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Global Perspectives on Cheese Tourism

'This is not just one of the best science books I have read, but one of the best books full stop' - Chris van Tulleken, author of the Sunday Times bestseller ULTRA-PROCESSED PEOPLE 'Junk-food giants hijack your biology. Wellness hucksters sell you false hope. In a food environment rigged against you, this is your guide to fighting back.' Henry Dimbleby, author of the Sunday Times bestseller RAVENOUS, and architect of the UK's National Food Strategy. 'A must-read . . . written with great expertise' - David Kessler, author of the New York Times bestseller DIET, DRUGS, AND DOPAMINE 'If you are going to read one book about nutrition and health, then make it this one' - Deborah Blum, Pulitzer-Prize winning author of THE POISON SQUAD Nutrition isn't rocket science; it's harder. There are new diet fads, bold claims about superfoods and articles promising the secrets to lasting weight loss and longevity. The more 'expert' advice we hear about diet, the less clarity we have about what to eat. In Food Intelligence, award-winning health journalist, Julia Belluz, and internationally renowned nutrition and metabolism scientist, Kevin Hall, cut through the myths about nutrition to deliver a comprehensive book on food, diet, metabolism and healthy eating. Breaking food down into its constituent parts, they reveal the science behind how protein, fat, carbs and vitamins impact our bodies. They shine a light on the wonders of metabolism and debunk the latest 'theories' about blood sugar monitors and ultra-processed foods. They reveal the ways that the world around us - our food environment - shapes our eating behaviours and the food choices we make every day. Diseases like obesity and type 2 diabetes are not a result of a failure of willpower; they are consequences of food systems working as designed. Humane and deeply reported, this journey into the science of what we eat will equip you with the food intelligence you need to better understand what's on your dinner plate, how it got there and why you eat it.

A comprehensive book on food, diet, metabolism and healthy eating

Food Intelligence

Gig economy has rapidly transformed the global business landscape, offering flexible work opportunities and creating innovations across industries. As companies increasingly rely on freelance and contract-based labor, questions arise regarding sustainability and the adaptability of this economic model. Exploring the long-term viability of gig economies and examining how businesses and workers can adapt to evolving market conditions, technological advancements, and policy frameworks may ensure a balanced, sustainable future. Sustainability and Adaptability of Gig Economies in Global Business explores aspects of the labor market and concerns of short-term jobs on digital platforms. It examines how gig economies can provide opportunities for underserved communities and encourage digital literacy training for gig workers and the development of small startup companies, micro-entrepreneurship and small and medium entrepreneurs (SMEs). This book covers topics such as economy, sustainable development, and global business, and is a useful resource for academicians, economists, sociologists, business owners, policymakers, and researchers.

Sustainability and Adaptability of Gig Economies in Global Business

The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is crucial for destinations seeking to remain competitive in a globalized, tech-savvy world. Effective digital marketing not only enhances visitor satisfaction but also supports sustainable growth and innovation within the tourism industry. Maximizing Destination Marketing Strategies in the Digital Era provides an in-depth analysis of the challenges and opportunities faced by destinations in today s digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns. From optimizing websites and social media presence to utilizing data analytics and virtual reality, the book equips readers with the knowledge and skills needed to stay ahead of the competitive tourism industry. Covering topics such as artificial intelligence (AI), digital storytelling, and virtual influencers, this book is an excellent resource for marketing managers, destination marketers, policymakers, government officials, academicians, researchers, and more.

Maximizing Destination Marketing Strategies in the Digital Era

Contemporary Geographies of Leisure, Tourism and Mobility

Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon. Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience. Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.

Smart Tourism and Destination Marketing

Delivering a personalized customer experience is critical for modern marketers, with AI tools pivotal to this transformation. By harnessing AI technologies, businesses gain deeper insights into customer behavior, anticipate needs, and tailor interactions. From chatbots that provide instant support to recommendation engines that drive engagement, AI-powered marketing enables brands to connect with consumers in relevant, timely, and meaningful ways. As expectations for personalization rise, integrating AI into marketing strategies may create lasting customer relationships and help organizations stay competitive in a digital world. Enhancing Customer Experience With AI-Powered Marketing explores how AI technologies like machine learning and chatbots transform marketing approaches. It examines the challenges faced while presenting AI solutions and customer experience transformations. This book covers topics such as personalized content, social media, and virtual technology, and is a useful resource for marketers, business owners, computer engineers, academicians, researchers, and scientists.

Enhancing Customer Experience With AI-Powered Marketing

Implement AI strategies to optimise performance and deliver stronger customer experiences in tourism. Technology-Led Tourism is a practical guide for managers, department heads and industry professionals who want to develop credible strategies for applying AI across the travel sector. It bridges the gap between technology and tourism, offering frameworks you can implement to enhance both operational efficiency and guest engagement. Written by Shaon Talukder, this book draws on detailed real-world examples from Expedia, Amadeus, Delta Airlines and Airbnb to show how AI principles are already reshaping travel. With insights from adjacent industries such as finance and media, it highlights proven approaches that tourism professionals can adapt to stay competitive. You'll learn how to: - Apply AI frameworks to optimize operations and decision-making - Develop data foundations that enable scalable, reliable innovation - Implement principles from other industries to strengthen strategy - Build credibility by applying actionable tools to your own context - Translate AI opportunities into measurable career and business impact With clear models, real-world examples, and actionable guidance, Technology-Led Tourism equips mid- to senior-career professionals to implement strategies that not only improve performance but also elevate their role as informed, forward-looking leaders in the industry. Themes include: AI in tourism, travel strategy, data frameworks, operational efficiency, customer experience, innovation adoption

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

Strategic Blueprints for AI-Driven Marketing in the Digital Era

The Role of Female Entrepreneurship in Reducing Poverty

In the rapidly evolving landscape of global sustainability efforts, trust in sustainability reporting emerges as a beacon for those striving to understand the complex world of environmental accountability and corporate sustainability practices. Sustainability assurance is a crucial process by which companies verify their environmental and social impact reports, building trust between corporations, investors, and the public. Sustainability has become a cornerstone for ethical business practices, with assurance acting as a critical bridge between promise and performance. Further research into sustainability reporting may help organizations make informed decisions about their services and practices. Trust in Sustainability Reporting explores the assurance process, from the standards that govern it to the challenges and opportunities it presents. It examines the assurance process and showcases its role in enhancing transparency, accountability, and trust in corporate sustainability efforts. This book covers topics such as mathematical thinking, environmental science, and green business, and is a useful resource for business owners, government officials, computer engineers, data scientists, academicians, and researchers.

Navigating Trust in Sustainability Reporting and Assurance

In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence, this textbook offers a comprehensive roadmap to building strong, credible, and resilient place brands. Moving far beyond logos and slogans, it introduces a practical, policy-driven approach grounded in strategy, governance, and authenticity.
Drawing on over two decades of real-world experience with place branding clients across continents, the authors present a rich mix of theory, frameworks, and case studies—from Stockholm to Tulsa to Australia—making this book an indispensable guide for students and professionals alike. Through the lens of the proven 14 Steps to Nation and Place Branding framework, readers are guided through every stage of building a place brand—from laying the foundations and engaging stakeholders to shaping digital identity and managing reputational risk.
The book delves into essential marketing principles like segmentation, positioning, and integrated communication, while also addressing complex political realities, governance challenges, and the growing role of digital platforms, AI, and user-generated content in shaping perceptions.
Whether you're a university student studying destination branding, placemaking, or event management—or a professional working in tourism, economic development, public diplomacy, or destination marketing—this textbook provides the tools to build impactful brands rooted in place, powered by people, and aligned with long-term national goals. Written with both academic and practitioner audiences in mind, it is an essential resource for undergraduate and graduate courses as well as a must-have guide for instructors and professionals seeking to shape how the world sees—and experiences—their place.

An Applied Approach to Building the Image of Countries, Regions, and Cities

Nation and Place Branding

Policies and Workplace Equality

Bridging the Leadership Gap

Global Perspectives on Cheese Tourism

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