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Gerard Assey

How To Become A Successsful Manager

Not hard-core knowledge but care & empathy can make you one

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

When life disrupts work, leaders need to know what to do next. This practical guide shows&nbsp;leaders at organizations of every size, from small businesses to large corporations, how to support employees through hard moments while strengthening trust across the workplace. This is the book to read before the crisis happens, so you can respond with confidence, care, and clarity when it does. Life disruptions do not stay outside the workplace. Grief, illness, caregiving, divorce, infertility, and other major life events shape how people show up at work, yet most organizations still do not prepare leaders for these moments. Even caring managers can freeze, unsure what to say, how to help, or how to balance support with team needs. The challenge is not whether a life disruption will affect your team. It is when. The leaders who build trust in difficult moments are the ones who prepare before those moments arrive. Drawing on original PhD research, interviews with employees and leaders, and nearly two decades of experience advising employers on benefits and workplace strategy, Dr. Nataliya Boychenko Stone gives leaders a practical guide for responding with confidence and care. She shows readers how to <ul><li>understand what support an employee actually needs,</li><li>connect people with the right workplace resources,</li><li>adjust work with clarity and flexibility,</li><li>stay present after the first crisis moment, and</li><li>support employees while maintaining accountability.</li></ul> This practical framework helps managers, HR professionals, and organizational leaders navigate life's most challenging moments at work while strengthening trust, loyalty, and performance across their teams.

When life disrupts work, leaders need to know what to do next. This practical guide shows&nbsp;leaders at organizations of every size, from small businesses to large corporations, how to support employees through hard moments while strengthening trust across the workplace. This is the book to read before the crisis happens, so you can respond with confidence, care, and clarity when it does. Life disruptions do not stay outside the workplace. Grief, illness, caregiving, divorce, infertility, and other major life events shape how people show up at work, yet most organizations still do not prepare leaders for these moments. Even caring managers can freeze, unsure what to say, how to help, or how to balance support with team needs. The challenge is not whether a life disruption will affect your team. It is when. The leaders who build trust in difficult moments are the ones who prepare before those moments arrive. Drawing on original PhD research, interviews with employees and leaders, and nearly two decades of experience advising employers on benefits and workplace strategy, Dr. Nataliya Boychenko Stone gives leaders a practical guide for responding with confidence and care. She shows readers how to: <ul><li>understand what support an employee actually needs,</li><li>connect people with the right workplace resources,</li><li>adjust work with clarity and flexibility,</li><li>stay present after the first crisis moment, and</li><li>support employees while maintaining accountability.</li></ul> This practical framework helps managers, HR professionals, and organizational leaders navigate life's most challenging moments at work while strengthening trust, loyalty, and performance across their teams.

The Leader's Guide for Supporting People Through Their Hardest Moments

When Life Disrupts Work

People don't need to be thanked. They need to be seen. The Network is a leadership fable about employee recognition, building trust, and leading people who have quietly checked out. Scott Fletcher is a feared Chicago TV news director who loses his job after publicly humiliating a young reporter. Given five days at a small Michigan station run by Wally Hines, he discovers a boss who handwrites index cards every morning telling people exactly what he saw them do. Then a real emergency hits, and Scott watches the trust Wally built on ordinary days pay off in seconds. Told in a business fable style, the book teaches five leadership principles: Believe, Commit, Find the Edge, Carry the Cost, and Find Your Allies. Inside, you'll learn: <ul> <li>Why most workplace recognition falls flat, and what employees actually want instead</li> <li>How to build team trust on the days nothing goes wrong, so it holds when something does</li> <li>A daily recognition practice any manager can start tomorrow with a pen and a stack of index cards</li> </ul> Ideal for managers, team leaders, and executives with disengaged teams, and for anyone who has ever worked for a Scott Fletcher or caught themselves becoming one.

A Leadership Fable about Making People Feel Seen

The Network

Making Do, Doing More with What You Have, and Becoming More Than You Thought Possible

The Jugaad Mindset

For senior leaders whose strong record no longer settles the question being asked about them. Former global C-suite executive and executive coach Azhar Syed explains why strong performance stops being enough for senior advancement—and what changes when it does. Senior leaders are often surprised when the qualities that built their careers no longer move them forward. They deliver strong results, develop deep expertise, make important contributions, and earn support from influential people, yet they still are not chosen for broader responsibility. Syed identifies 6 familiar metrics leaders use to make the case for advancement: <ul><li>Results: “Look What I Have Delivered”</li><li>Expertise: “Look What I Know”</li><li>Personal Contribution: “Look What I Do”</li><li>Judgment: “Look How Right I Am”</li><li>Sponsorship: “Look Who Backs Me”</li><li>Reputation: “Look How I Have Changed”</li></ul> Each metric reflects a real way of creating value. But none, by itself, fully answers the question senior decision-makers are trying to resolve: Can this leader be trusted with greater risk, broader consequences, and decisions that affect the whole organization? Syed explains why becoming indispensable can keep a leader tied to a current role, why being right does not establish judgment at a wider radius unless others can test and carry the decision, why a powerful sponsor cannot make an appointment defensible on the leader’s behalf, and why genuine change may go unnoticed by the people whose expectations matter. Readers will learn what broader responsibility asks of them, what their record currently establishes, what decision-makers may reasonably infer, and how to distinguish between a gap they can address and a barrier embedded in the organization. Clear and candid, this book helps senior leaders understand why their established evidence may no longer settle the next decision—and what their record needs to establish before others can confidently trust them with more.

For senior leaders whose strong record no longer settles the question being asked about them. Former global C-suite executive and executive coach Azhar Syed explains why strong performance stops being enough for senior advancement—and what changes when it does. Senior leaders are often surprised when the qualities that built their careers no longer move them forward. They deliver strong results, develop deep expertise, make important contributions, and earn support from influential people, yet they still are not chosen for broader responsibility. Syed identifies 6 familiar metrics leaders use to make the case for advancement: <ul><li>Results: “Look What I Have Delivered”</li><li>Expertise: “Look What I Know”</li><li>Personal Contribution: “Look What I Do”</li><li>Judgment: “Look How Right I Am”</li><li>Sponsorship: “Look Who Backs Me”</li><li>Reputation: “Look How I Have Changed”</li></ul> Each metric reflects a real way of creating value. But none, by itself, fully answers the question senior decision-makers are trying to resolve: Can this leader be trusted with greater risk, broader consequences, and decisions that affect the whole organization? Syed explains why becoming indispensable can keep a leader tied to a current role, why being right does not establish judgment at a wider radius unless others can test and carry the decision, why a powerful sponsor cannot make an appointment defensible on the leader’s behalf, and why genuine change may go unnoticed by the people whose expectations matter. Readers will learn what broader responsibility asks of them, what their record currently establishes, what decision-makers may reasonably infer, and how to distinguish between a gap they can address and a barrier embedded in the organization. Clear and candid, this book helps senior leaders understand why their established evidence may no longer settle the next decision—and what their record needs to establish before others can confidently trust them with more.

Why Your 6 Career-Building Metrics Won't Get You to the Top--and What Will

When Trusted with More

Put Your Money to Work So You Don't Have To

Every Dollar Has a Job

Where to Retire offers the best advice not only on where to relocate in the retirement years, but why people should pick up and move just as life is settling down and provides well-researched and completely revised and updated information on how to find the ideal home base for the retirement years. To help the decision-making process, the book offers a list of items to consider when selecting the ideal community: safety; climate; housing availability; cultural and recreation opportunities in the area; social compatibility; affordability; medical care; distance from relatives and friends; transportation; and jobs and/or volunteer opportunities. It gives readers clear snapshots of life in hundreds of the most affordable, comfortable, and stimulating places to retire in the United States, including locations in Florida, California, the Pacific Northwest, the Gulf Coast, the Ozarks, the Appalachians, the Southwest, and the Rockies. It’s a must-have guide that helps readers decide where to retire happily.

America's Best and Most Affordable Places

Where to Retire

Four-time World Series champion and Los Angeles Dodgers manager Dave Roberts pulls back the curtain on one of the most quietly powerful leadership philosophies in professional sports: an unshakable belief in the power of optimism, accountability, and human connection. Baseball is a game of failure, where even the best players succeed three times out of ten. For Roberts, that statistic represents an opportunity. In Relentless Positivity, he reveals how leading through uncertainty, pressure, and loss has taught him the secret to long-term success: meeting people where they are, embracing the mess, and having the courage to show a relentless, almost irrational positivity that helps your team step into its full potential. Drawing on stories from the clubhouse and the world stage—from his iconic stolen base with the 2004 Red Sox to a decade of managing the Dodgers to World Series glory—Roberts shares cornerstone principles that have shaped his approach to leadership and life, including: <ul><li>Be the thermostat, not the thermometer: How to bring the energy your team needs instead of simply reacting to the mood around you. </li><li>Clarity before commitment: Being candid about expectations creates stronger buy-in than getting someone to say yes without understanding what’s required of them.</li><li>Everyone has to want the ball: How to prepare like anyone on the team can be the one who steps up when it matters most.</li><li>Hope changes everything: You can’t always change your circumstances, but you can train yourself to recognize the opportunity that’s still available. </li></ul> Blending stories from a championship locker room with the insights of a master motivator, Roberts delivers a field-tested guide for anyone leading through complexity, whether in the stadium, in the conference room, or at home. Written for a time when our models for leadership are rapidly evolving, Relentless Positivity is a timely manifesto for building strong teams, resilient cultures, and sustaining personal success in any field.

Four-time World Series Champion and Los Angeles Dodgers manager Dave Roberts pulls back the curtain on one of the most quietly powerful leadership philosophies in professional sports: an unshakable belief in the power of optimism, accountability, and human connection. Baseball is a game of failure, where even the best players succeed three times out of ten. For Roberts, that statistic represents an opportunity. In Relentless Positivity, he reveals how leading through uncertainty, pressure, and loss has taught him the secret to long-term success: meeting people where they are, embracing the mess, and still having the courage to show a relentless, almost irrational positivity that helps your team step into its full potential. Drawing on stories from the clubhouse and the world stage—from his iconic stolen base with the 2004 Red Sox to a decade of managing the Dodgers to World Series glory—Roberts shows how leaders can transform setbacks into strength and criticism into motivation. Along the way, he shares nine cornerstone principles that have shaped his approach to leadership and life, including: <ul><li>Meet Once: Communicate clearly the first time to build trust and avoid confusion.</li><li>Put Down the Sword: Choose connection over conflict.</li><li>The Game Will Honor You: Focus on doing the little things right.</li><li>Find the Good: Lead with optimism, even when the scoreboard says otherwise.</li></ul> Blending stories from a championship locker room with the insights of a master motivator, Roberts delivers a field-tested guide for anyone leading through complexity, whether in the stadium, in the conference room, or at home. Written for a time when our models for leadership are rapidly evolving—in sports and beyond—Relentless Positivity is a timely manifesto for building strong teams, resilient cultures, and sustaining personal success in any field.

How to Build Teams Worth Believing In

Relentless Positivity

This book provides a structured method, practical tips and a step-by-step template on how to navigate the global development job market.Why do talented professionals get stuck in international careers, and what separates those who move with intention from those who wait to be noticed? Drawing on over 20 years' experience at the heart of HR in the United Nations, international financial institutions, and global nonprofits, Manuela Morelli demystifies how careers in international organizations really work. The book offers a holistic approach to professional development, combining real success stories, case studies, and innovative models to address job searches, networking, career conversations, and personal branding. It also looks at how AI is reshaping the field. "Empowering" rather than "instructing", it introduces the 3D Career Method - a clear framework that can be tailored to your own ambitions.The book is essential reading for current and aspiring professionals in international organizations, NGOs, and multilaterals, and for the HR practitioners, career advisors, and university career services who guide them.

The 3D Career Method for Global Development

Act or Get Stuck

This Palgrave Pivot provides a succinct yet holistic foundation in nudge theory, introducing a unique four-quadrant radar model which classifies nudges according to domain of application, intervention mechanism, psychological process, and design features. By mapping nudges across these interconnected analytical dimensions, the book reveals the underlying architecture of behavioral choice interventions.The book aims to root nudge analysis inherently as part of a broader choice architecture paradigm, moving beyond reductive classifications to reveal the hidden geometry of human decision-making. It aligns with the Sustainable Development Goals by highlighting the role of nudge theory in addressing global challenges, from health and environmental behaviors to digital ethics and policy innovation, while incorporating a range of case studies to illustrate the real-world implications of nudges. This concise and accessible resource will be a valuable tool for not only scholars and students, but also policymakers and professionals, working across the behavioral sciences on socio-economic policy issues. Whether you are designing interventions, evaluating nudge effectiveness, or seeking to understand the ethical dimensions of behavioral influence, this framework offers a practical yet theoretically rigorous approach to the evolving landscape of choice architecture.Alessia Dorigoni is a Researcher at the Neuroscience Consumer Lab at the University of Trento, Italy, where she analyzes eye movements, facial expressions, and galvanic skin response. She holds a PhD in Economics and Management, and her research expertise centers on consumer neuroscience, data analysis, and behavioral neuroeconomics.

This Palgrave Pivot provides a succinct yet holistic foundation in nudge theory, introducing a unique four-quadrant radar model which classifies nudges according to domain of application, intervention mechanism, psychological process, and design features. By mapping nudges across these interconnected analytical dimensions, the book reveals the underlying architecture of behavioral choice interventions.The book aims to root nudge analysis inherently as part of a broader choice architecture paradigm, moving beyond reductive classifications to reveal the hidden geometry of human decision-making. It aligns with the Sustainable Development Goals by highlighting the role of nudge theory in addressing global challenges, from health and environmental behaviors to digital ethics and policy innovation, while incorporating a range of case studies to illustrate the real-world implications of nudges. This concise and accessible resource will be a valuable tool for not only scholars and students, but also policymakers and professionals, working across the behavioral sciences on socio-economic policy issues. Whether you are designing interventions, evaluating nudge effectiveness, or seeking to understand the ethical dimensions of behavioral influence, this framework offers a practical yet theoretically rigorous approach to the evolving landscape of choice architecture.

A Multidimensional Framework for Nudging

Balancing Nudges between Individual Choice and Environmental Influence

The Life-Changing Power of Making Do

This is a clear, compelling guide to improving racial literacy in schools and communities, demonstrating how making that investment can transform our education system. Exploring the ability to understand race, racism and anti-racism as an effective tool for recognising and challenging racism, educators and learners will find opportunities to develop their racial literacy through a range of practical activities. These form part of an ongoing journey of learning, using the impact of De Montfort University's Stephen Lawrence Research Centre. This specific, focused approach places the book's advice and ideas - from decolonising the curriculum and anti-racist educator training to student ambassadors and open dialogue - squarely within the historical context of race and education in the UK. By working through the nuance of racial consciousness and towards a fair and equitable society it stands as a productive counterpoint to the conventional wisdom of how to 'solve' racism. This is essential reading for anyone committed to achieving social justice and racial equity in our education system.

Teaching to transform the world we live in

Racial Literacy

How To Become A Successsful Manager

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