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Temieva S: Greenwashing am freiwilligen
Kohlenstoffmarkt

Greenwashing am freiwilligen Kohlenstoffmarkt

Ursachen, Vermeidung und Handlungsempfehlungen für Unternehmen

Responsible Leadership and Sustainable Management

This book delves into the concept of net zero, going beyond its traditional focus on emissions to include other environmental impacts. It covers a wide range of topics, such as demand response and dynamic pricing, consumer behavior and life cycle assessment, policy guidelines, Nash equilibrium, and more. In an era where sustainability is not just a trend but a necessity, the book introduces a fresh approach to aligning business branding strategies with environmental responsibility, emphasizing net zero's transformative potential to reshape brand-consumer relationships.The book's scope is broad yet detailed, comprehensively exploring the intersection between sustainability and branding. It includes insightful chapters that integrate net zero principles from diverse perspectives. More importantly, it provides practical, real-world applications of these principles. These applications demonstrate how embracing net zero can improve consumer trust and loyalty. Furthermore, the book offers practical strategies and tools for businesses at any stage of their sustainability journey to effectively communicate their sustainability efforts.The expected readership for this book spans a wide range of professionals and academics. Marketing and branding professionals will find valuable insights into positioning their brands as sustainability leaders, tapping into the growing consumer demand for environmentally responsible companies. Business leaders and entrepreneurs will gain a deeper understanding of how to implement net zero practices that go beyond compliance, driving long-term value and competitive advantage. Additionally, students and academics in business, marketing, environmental studies, and organizational behavior will be benefit from the multi-disciplinary insights and practical applications.

Net Zero: Brand Transpersonal to Win Consumers

Menschenwürde und Menschenrechte | Dignità umana e diritti umani | Human Dignity and Human Rights

The formulation of sustainability goals - implicitly or explicitly placed within the wider perspective of a "sustainable future" - is often characterised by a certain vagueness and arbitrariness. This allows for practices and outcomes which, although formally compliant with set objectives and benchmarks, generate misgivings as to how sustainable they truly are.
The term "moral hazard", widely used in economic discourse, is adopted here to encapsulate the decoupling between intended or declared objectives, on the one hand, and deviant actions with (nominally) undesired results, on the other. This volume addresses moral hazards in the context of sustainability research and policy from the economic, political, and ethical perspectives.

With contributions by
Christian Arnsperger | Ivo De Gennaro | Giulia Isetti | Ralf Lüfter | Ugo Mattei | Eugene Nulman | Sören Schuster | Oliver Schlaudt | Robert Simon | Jenny Ufer

Moral Hazards in Sustainability

Studien zum Handels-, Arbeits- und Wirtschaftsrecht

Gaudenz Giesberts

Zugleich ein Beitrag zur Entwicklung und Reichweite des Begriffs der Beschaffenheit

Gewährleistung von Unternehmen für falsche Nachhaltigkeitsangaben

Gerhard Puhlmann

Nachhaltigkeit und Nachhaltigkeitsmanagement

Bhupendra Thapa

Why Environmental, Social, and Governance (ESG) Is Reshaping Corporate Strategy

The Law of Financial Crime

This book examines current challenges in the field of criminal protection against market abuse at the international and local levels. Divided into two parts, the first opens with an examination of general issues, including the philosophical foundations of market abuse prohibitions and the challenges arising from technological developments in this area. Closing the first part of the book, the authors outline new perspectives on the protection of market integrity in the context of sustainable finance and the crime of market manipulation. Part II examines market protection against abuse in 14 countries. As well as providing a comparative perspective, this section draws out broader implications, such as: the search for an alternative law enforcement strategy; the importance of compliance programs in preventing market manipulation; the right to remain silent in proceedings before the supervisory authority; problems arising from the interplay of criminal sanctions and administrative sanctions of a criminal nature; and the importance of how information is obtained for the application of the insider trading prohibition in some jurisdictions. Written by academics and practitioners, the book will be a valuable resource for academics, researchers and policy-makers working in the areas of financial and economic crime and comparative law.

International and Local Perspectives

Legal Protection against Financial Market Abuse

Management for Professionals

This book provides a comprehensive analysis of the various frameworks associated with financial corporate washing. It examines the factors influencing these practices and explores their connection to environmental, social, and governance (ESG) strategies, through the use of operations research methods. ESG investors thoroughly evaluate a company's environmental, social, and governance factors before investing, reflecting the growing global emphasis on sustainability. As climate change risks rise and sustainability becomes more important, many organizations have begun to adapt, though some resort to greenwashing, misleadingly presenting their practices as eco-friendly despite ongoing harmful activities. 


This book offers a thorough examination of the strategies used by financial institutions, such as greenwashing, bluewashing, social washing, and pinkwashing. It aims to address corporate washing by highlighting its various forms within the financial sector, providing policymakers and stakeholders with insights to develop effective strategies and practices to counteract these deceptive practices.

An Operational Research Agenda to Evaluate Corporate Sustainability Disclosure

Transparency and Corporate Washing in the Age of Sustainability

If it's labeled green, it's probably lying.
Greenwashed is a sharp, eye-opening exposé on how modern marketing manipulates your trust using the language of sustainability. In a world flooded with "eco-friendly," "clean," and "natural" claims, this book reveals what those words actually mean-and what they're designed to hide.
Through psychological insight and real-world patterns, Greenwashed breaks down how brands use color, imagery, and carefully crafted language to influence your decisions before you even realize it. You'll learn how vague claims are constructed, why "technically true" statements can still mislead, and how performative sustainability keeps consumers feeling informed while staying in the dark.
But this isn't just about exposing deception.
It's about power.
Inside, you'll gain the tools to read labels like a lawyer, decode marketing tactics instantly, and make confident, informed decisions without needing hours of research. Whether you're shopping for everyday products or evaluating brand claims, this book gives you a clear, practical edge.
Once you see it, you can't unsee it.
And once you understand it, you stop being influenced-and start choosing.

Greenwashed

Wie glaubwürdig ist Nachhaltigkeitskommunikation, wenn Unternehmen selbst bestimmen, welche Informationen sie auf Social Media veröffentlichen? Diese Arbeit untersucht am Beispiel der Kaffeesparte von Nestlé, wie transparent und überprüfbar Nachhaltigkeitsaussagen auf Instagram und Facebook sind und ob sich Anzeichen für Greenwashing erkennen lassen. 

Im Rahmen einer qualitativen Fallstudie wurden sämtliche 182 Beiträge der offiziellen Accounts aus dem Zeitraum von August 2023 bis August 2024 gesichtet. Acht relevante Beiträge und sieben zentrale Nachhaltigkeitsaussagen wurden anschließend analysiert und mit Nachhaltigkeitsberichten des Unternehmens sowie externen Quellen abgeglichen. Im Mittelpunkt stehen unter anderem entwaldungsfreie Lieferketten, die Reduktion von Treibhausgasemissionen, regenerative Landwirtschaft und die Unterstützung von Kaffeefarmerinnen und Kaffeefarmern. 

Die Ergebnisse zeigen ein differenziertes Bild: Nestlé setzt konkrete Nachhaltigkeitsmaßnahmen um und kann teilweise Fortschritte vorweisen. Gleichzeitig fehlen häufig Vergleichswerte, methodische Erläuterungen und unabhängige Bestätigungen. Positive Entwicklungen werden hervorgehoben, während Einschränkungen und negative Aspekte weitgehend unerwähnt bleiben. Die Arbeit zeigt damit, wie selektive Nachhaltigkeitskommunikation ein verzerrtes Gesamtbild erzeugen kann, und bietet wichtige Kriterien, um glaubwürdige Unternehmenskommunikation von potenziellem Greenwashing zu unterscheiden.

Wie transparent und detailliert berichten Unternehmen über ihre nachhaltigen Aktivitäten auf Social-Media-Plattformen? Lässt sich der Vorwurf des Greenwashings bestätigen?

Wiley Finance

Mobilizing capital to achieve investment returns while making the world a better place sounds like a good idea - but is this possible? And if so, why aren't more companies and investors already doing it? Unlike existing works that focus narrowly on single stakeholder groups, Sustainable Investing For Profit and Impact by Dr. Matthew Dearth and James Cheo offers a well-rounded examination of the entire ecosystem from companies and investors to governments. Designed like a "liberal arts course in finance," the book emphasizes the critical thinking required to make sense of challenges to capital allocation, making it accessible to both newcomers and experienced professionals. Interspersed throughout the text are findings from academic research as well as interviews with leading practitioners from major financial institutions, exchanges, and international organizations. The book includes sections on environmental, social, and governance challenges; corporate measurement and disclosure practices; government regulation and carbon pricing mechanisms; popular sustainable investing strategies including impact investing; and practical portfolio construction guidance for individual and professional investors. Examples are drawn from markets around the world, including a uniquely Asian point of view absent from other books on the topic. Combining academic foundations with real-world applications, Sustainable Investing For Profit and Impact provides readers with the holistic perspective necessary to navigate the rapidly evolving sustainable finance landscape. It serves as an essential resource for students, professionals, and policymakers seeking to understand how sustainability considerations are reshaping modern corporate behavior, investment practice, and regulation.

Sustainable Finance for Returns and Impact

Arabelle Sicardi brings a singular voice-poetic, candid, incisive-to the complexities of the beauty industry. Weaving sharp analysis and vivid storytelling, Sicardi explores how beauty myths are crafted, sold and weaponised, from corporate boardrooms to local salons. Delving into such issues as the exploitation of refugee labour in nail salons, the use of fragrance in fascist propaganda and the hidden connections between power and profit, Sicardi challenges readers to confront the industry's costs-both personal and societal-and reconsider beauty as more than a product of consumption.Instead, they invite a vision of beauty rooted in connection and self-care, one that transcends industry-driven ideals. The House of Beauty is both an exposé and a cultural reckoning, offering insight into beauty's true impact and the untold stories behind its illusions.

Dispatches from the Glamor Machine

The House of Beauty

Greenwashing am freiwilligen Kohlenstoffmarkt

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