays customer-centered instead of human-centered ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Guidance on using judgment and humanity to form meaningful relationships and influence purchase decisions Written for sales leaders and salespeople navigating an AI-driven turning point in sales history, Humanizing Selling in an AI World&nbsp;offers a clear map for bringing the empathy and humanity that AI can't replicate into every deal.

Empathy and Assertiveness - The New Drivers of Sales Success

Humanizing Selling in an AI World

Jeb Blount

A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases

The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers.

The problem is that price increase initiatives--whether broad-based or targeted to specific accounts--strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors.

Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more.

In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

In each chapter, you'll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations.

You'll learn:
* How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking
* The eight price increase narratives and three drivers of customer price increase acceptance
* How to neutralize and get past the five big price increase fears and anxieties
* How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors
* The 9-Box Risk-Profile Framework for targeting accounts for price increases
* A repeatable process for confidently approaching price increase conversations
* The Five-Step Price Increase Messaging Framework
* Proven frameworks for reducing resistance and handling price increase objections
* How to negotiate profitable outcomes with high-risk profile accounts
* Winning strategies for coaching and leading successful price increase initiatives

Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.

Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential--and nerve-wracking--world of price increases.

The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

Selling the Price Increase

Fundamentals of Business Marketing Research

Our Compelling Interests

"If you want your business or team to perform better, read this book. With compelling evidence, examples, and writing, Scott Page makes the business case for drawing out diverse perspectives, and shows you exactly how to do it. A clear road map for every team and leader."--Laszlo Bock, former SVP of People Operations at Google and author of the New York Times bestseller Work Rules!"Scott Page's research is a breakthrough in the business case for diversity and inclusion. The Diversity Bonus should be required reading for leaders who want to unlock the full potential and performance of their teams. It has profound implications for the future of work and talent management."--Matt Breitfelder, Chief Talent Officer, BlackRock"An excellent book that combines convincing stories and persuasive arguments about the benefits of diversity."--Simon A. Levin, Princeton University"It can be hard to persuade hiring managers and project and team leaders to move beyond the assumption that you get the best results by gathering a group of experts with similar skills and education. The Diversity Bonus is a scientific yet engaging look at why diverse teams always beat homogeneous teams comprised of the 'best' players."--Troy McIntosh, Senior Director, U.S. Cellular Corporation"Scott Page challenges leaders and companies to follow the math--and do the right thing. Simply put, he shows that diverse perspectives are most valuable when addressing issues with both complexity and uncertainty. The goal is to create an inclusive culture and employee experiences that facilitate the ability to embrace and leverage each other's talents and differences."--Brian J. Miller, Vice President of Learning, Development &amp; Inclusion, Gilead Sciences, Inc."Combining rigorous economic theory with artful policy analysis, Scott Page explains why the goal of achieving greater diversity in business, government, and other organizations needs to be pursued with determination. Devoid of political cant and platitudes, this book is teeming with unexpected insights. A must-read for anyone who wishes to engage in intelligent discussion about diversity and inclusion today."--Glenn Loury, Brown University

How Great Teams Pay Off in the Knowledge Economy

The Diversity Bonus

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

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