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Gerard Assey

How To Become A Successsful Manager

Not hard-core knowledge but care & empathy can make you one

When was the last time you thought something through by yourself, without a screen? The brain rot happens quietly. You stop drafting emails and start approving them. You cannot answer a question without checking your phone. You stop wrestling with the idea and start accepting the summary. Every shortcut feels like a win until you've outsourced your mind to machines that don't doubt, don't feel, and don't care. The atrophy is subtle; the cost is staggering. It's the promotion lost to the person who can still reason out loud. It's your child freezing at an open-ended question because no one ever let her sit in the discomfort of not knowing. We are becoming a generation that prompts brilliantly and thinks almost nothing, and it feels so good we don't even notice. Use Your Brain is a field guide for sharpening your creativity and original thinking when the generic answer is always a tap away, whether it's in the boardroom or around the kitchen table. From CEOs to artists to students to parents, the most effective navigators of the modern era have one thing in common: they aren't afraid to pick up a new tool, but they know exactly when to put it down and think for themselves. Drawing on years of research, globally-recognized leadership expert Erica Dhawan delivers common-sense habits for protecting your judgment that you can start building tonight. You will learn how to catch yourself on autopilot before you act, how to interrogate an answer that looks finished, how to separate signal from noise under pressure, and how to own a decision instead of laundering it through a machine. The window to keep your edge is still open, but not for long.

Think Deeper in a World on Autopilot

Use Your Brain

Anyone can be a contrarian. Effective leaders are smart about when--and how--they go against conventional wisdom to succeed.Contrarians are, by and large, ineffective. Their countervailing ideas don't gain support. Their pleas for understanding are dismissed. Their efforts to change minds backfire. But it's not because they're always wrong. It's because they're not smart about going against the grain. People tend to think of contrarianism as some innate trait that you either have or you don't. It's not. It's a way of thinking and a set of skills that can be learned and practiced.This provocative and deeply researched book teaches those skills. Strategy scholars Chengwei Liu and Balázs Kovács reveal how exceptional performance is far less predictable--and far less meritocratic--than most people believe. Drawing on insights from behavioral science, business strategy, finance, sports, entertainment, and entrepreneurship, they show how luck, social dynamics, institutional conformity, and hidden biases shape who succeeds, who fails, and which ideas rise to the top.The authors uncover why consensus thinking so often leads organizations and leaders astray through fascinating stories ranging from PSY's "Gangnam Style" to the rise of Capital One to venture capital bets, celebrity CEOs, financial collapses, and viral cultural phenomena. They introduce a powerful framework for spotting overlooked opportunities, avoiding costly decision traps, and building organizations that learn faster than their competitors do.Leaders and professionals who thrive are not reckless rebels or irrational gamblers but disciplined, smart contrarians who know how to separate signal from hype, skill from luck, and genuine innovation from fashionable noise.Fresh and highly original--and a joy to read--Smart Contrarians is the guide for executives, leaders, entrepreneurs, and all ambitious professionals who want to zig when everyone else zags.

How to Think Differently about Thinking Differently

Smart Contrarians

Fusing High Tech with Human Touch for Organizational Success

The Pulse of Progress

Two former Walt Disney Imagineering leaders and designers take on a major gap in team leadership: the lack of a reliable method for collaboration that consistently drives success, innovation, and efficient problem-solving while also minimizing burnout and interpersonal friction. Drawing on their experience at Walt Disney Imagineering and additional work with companies such as Sony, Heineken, and Mattel, Tricia Cerrone and Edward J. van Luinen, Ed.D share a practical approach leaders can apply in any industry, on any team, right away. At Disney, Tricia and Edward were tasked with co-leading a global high-stakes, multi-year initiative across 120+ disciplines; in the process of uniting creative, technical, and operational teams around shared outcomes, they developed and later refined the collaborative leadership skills and repeatable method presented in this book. Their simple, human approach centers on five everyday behaviors-Generosity, Resourcefulness, Co-Creation, Action, and Gratitude-guided by Noble Purpose and an Instant Implementation Roadmap. The result is a clear, step-by-step way to build trust, unlock ideas, move faster, and sustain energy without new software, restructures, or big budgets. And the ripple effects are powerful: greater innovation, faster decisions, healthier culture, organic professional growth, more resilient people, stronger ROI, and higher engagement. Inside you'll get: A repeatable method that fits any leadership style or team structure. Stories and examples from Disney and beyond that show the method in action. Immediate techniques for safer teams, better brainstorms, quicker pilots, and meaningful recognition. A plan to scale collaboration and overcome common barriers like ego, silos, and burnout.

A Roadmap to Stronger Leaders, Happier Teams, and Big Results

Collaborate to Compete

A proven framework for leading through disruption with structure and agility In The Leadership Dance: Lead with Structure, Move with Freedom, and Thrive Through Change, Alissa Hsu Lynch-former Worldwide VP at Johnson &amp; Johnson and Head of MedTech Strategy at Google Cloud-draws on three decades in professional dance and corporate leadership to offer a new framework for leaders caught between executing on what exists and reinventing it simultaneously. This book provides a third way beyond tightening control or releasing structure. Built around three practical moves-Set the Stage, Find Freedom in the Messy Middle, and Keep Moving-The Leadership Dance framework teaches leaders how to hold structure and freedom simultaneously. Lynch weaves first-person stories from her non-linear career with insights drawn from dozens of podcast conversations and interviews with visionary CEOs, artists, and entrepreneurs, delivering actionable tools for navigating uncertainty. Readers will also find: <ul> <li>A choreographer's mindset methodology forged onstage, in rehearsal studios, and in Fortune 50 boardrooms over three decades</li> <li>Insights from Lynch's career pivots, including professional modern dance with the Ralph Lemon Company and corporate leadership roles</li> <li>Practical strategies for balancing disciplined execution with creative improvisation when the playbook changes mid-performance in real time</li> <li>Real-world lessons drawn from thirty-nine podcast conversations and interviews with leaders including CEOs, renowned artists, and entrepreneurs across industries</li> <li>A perspective shaped by successfully navigating complex leadership positions, often as the first Asian American woman in the room</li> </ul> The Leadership Dance serves leaders at every level who face the dual pressure of delivering results while driving transformation. Whether leading teams through disruption, innovating with AI, or navigating career pivots, this book offers a shared language and practical framework for moving forward without waiting for certainty.

Lead with Structure, Move with Freedom, and Thrive Through Change

The Leadership Dance

This is a clear, compelling guide to improving racial literacy in schools and communities, demonstrating how making that investment can transform our education system. Exploring the ability to understand race, racism and anti-racism as an effective tool for recognising and challenging racism, educators and learners will find opportunities to develop their racial literacy through a range of practical activities. These form part of an ongoing journey of learning, using the impact of De Montfort University's Stephen Lawrence Research Centre. This specific, focused approach places the book's advice and ideas - from decolonising the curriculum and anti-racist educator training to student ambassadors and open dialogue - squarely within the historical context of race and education in the UK. By working through the nuance of racial consciousness and towards a fair and equitable society it stands as a productive counterpoint to the conventional wisdom of how to 'solve' racism. This is essential reading for anyone committed to achieving social justice and racial equity in our education system.

Teaching to transform the world we live in

Racial Literacy

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

The Life-Changing Power of Making Do

The Jugaad Mindset

An inspiring, candid memoir of leadership in times of adversity—by the former CEO of Disney and #1 New York Times bestselling author of The Ride of a Lifetime Robert Iger was less than a year into his retirement when he got an urgent phone call from the chair of the Disney board: Would he be willing to return to his job as CEO? Finances were shaky, leadership was flagging, morale was dangerously low, and the brand was tarnished. They needed him back. It wasn’t going to be easy this time around. The entertainment industry was facing existential threats: movie theaters had suffered in the pandemic, traditional TV was fading, and audiences were moving, at alarming speed, toward streaming platforms and short-form content. It was harder to deliver profit, let alone growth. Legacy media everywhere was being split up, getting swallowed by other companies, or simply running itself into the ground. When Iger agreed to return, he did so with one goal in mind: to put the failed succession behind him and put Disney back on firm footing. To survive, the company—and Iger himself—would have to become more resilient, innovative, and, above all, creative. Iger would also have to learn to be a new kind of leader, and he would be challenged in ways he never imagined. How do you lead through periods of adversity? How do you regain the trust of employees, customers, and shareholders? Iger would have to develop a new playbook, for a new era, and he would make his share of mistakes along the way. One Last Time is the story of the sometimes bumpy, never boring journey to reconnect a great company to its core values, while building a new, lasting foundation in a highly disruptive and rapidly changing world.

Managing Crisis and Building Resilience at Disney

One Last Time

What nobody tells you about power, money, and winning in business There is a moment most executives recognize but rarely talk about. You're sitting in a meeting where the language is polite, the slide deck is professional, and everyone in the room knows someone is about to get destroyed. The budget. The team. The product. The career. They call it a strategic review. What it actually is? A knife fight with better lighting. Business isn't fair. Meritocracy is largely a fiction. The people who talk like sages are usually improvising behind the scenes, and the gap between the official version of how companies work and what actually happens inside them is exactly where careers are built-or quietly ended. The Trick Is Not Minding That It Hurts is the book that lives in that gap. It is a blunt, unsentimental field guide to how the system actually works and how to survive it without losing your sanity. After two decades inside the world's most competitive environments-including senior leadership roles at Facebook, Alibaba, and Expedia, followed by years in the private equity trenches-Lee McCabe has seen how power is built, how decisions are really made, and why the "official story" is often the most dangerous one to believe. If you are ready to stop being naive and start navigating the real world of business, this is your guide.

What Nobody Tells You About Power, Money, and Winning in Business

The Trick Is Not Minding That It Hurts

Responsible Leadership and Sustainable Management

This book delves into the concept of net zero, going beyond its traditional focus on emissions to include other environmental impacts. It covers a wide range of topics, such as demand response and dynamic pricing, consumer behavior and life cycle assessment, policy guidelines, Nash equilibrium, and more. In an era where sustainability is not just a trend but a necessity, the book introduces a fresh approach to aligning business branding strategies with environmental responsibility, emphasizing net zero's transformative potential to reshape brand-consumer relationships.The book's scope is broad yet detailed, comprehensively exploring the intersection between sustainability and branding. It includes insightful chapters that integrate net zero principles from diverse perspectives. More importantly, it provides practical, real-world applications of these principles. These applications demonstrate how embracing net zero can improve consumer trust and loyalty. Furthermore, the book offers practical strategies and tools for businesses at any stage of their sustainability journey to effectively communicate their sustainability efforts.The expected readership for this book spans a wide range of professionals and academics. Marketing and branding professionals will find valuable insights into positioning their brands as sustainability leaders, tapping into the growing consumer demand for environmentally responsible companies. Business leaders and entrepreneurs will gain a deeper understanding of how to implement net zero practices that go beyond compliance, driving long-term value and competitive advantage. Additionally, students and academics in business, marketing, environmental studies, and organizational behavior will be benefit from the multi-disciplinary insights and practical applications.

Net Zero: Brand Transpersonal to Win Consumers

An Integrated Approach to Uncertainty

Strategic Decision-Making

How To Become A Successsful Manager

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