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Strategic Blueprints for AI-Driven
Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Rational Pessimist

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

The MIT Press Essential Knowledge series

What lies underneath digital platforms—their invisible architecture and governance that determine everything visible. Every time you unlock your phone, stream a show, or start your car, you’re entering a world shaped by thousands of engineering decisions you’ll never see. Most platform conversations fixate on their visible canopy—business models, user experience, competitive strategy—the “leaves,” in a sense. Platforms by Amrit Tiwana excavates their roots. The book begins with a simple DNA test that separates authentic from faux platforms, then traces the forces turning tractors, pacemakers, and elevators into platforms. Using the platform trinity, the author explores principles behind why platforms behave so differently, why superior technology doesn’t always win, and why—unlike products that reach a final form—platforms never stop evolving. From there the book explains platforms’ two hidden root systems: The first system, architecture, shows how Lego-like “modular” design, frozen interfaces, and prefab building blocks let thousands of outsiders contribute pieces that snap into colossal systems. The second system, governance, describes where architecture confronts human behavior. Elegant architecture flails with poor governance, so both demand discipline.

Platforms

Mastering Business Analytics

Data Analytics for Strategic Decisions explores how businesses can harness the power of data, technology, and analytics to make strategic decisions that drive growth and innovation. It provides a comprehensive guide to integrating business strategy with data-driven methodologies, offering practical tools and insights for modern organizations.Readers will gain a deep understanding of how to transform data into actionable insights, improving decision-making across marketing, finance, operations, and strategy. The book combines theoretical foundations with real-world applications, including case studies, datasets, and practical exercises. It also addresses emerging topics like AI, predictive analytics, and data governance, ensuring readers are equipped with cutting-edge knowledge and skills.This book is designed for undergraduate and master's students in Business Administration, Business Analytics, and Digital Transformation, as well as professionals seeking to enhance their data-driven decision-making capabilities. It is ideal for courses in Business Analytics, Data Analytics for Business, Business Intelligence, and Digital Transformation.The book includes supplementary materials such as datasets for practical exercises, case studies, and discussion questions, making it suitable for both classroom and online learning environments.

Fundamentals of Business Technology and AI Integration

Data Analytics for Strategic Decisions

This is the updated and expanded edition of the only radical, multidisciplinary, international introduction to intellectual property in its socio-economic contexts. Bringing together voices from law, sociology, economics, political science, and cultural studies from across the Global North and Global South, experts and activists Mat Callahan and Jim Rogers offer a detailed history and analysis of IP before asking critical questions designed to underscore its importance in the broader struggle between capital and the commons. What are the broader implications of IP, whether for agribusiness, pharmaceuticals, education, or entertainment? Is IP law a fundamental pillar of our culture, or has it been used to protect and assert the ownership of, and thus limit, the spread of ideas and creativity? With a chapter structure moving from historical and theoretical foundations to industry-specific conflicts and policy analysis, this book covers the breadth and depth of IP areas, including patents, copyrights, trademarks, and trade secrets, as well as emerging issues such as digital rights and biotechnology. Key features include: - voluminous, up-to-date case studies, both Western and non-Western; - an extensive, jargon-busting list of abbreviations of specialized or technical terms; - a new chapter on copyright and socialism; - revisions and updates accounting for the seismic impacts of artificial intelligence. This is a foundational must-read for all researchers, students, and activists interested in critical analyses of IP laws and policies--not just their legal frameworks, but also their broader social, economic, and political implications.

A Radical Guide to the Past, Present, and Future of the Ownership of Ideas

Rethinking Intellectual Property

This exciting new edition of Strategy and Human Resource Management explores how people strategy shapes organisational survival, performance and competitive advantage. It shows how HR strategy differs across organisations, industries and societies, and why those differences matter, offering a nuanced understanding of HRM in context rather than one-size-fits-all solutions. Written by world-renowned authors, it provides a rigorously analytical, research-led approach that first explains what managers actually do and the reasoning behind their decisions before considering implications for practice. Theory is brought to life through real-world examples, cases and vignettes, making complex ideas accessible and relevant. Alongside core principles of strategic HRM, the book examines the critical features of the environments in which they are applied, delivering a richly grounded, practice-orientated analysis for students and practitioners alike. New to this edition: - Fully updated throughout in terms of citing latest research and application. - New coverage of AI and robotization in the context of HRM an implications for organizational strategy. - New coverage of sustainable HRM. - New coverage of HR analytics. - New coverage of post-pandemic/Covid working and implications for employees and employers. - New and updated case studies. - Strengthening of practical tools and application. - Increased use of figures, table and other illustrations.

Strategy and Human Resource Management

Business Statistics of the United States

Business Statistics of the United States is a comprehensive and practical collection of data from as early as 1913 that reflects the nation's economic performance. It provides several years of annual, quarterly, and monthly data in industrial and demographic detail, including key indicators such as: gross domestic product, personal income, spending, saving, employment, unemployment, the capital stock, and more. Business Statistics of the United States is the best place to find historical perspectives on the U.S. economy. Of equal importance to the data are the introductory highlights, extensive notes, and figures for each chapter that help users to understand the data, use them appropriately, and, if desired, seek additional information from the source agencies. Business Statistics of the United States provides a rich and deep picture of the American economy and contains approximately 3,500 time series. The data are predominantly from federal government sources, including: ·Board of Governors of the Federal Reserve System ·Bureau of Economic Analysis ·Bureau of Labor Statistics ·Census Bureau ·Employment and Training Administration ·Energy Information Administration ·Federal Housing Finance Agency ·Department of the Treasury

Patterns of Economic Change

Business Statistics of the United States 2026

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Crypto crises examines how the cryptocurrency industry has become a powerful force in global capitalism. Far from the promise of decentralisation, it reveals how crypto is deepening social inequality, fuelling environmental destruction, and reshaping political power. Drawing on extensive research and vivid examples, the book traces the rise of a new class of "crypto-capitalists" - from billionaire investors and mining conglomerates to populist politicians - who are embedding digital assets at the heart of finance and governance. It exposes the hidden networks of influence linking crypto to Wall Street, Big Tech, and the Global South, where exploitation is reframed as innovation. Provocative and timely, the book offers a critical account of how cryptocurrency's dream of liberation became one of the defining engines of twenty-first-century capitalism.

How digital currencies accelerate global instability

Crypto crises

Studies in National Governance and Emerging Technologies

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;
 
 Raluca Csernatoni is a Research Fellow at Carnegie Europe, where she works on the nexus between European defence and emerging technologies. She is also Guest Professor at the Centre for Security, Diplomacy and Strategy (CSDS), Vrije Universiteit Brussel, Belgium, and Visiting Faculty in the Department of International Relations, Central European University, Austria.

Artificial Security and the Politics of Hype in the EU

Generative KI verändert die Medienlandschaft mit beispielloser Geschwindigkeit und Reichweite. Dieses Buch untersucht die disruptiven Auswirkungen dieser Technologien auf den Mediensektor. Von der Einführung von Werkzeugen wie ChatGPT bis hin zur Erstellung synthetischer Medien bietet es eine fundierte, wissenschaftliche Analyse darüber, wie generative KI die Erstellung, Verbreitung und Nutzung von Inhalten verändert.
Es vereint eine multidisziplinäre Gruppe von Wissenschaftlerinnen und Wissenschaftlern, die vertiefte Diskussionen über die Herausforderungen und Chancen KI-gestützter Innovationen liefern. Anstatt isolierte Forschungsergebnisse zu präsentieren, zielt dieser Sammelband darauf ab, die verschiedenen Dimensionen der KI-basierten Mediendisruption systematisch zu analysieren und den Leserinnen und Lesern ein umfassendes Verständnis der aktuellen Entwicklungen zu vermitteln.
Dabei werden zentrale Fragen zu den Auswirkungen auf Medienprodukte, Märkte, Fachkräfte und Publikum behandelt und zugleich wichtige Einblicke sowie zukunftsorientierte Perspektiven geboten. Das Buch ist eine unverzichtbare Lektüre für Forschende, Medienpraktikerinnen und -praktiker sowie alle, die sich für die Schnittstelle von Technologie und Medien interessieren.
Indem es die Essenz aktueller technologischer Fortschritte einfängt, eröffnet es zugleich einen visionären Ausblick auf zukünftige Entwicklungen und stattet Wissenschaft und Praxis mit dem nötigen Wissen aus, um den fortlaufenden digitalen Wandel zu gestalten. Durch die Zusammenführung interdisziplinärer Perspektiven versteht sich dieser Band als wegweisender Leitfaden für alle, die sich an der Schnittstelle von Medienwissenschaft, Technologie und digitaler Innovation bewegen, und fördert einen fundierten Dialog über die Gestaltung der sich wandelnden, KI-getriebenen Medienlandschaft.

Innovation, Transformation und Zukunft der Medien im KI- Zeitalter

Handbuch der KI-basierten Mediendisruption

The Art Law Library

This open access book investigates the role played by copyright on the digitisation of cultural heritage from three angles: the theoretical differences between cultural property law and copyright; a comparative analysis of the EU, UK, and US; and analysis of current practices and concerns, based on empirical research. As heritage digitisation projects become increasingly common for purposes such as preservation and access, the impact of copyright is also becoming more problematic. In order to provide a full and current picture of the copyright problem, the book first introduces the reader to the debates on the scope and ownership of cultural heritage and provides an overview of the copyright implications of the digitisation process and newer uses, including 2D and 3D scanning; virtual and augmented reality; text and data mining; and artificial intelligence. The author then divides the main critical analysis into three parts, referred to as the 'clashes with copyright'. The first, clash in theory, lies between cultural property law and copyright justification theories. The second clash is in the different legal approaches to digitising in-copyright, public domain, orphan, out-of-commerce and unpublished works in the chosen jurisdictions, focusing on the relevant rights and defences. The third clash is in the interests of stakeholders, based on public reactions to existing projects and cases, supported by interviews with heritage professionals engaging in digitisation. By placing itself in this particular intersection of law, heritage, and technology, the book will be of interest to both intellectual property academics and cultural heritage professionals. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Clashes with Copyright Law

Digitising Cultural Heritage

Strategic Blueprints for AI-Driven Marketing in the Digital Era

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