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Itebiye P: Impact of Marketing Mix
Elements on Pharmaceutical Sales Activi

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

Progress in IS

This book presents cutting-edge research and practical insights from the Smart Service Summit 2025, exploring how smart services, artificial intelligence, and digital platforms enable sustainable value creation across industries. As service-driven business models become increasingly relevant, modular and data-driven service systems are transforming sectors such as manufacturing, logistics, mobility, smart cities, and finance.Contributions address topics including AI-enabled maintenance, digital twins, circular economy strategies, urban digital transformation, resilient supply chains, and ESG reporting. Special attention is given to the ethical implications of AI, the governance of digital ecosystems, and compliance with emerging regulatory frameworks such as the EU AI Act.With a focus on co-creation, adaptability, and future-readiness, this volume connects academic rigor with real-world application. It offers actionable knowledge for researchers, professionals, and policymakers working at the intersection of digital innovation, service design, and sustainability.

This book presents cutting-edge research and practical insights from the Smart Service Summit 2025, exploring how smart services, artificial intelligence, and digital platforms enable sustainable value creation across industries. As service-driven business models become increasingly relevant, modular and data-driven service systems are transforming sectors such as manufacturing, logistics, mobility, smart cities, and finance.Contributions address topics including AI-enabled maintenance, digital twins, circular economy strategies, urban digital transformation, resilient supply chains, and ESG reporting. Special attention is given to the ethical implications of AI, the governance of digital ecosystems, and compliance with emerging regulatory frameworks such as the EU AI Act.With a focus on co-creation, adaptability, and future-readiness, this volume connects academic rigor with real-world application. It offers actionable knowledge for researchers, professionals, and policymakers working at the intersection of digital innovation, service design, and sustainability.

Proceedings of the Seventh Conference, held in Zurich, Switzerland in October 2025

Smart Services Summit

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. Â

Harvesting Product Value

Pricing Strategies

Sales - it's an everyday event and part of every business transaction more than a million times a day. This book presents the fundamental elements of successful sales - the kind of success everyday business professionals can apply to create lasting relationships, productive business dealings, and successful bottom line results.

Sales - it's an everyday event and part of every business transaction more than a million times a day. This book presents the fundamental elements of successful sales - the kind of success everyday business professionals can apply to create lasting relationships, productive business dealings, and successful bottom line results.

10 Steps to Successful Sales

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commenta

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta

Fundamentals of Business Marketing Research

Fundamentals of Revenue Management: Provide a comprehensive overview of revenue management principles, including demand forecasting, inventory management, pricing optimization, and capacity utilization, with a focus on maximizing revenue and profitability.Market Analysis and Customer Segmentation: Discuss techniques for market analysis and customer segmentation to identify target markets, understand consumer behavior, and tailor pricing strategies to meet the needs and preferences of different customer segments. Distribution Channel Management: Address distribution channel management strategies in revenue management, including direct vs. indirect distribution channels, channel optimization, channel pricing, and distribution channel partnerships, with a focus on maximizing revenue through effective distribution strategies. Technology and Tools: Explore the role of technology and revenue management tools in implementing pricing strategies, including revenue management software, data analytics tools, pricing optimization algorithms, and revenue management systems (RMS), with guidance on selecting and implementing the right technology solutions for different business needs.

Revenue Management and Pricing Strategies

Published in 1985, "The Economics of Industries and Firms" is a vaulable contribution to Economics.

Published in 1985, "The Economics of Industries and Firms" is a vaulable contribution to Economics.

The Economics of Industries and Firms

Our Compelling Interests

"If you want your business or team to perform better, read this book. With compelling evidence, examples, and writing, Scott Page makes the business case for drawing out diverse perspectives, and shows you exactly how to do it. A clear road map for every team and leader."--Laszlo Bock, former SVP of People Operations at Google and author of the New York Times bestseller Work Rules!"Scott Page's research is a breakthrough in the business case for diversity and inclusion. The Diversity Bonus should be required reading for leaders who want to unlock the full potential and performance of their teams. It has profound implications for the future of work and talent management."--Matt Breitfelder, Chief Talent Officer, BlackRock"An excellent book that combines convincing stories and persuasive arguments about the benefits of diversity."--Simon A. Levin, Princeton University"It can be hard to persuade hiring managers and project and team leaders to move beyond the assumption that you get the best results by gathering a group of experts with similar skills and education. The Diversity Bonus is a scientific yet engaging look at why diverse teams always beat homogeneous teams comprised of the 'best' players."--Troy McIntosh, Senior Director, U.S. Cellular Corporation"Scott Page challenges leaders and companies to follow the math--and do the right thing. Simply put, he shows that diverse perspectives are most valuable when addressing issues with both complexity and uncertainty. The goal is to create an inclusive culture and employee experiences that facilitate the ability to embrace and leverage each other's talents and differences."--Brian J. Miller, Vice President of Learning, Development &amp; Inclusion, Gilead Sciences, Inc."Combining rigorous economic theory with artful policy analysis, Scott Page explains why the goal of achieving greater diversity in business, government, and other organizations needs to be pursued with determination. Devoid of political cant and platitudes, this book is teeming with unexpected insights. A must-read for anyone who wishes to engage in intelligent discussion about diversity and inclusion today."--Glenn Loury, Brown University

How businesses and other organizations can improve their performance by tapping the power of differences in how people think What if workforce diversity is more than simply the right thing to do in order to make society more integrated and just? What if diversity can also improve the bottom line of businesses and other organizations facing complex challenges in the knowledge economy? It can. And The Diversity Bonus shows how and why. Scott Page, a leading thinker, writer, and speaker whose ideas and advice are sought after by corporations, nonprofits, universities, and governments around the world, makes a clear and compellingly pragmatic case for diversity and inclusion. He presents overwhelming evidence that teams that include different kinds of thinkers outperform homogenous groups on complex tasks, producing what he calls “diversity bonuses.” These bonuses include improved problem solving, increased innovation, and more accurate predictions—all of which lead to better performance and results. Page shows that various types of cognitive diversity—differences in how people perceive, encode, analyze, and organize the same information and experiences—are linked to better outcomes. He then describes how these cognitive differences are influenced by other kinds of diversity, including racial and gender differences—in other words, identity diversity. Identity diversity, therefore, can also produce bonuses. Drawing on research in economics, psychology, computer science, and many other fields, The Diversity Bonus also tells the stories of people and organizations that have tapped the power of diversity to solve complex problems. And the book includes a challenging response from Katherine Phillips of the Columbia Business School. The result changes the way we think about diversity in the workplace—and far beyond it.

How Great Teams Pay Off in the Knowledge Economy

The Diversity Bonus

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. &nbsp;

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.

&lt;p&gt;&lt;b&gt;We see teamwork in every sphere of business, so why should sales be any different?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.&lt;/p&gt;
&lt;p&gt;This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Sales is a team sport.&lt;/b&gt; Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;The book is filled with personal anecdotes and real-life examples from the author’s career in sales.&lt;/b&gt;&lt;/p&gt;

John Fuggles

Aligning the Players With the Playbook

Sales Is a Team Sport

Paul Itebiye

Impact of Marketing Mix Elements on Pharmaceutical Sales Activities in Abeokuta, Ogun State

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