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Strategic Blueprints for AI-Driven
Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

A Comprehensive Introduction

Financial Technology

In Digitizing the Supply Chain, Nick Seiersen explores the transformative potential of information technologies in modern supply chain management. This book examines the foundational technologies, tools, and challenges of the digital transformation of supply chains, offering insights into future trends and opportunities.

The author reviews key technologies such as AI, IoT, blockchain, and Big Data, illustrating their application through real-world case studies. Readers will gain a practical understanding of how to leverage these technologies to optimize logistics, enhance cybersecurity, and manage risk.

This book serves as an essential resource for executives and professionals seeking to navigate the complexities of deploying new technologies to build resilient, future-proof supply chains.

How AI and 8 Technology Building Blocks Can Supercharge Your Supply Chain

Digitizing the Supply Chain

Legal Regulation of AI and Sex Discrimination in Employment

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

How optimizing your supply chain can save you millions

The Leaky Pipe

Technology, Truth, and Forensic Integrity

The Deepfake Dilemma

The Art Law Library

This open access book investigates the role played by copyright on the digitisation of cultural heritage from three angles: the theoretical differences between cultural property law and copyright; a comparative analysis of the EU, UK, and US; and analysis of current practices and concerns, based on empirical research. As heritage digitisation projects become increasingly common for purposes such as preservation and access, the impact of copyright is also becoming more problematic. In order to provide a full and current picture of the copyright problem, the book first introduces the reader to the debates on the scope and ownership of cultural heritage and provides an overview of the copyright implications of the digitisation process and newer uses, including 2D and 3D scanning; virtual and augmented reality; text and data mining; and artificial intelligence. The author then divides the main critical analysis into three parts, referred to as the 'clashes with copyright'. The first, clash in theory, lies between cultural property law and copyright justification theories. The second clash is in the different legal approaches to digitising in-copyright, public domain, orphan, out-of-commerce and unpublished works in the chosen jurisdictions, focusing on the relevant rights and defences. The third clash is in the interests of stakeholders, based on public reactions to existing projects and cases, supported by interviews with heritage professionals engaging in digitisation. By placing itself in this particular intersection of law, heritage, and technology, the book will be of interest to both intellectual property academics and cultural heritage professionals. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Clashes with Copyright Law

Digitising Cultural Heritage

Zum Werk
Mittels Smart Contracts können sich Verträge selbst ausführen und teilweise autonom agieren. Die Vertragsparteien werden dadurch in die Lage versetzt, die Erfüllung und Durchsetzung von Verpflichtungen durch Code zu automatisieren und damit eine bessere Einhaltung der Verträge zu gewährleisten.
Praktische Anwendungsfälle von Smart Contracts gibt es u.a. bereits in der Versicherungs- sowie Finanzdienstleistungsbranche. Dieses Handbuch enthält fundierte Beiträge aus der Informatik und der Wirtschaft mit Praxisbeispielen. Der Schwerpunkt liegt jedoch auf der rechtlichen Bewertung.

Vorteile auf einen Blickhoch technisiertes Thema für Juristinnen und Juristen verständlich aufbereitetPraxisbeispieleverstärkte Berücksichtigung von dezentralisierten FinanzdienstleistungenZur Neuauflage
Die Neuauflage berücksichtigt verstärkt das immer wichtiger werdende Thema der dezentralisierten Finanzdienstleistungen (Decentralized Finance, DeFi) und geht auch auf Nonfungible Token (NFT), Lending, Decentralized Exchange (DEX) und Yield ein. Einbezogen wird dabei auch die Verordnung über Märkte für Kryptowerte (MiCA-VO).

Zielgruppe
Für Rechtsanwaltschaft, Richterschaft und Rechtsabteilungen in Unternehmen.

NFT, Lending, DEX, Yield

Rechtshandbuch Smart Contracts und Decentralized Finance

Master's Thesis from the year 2025 in the subject Leadership and Human Resources - Recruiting, grade: 1,2, University of Applied Sciences Dortmund, language: English, abstract: This master's thesis explores the role of artificial intelligence (AI) in modern recruitment processes with a particular focus on applicants' trust. As digitalization and AI increasingly transform the world of work, organizations are adopting AI-supported recruiting tools to enhance efficiency, standardization, and data-driven decision-making. At the same time, the use of AI in personnel selection raises important questions regarding transparency, fairness, and acceptance from the applicants' perspective.

The objective of this thesis is to examine how applicants perceive AI-assisted recruitment processes and which aspects are relevant for the development of trust in this context. To address this research objective, a qualitative research design was chosen. Semi-structured interviews were conducted with participants who had either experienced AI-supported recruitment processes or reflected on their expectations toward such processes.

The empirical data were analyzed using qualitative content analysis following Kuckartz' approach. This method allows for a systematic examination of subjective perceptions, attitudes, and evaluations, while combining theory-driven and data-driven coding. The analysis focuses on applicants' experiences with different forms of AI usage in recruitment, their expectations toward human and technological decision-making, and their assessment of AI-supported processes within the broader candidate journey.

By linking theoretical concepts of trust in technology with empirical insights from applicants, this thesis contributes to the growing body of literature on AI in recruiting. In addition, it provides a structured foundation for further academic research and offers valuable insights for organizations seeking to better understand applicant perspectives on AI-supported recruitment processes.

Artificial intelligence in the recruitment process. How can companies gain applicants' trust?

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, "AI fatigue," and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and business models.Combining academic rigor with hands-on frameworks, global strategy expert René Bohnsack introduces four AI Stacks that every leader needs: the Skill Stack, the Transformation Stack, the Strategy Stack, and the Governance &amp; Control Stack. Together, they help executives move step by step from isolated experimentation to full integration of AI into organizations. The playbook is practical and tested:<ul> <li>The Skill Stack teaches prompting, responsible use, tools use, co-intelligence, and AI mastery.</li> <li>The Transformation Stack provides tools and tactics to move from experimentation with AI to acceleration of use cases and full integration.</li> <li>The Strategy Stack adapts the Play-to-Win model for the AI era, guiding leaders through aspiration, opportunity mapping, building AI moats, designing an AI business model, and creating a roadmap including data readiness.</li> <li>The Governance &amp; Control Stack ensures governance across five dimensions - operational, ethical, legal, environmental, and strategic - and measures progress through the AI Balanced Scorecard.</li> </ul>This book provides the tools, language, and confidence for leaders to act decisively. Readers will not only understand AI's strategic implications but will gain a practical playbook to lead transformation. AI Strategy Playbook: From Zero to 100 is the essential guide for leaders determined to move past hype, avoid paralysis, and create lasting advantage in the age of AI.

From Zero to 100

The AI Strategy Playbook

Bitcoin, Ethereum, Uniswap or Tether are not just digitals currencies. Bitcoin is pure law. Since the emergence of the blockchain, it is possible to regulate ourselves in a decentralized, private way, with a law that is digital, self-regulating and self-executing. 

 Likewise, states, elites and official organizations repeat over and over again the same message from various platforms: Bitcoin is unregulated, it is only good for dirty business, it is merely speculative, etc. While we listen to these slogans, the price of Bitcoin continues to rise, unstoppable.
 
 We are witnessing the birth of a new law: internet law. Every era has its own legal system. Property law arose out of the settlement of agricultural societies. Commercial law was born in the Middle Ages. Corporate law flourished in the 17th century, thanks to the maritime mercantile business. Labour law appeared among the assembly lines of the factories of the Industrial Revolution. Digital laws, such as Bitcoin, are those of internet jurisdiction.
 
 Internet technology allows us to be sovereign, to issue digital laws in a decentralized way, and to organize ourselves through new institutions. It is our responsibility to seek social and legal solutions in line with the internet revolution. This is the message that Bitcoin gives us: let's not leave in the hands of distrustful third parties what we can solve from the community itself. Money and law, in the end, belong to society - to the community - and not to states.

Why Cryptocurrencies are Digital Laws of the Internet Jurisdiction and Why States Must Adapt

Bitcoin Digital Law

Strategic Blueprints for AI-Driven Marketing in the Digital Era

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