Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Strategic Blueprints for AI-Driven
Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Real-World Solutions for Reshaping Healthcare Through Artificial Intelligence and Beyond

Strategies for Artificial Intelligence in Healthcare

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, "AI fatigue," and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and business models.Combining academic rigor with hands-on frameworks, global strategy expert René Bohnsack introduces four AI Stacks that every leader needs: the Skill Stack, the Transformation Stack, the Strategy Stack, and the Governance &amp; Control Stack. Together, they help executives move step by step from isolated experimentation to full integration of AI into organizations. The playbook is practical and tested:<ul> <li>The Skill Stack teaches prompting, responsible use, tools use, co-intelligence, and AI mastery.</li> <li>The Transformation Stack provides tools and tactics to move from experimentation with AI to acceleration of use cases and full integration.</li> <li>The Strategy Stack adapts the Play-to-Win model for the AI era, guiding leaders through aspiration, opportunity mapping, building AI moats, designing an AI business model, and creating a roadmap including data readiness.</li> <li>The Governance &amp; Control Stack ensures governance across five dimensions - operational, ethical, legal, environmental, and strategic - and measures progress through the AI Balanced Scorecard.</li> </ul>This book provides the tools, language, and confidence for leaders to act decisively. Readers will not only understand AI's strategic implications but will gain a practical playbook to lead transformation. AI Strategy Playbook: From Zero to 100 is the essential guide for leaders determined to move past hype, avoid paralysis, and create lasting advantage in the age of AI.

From Zero to 100

The AI Strategy Playbook

Gen AI is changing the way you work. So why is your team stuck in neutral?The adoption of generative AI is now widespread, yet it is still typically used on an individual basis: one person, one screen, one task. Meanwhile, the most important work in organizations happens in teams. The transformative potential of enhancing teamwork with gen AI is too big to ignore; fortunately, you can make AI-enabled collaboration real right now and see immediate results.The HBR Guide to Generative AI for Teams is packed with practical tips, prompts, and case studies to elevate team-based work. Whether you're a team leader, manage AI transformation initiatives, or facilitate group work of any kind, you'll learn how to: <ul><li>Bring gen AI into any meeting, workshop, or session</li><li>Run better brainstorms, business reviews, and retrospectives</li><li>Leverage gen AI as a team member, not just a notetaker</li><li>Use your team's collective judgment to avoid pitfalls</li><li>Reach team outcomes that were impossible before gen AI</li><li>Establish a new "humans+AI" way of working in teams</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to Generative AI for Teams

This book is the first investigation of the relationship between EU digital sovereignty and sustainability strategies. It maps the ambitions and limitations of EU digital strategic autonomy and explores the structural challenges underlying its relationship with its green transition objectives in the context of the ongoing wars in neighbouring European countries and the consequent tensions in the EU energy sector. The EU is racing to achieve technological independence from third countries and foreign multinational companies to protect its digital sovereignty and preserve its fundamental rights. In the EU, digitalisation and the green transformation are seen as twin transitions. Yet, EU digital sovereignty strategies have a significant environmental cost. Reaching a status of strategic autonomy of the EU at the level of digital infrastructures, products, services and data implies higher energy consumption and exploitation of natural resources. Moreover, the geopolitical tensions following the Russian invasion of Ukraine have provoked an unprecedented energy crisis, which is affecting EU economies and impacting objectives of the twin transitions. The book offers an interdisciplinary analysis of the major EU regulatory and policy instruments in this field, providing an invaluable guide for academics, practitioners, and policymakers navigating the complex issues of preserving digital sovereignty and addressing climate change in times of war and energy crisis.

EU Challenges in Times of War and Energy Crisis

Digital Sovereignty and the Green Transition

Der Online-Handel steht vor einer Revolution: E-Commerce wird zum KI-Commerce. Dieses Buch zeigt, wie KI den Handel neu definiert – von innovativen Shoppingoberflächen und -zugängen sowie personalisierten Einkaufserlebnissen über intelligente Plattformlösungen bis hin zu automatisierten Prozessen in Marketing und Supply Chain. Es beleuchtet die Plattformökonomie als Gewinner der digitalen Transformation und aktuelle Entwicklungen wie Agentic Commerce, KI-basierte Shoppingoberflächen. Praxisbeispiele aus Unternehmen wie u.a. Shein, Temu und TikTok Shop veranschaulichen neue KI-basierte Geschäftsmodelle und Technologien. Mit einem klaren Fokus auf die Verbindung von Theorie und Praxis bietet das Buch Strategien, Werkzeuge und Handlungsempfehlungen für Fach- und Führungskräfte, die den Wandel aktiv gestalten wollen. Denn KI ist kein Zusatz mehr, sondern der Kern des Erfolgs im digitalen Handel.

Der Online-Handel steht vor einer Revolution: E-Commerce wird zum KI-Commerce. Dieses Buch zeigt, wie KI den Handel neu definiert – von innovativen Shoppingoberflächen und -zugängen sowie personalisierten Einkaufserlebnissen über intelligente Plattformlösungen bis hin zu automatisierten Prozessen in Marketing und Supply Chain. Es beleuchtet die Plattformökonomie als Gewinner der digitalen Transformation und aktuelle Entwicklungen wie Agentic Commerce, KI-basierte Shoppingoberflächen. Praxisbeispiele aus Unternehmen wie u.a. Shein, Temu und TikTok Shop veranschaulichen neue KI-basierte Geschäftsmodelle und Technologien. Mit einem klaren Fokus auf die Verbindung von Theorie und Praxis bietet das Buch Strategien, Werkzeuge und Handlungsempfehlungen für Fach- und Führungskräfte, die den Wandel aktiv gestalten wollen. Denn KI ist kein Zusatz mehr, sondern der Kern des Erfolgs im digitalen Handel.

Intelligenter E-Commerce und KI-basierte Plattformlösungen im Online-Handel

Der neue KI-Commerce

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Technology, Truth, and Forensic Integrity

The Deepfake Dilemma

AI Economics: Growth, Organization, and Society in the Age of Intelligence is a comprehensive exploration of how artificial intelligence is not merely a technological tool but a civilization-level paradigm shift that rebuilds business and growth paradigms from the ground up.The central thesis of the book is the collapse of intelligence costs. The author argues that human history has seen three decisive cost leaps: the collapse of physical costs via the steam engine, the collapse of information costs via the internet, and now the collapse of intelligence costs via AI.

Growth, Organization, and Society in the Age of Intelligence

Artificial Intelligence Economics

Accelerating Innovation in the Age of Artificial Intelligence

SuperCreativity

New Information Communication Technologies in the Digital Era

Unlock competitive advantage every single day.HBR Daily Strategist provides 365 days' worth of insights and advice, helping you to regularly think about and improve your strategic decision-making. Every page offers something new, whether it's a description of an essential strategic concept, a quote to inspire your thinking, or a proven framework to apply. And each day presents you with an opportunity to take on topics such as building your company's distinct competencies, defining your vision and purpose, and ensuring successful alignment and execution across your organization.Elevate your leadership with wisdom drawn from the best of Harvard Business Review.

365 Insights for Exceptional Leadership

HBR Daily Strategist

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Weitere Titel zum Thema