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Strategic Blueprints for AI-Driven
Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Emerging Trends in Science, Innovation and Business

"Federated Learning Applications in Healthcare: Empowering Wellness" is an ambitious and timely endeavor aimed at providing a comprehensive exploration of the intersection between federated learning and healthcare.Federated learning, a decentralized machine learning approach that enables model training across multiple devices or institutions without centralized data sharing, holds immense promise for revolutionizing healthcare by facilitating collaboration, preserving patient privacy, and improving healthcare outcomes. This book aims to unravel the complexities of federated learning and demonstrate its transformative potential in various healthcare applications. Through a combination of theoretical insights, practical guidelines, case studies, and real-world examples, the book aims to empower readers to harness the potential of federated learning to address pressing healthcare challenges effectively.Whether readers are healthcare professionals seeking to leverage data-driven approaches to improve patient care, researchers exploring innovative solutions at the intersection of machine learning and healthcare, policymakers grappling with regulatory and ethical considerations, or technologists developing cutting-edge healthcare solutions, this book serves as a valuable resource for understanding, implementing, and advancing federated learning in healthcare.

Empowering Wellness

Federated Learning Applications in Healthcare

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

This exciting new edition of Strategy and Human Resource Management explores how people strategy shapes organisational survival, performance and competitive advantage. It shows how HR strategy differs across organisations, industries and societies, and why those differences matter, offering a nuanced understanding of HRM in context rather than one-size-fits-all solutions. Written by world-renowned authors, it provides a rigorously analytical, research-led approach that first explains what managers actually do and the reasoning behind their decisions before considering implications for practice. Theory is brought to life through real-world examples, cases and vignettes, making complex ideas accessible and relevant. Alongside core principles of strategic HRM, the book examines the critical features of the environments in which they are applied, delivering a richly grounded, practice-orientated analysis for students and practitioners alike. New to this edition: - Fully updated throughout in terms of citing latest research and application. - New coverage of AI and robotization in the context of HRM an implications for organizational strategy. - New coverage of sustainable HRM. - New coverage of HR analytics. - New coverage of post-pandemic/Covid working and implications for employees and employers. - New and updated case studies. - Strengthening of practical tools and application. - Increased use of figures, table and other illustrations.

Strategy and Human Resource Management

<div><div>Das erste Lexikon im Fintech-Bereich stellt mit über 800 Stichworten einschlägiges Know-how zur "Financial Technology" bereit und hilft damit bei der Klärung aktueller Begrifflichkeiten. Dem interdisziplinären Charakter der Fintech-Entwicklung zufolge sind die Begriffe an der Schnittstelle von (Wirtschafts-)Informatik, Finanzwissenschaft und Innovationsmanagement verortet. Die Fintech-Terminologie richtet sich dabei mit ihren konzise beschriebenen und mit anschaulichen Grafiken ergänzten Inhalten gleichermaßen an Studierende sowie Interessierte aus Wissenschaft und Praxis.</div><div> </div><div>Die Autoren</div><div>Prof. Dr. Rainer Alt ist Professor für Wirtschaftsinformatik an der Universität Leipzig und Autor zahlreicher Publikationen im Fintech-Bereich.&nbsp;</div><div>Dr. Stefan Huch ist Senior Director bei Capgemini Invent und vertritt die Professur Digitalisierung von Unternehmensprozessen an der Hochschule Merseburg.</div><div> </div><div>Würdigungen</div><div>"Aus meiner Sicht als Führungskraft einer global agierenden Bank ist das Fintech-Lexikon ein sehr gelungenes Nachschlagewerk, das alle relevanten Begrifflichkeiten in einer sehr verständlichen Art strukturiert darstellt und erläutert- eine gute Stütze, um in der Praxis die relevanten Begrifflichkeiten der Fintech-Szene im Überblick zu haben." Achim Lebeau, COO, DB Privat- und Firmenkunden AG</div><div>"Selbst gründen bedeutet in vielen Bereichen ins kalte Wasser geworfen zu werden. Man muss in kürzester Zeit zum Allround-Experten werden: im Sales, im Marketing, im Finance oder im Fundraising. Hier eine strukturierte Übersicht aller Begrifflichkeiten der Startup-Welt an der Hand zu haben, ist eine enorme Hilfe." Jenny Saft, Geschäftsführung und Co-Founderin, Oviavo GmbH</div><div>"Dieses Fintech-Lexikon bietet einen hervorragenden Orientierungsrahmen, indem es alle relevanten Begrifflichkeiten im Kontext der digitalisierten Finanzwelt aufgreift. Diese sind konsequent strukturiert und inverständlichen Worten definiert. Ein wertvoller Beitrag für die Praxis." Thomas Zerndt, CEO, Business Engineering Institute St. Gallen AG</div>
</div>

Dieses Buch hilft dem Leser im Umfeld der Digitalisierung bei der Begriffsklärung und stellt einschlägiges Know-how zur Verfügung.&nbsp;Was bedeutet 42? Was ist eine Subchain? Was ist der Unterschied zwischen Robotics und Artificial Intelligence? Der Schwerpunkt liegt dabei auf den Entwicklungen, die seit 2010 mit der Digitalisierung unter dem Namen "Financial Technology" eine zunehmende Verbreitung erlebt haben. Die Begrifflichkeiten umfassen grundlegende Begriffe, die Eingang in die allgemeine Sprache gefunden haben, wie etwa Artificial Intelligence oder Blockchain, aber auch fachspezifische Termini, die für das Verständnis der einzelnen Technologien notwendig sind (zum Beispiel 42, Nonce). Die Fintech-Terminologie bietet dem Leser einen konzisen und gleichzeitig anschaulich dargestellten alphabetisch geordneten Überblick mit den darin enthaltenen praxisorientierten Antworten.

Begriffe für die digitalisierte Finanzwelt

Fintech-Lexikon

From the author of&nbsp;A People's Guide to Capitalism, a clear-eyed look at the world of cryptocurrencies, cutting through the glitz and the scams to reveal how crypto mirrors and exacerbates the crises of capitalism 
 
Cryptocurrencies have gone from being fringe investments relevant only to hardcore adherents to a multi-trillion industry with a direct line to Donald Trump's White House. The promises of crypto are wide-ranging, preying on a basic reality: people are alienated by an economic system that has excluded them and wonder if cryptocurrencies can offer a more transparent and inclusive alternative. 
 
Enter&nbsp;Crypto-Capitalism, Hadas Thier's deft, accessible examination of the rise and fall and rise again of crypto. Drawing on years of reporting on the industry, its insiders, and the ordinary people impacted by its wild peaks and busts, Thier explains how cryptocurrencies work, elucidates the context and implications of their rise, and debunks the utopian mythology that animates their boosters. 
 
By showing that systemic exploitation and domination are inherent in a crisis-ridden capitalist economy and are matters of class power, not technology, Thier convincingly cuts through the froth and the lies of financial dystopia. Along the way, she exposes the dangerous consequences of crypto's rise and offers alternative avenues for imagining what economic democracy could actually be.

The New Financial Dystopia

Crypto-Capitalism

Hart Studies in Commercial and Financial Law

This book provides a commentary on the Markets in Crypto-Assets Regulation (MiCAR), a game-changing EU regulation for crypto-assets and crypto-asset services. Directly applicable in all EU Member States, MiCAR serves as a benchmark for future regulation in other jurisdictions, influencing rulemaking and crypto industry around the world. In this book, leading experts in the fields of financial law, regulation and technology examine the goals, rules and operation of MiCAR. The book explores its provisions in the broader context of current market practices, technological developments, existing financial law instruments (eg MiFID II, Prospectus Regulation, Crowdfunding Regulation and Market Abuse Regulation), court cases (eg the bankruptcies of FTX and Celsius), regulatory initiatives in the USA and the UK, as well as soft law instruments. The book is designed for anyone dealing with crypto-assets or considering entering the crypto space. This includes representatives from legal and business communities, both incumbent (banks, investment firms, investment funds) and new market players (crypto exchanges, wallet service providers, issuers of stablecoins), supervisory authorities, students and academics. The reader will gain a deep understanding of the scope and structure of MiCAR, key terms used in it, its rationale, and the main rules for issuers of crypto-assets, crypto-asset service providers and crypto-asset services.

Law and Technology

Markets in Crypto-Assets Regulation

Research in Creative Writing

Writing Human in the Age of AI

Studies in National Governance and Emerging Technologies

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;
 
 Raluca Csernatoni is a Research Fellow at Carnegie Europe, where she works on the nexus between European defence and emerging technologies. She is also Guest Professor at the Centre for Security, Diplomacy and Strategy (CSDS), Vrije Universiteit Brussel, Belgium, and Visiting Faculty in the Department of International Relations, Central European University, Austria.

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;

Artificial Security and the Politics of Hype in the EU

This is the updated and expanded edition of the only radical, multidisciplinary, international introduction to intellectual property in its socio-economic contexts. Bringing together voices from law, sociology, economics, political science, and cultural studies from across the Global North and Global South, experts and activists Mat Callahan and Jim Rogers offer a detailed history and analysis of IP before asking critical questions designed to underscore its importance in the broader struggle between capital and the commons. What are the broader implications of IP, whether for agribusiness, pharmaceuticals, education, or entertainment? Is IP law a fundamental pillar of our culture, or has it been used to protect and assert the ownership of, and thus limit, the spread of ideas and creativity? With a chapter structure moving from historical and theoretical foundations to industry-specific conflicts and policy analysis, this book covers the breadth and depth of IP areas, including patents, copyrights, trademarks, and trade secrets, as well as emerging issues such as digital rights and biotechnology. Key features include: - voluminous, up-to-date case studies, both Western and non-Western; - an extensive, jargon-busting list of abbreviations of specialized or technical terms; - a new chapter on copyright and socialism; - revisions and updates accounting for the seismic impacts of artificial intelligence. This is a foundational must-read for all researchers, students, and activists interested in critical analyses of IP laws and policies--not just their legal frameworks, but also their broader social, economic, and political implications.

A Radical Guide to the Past, Present, and Future of the Ownership of Ideas

Rethinking Intellectual Property

Business Statistics of the United States

Business Statistics of the United States is a comprehensive and practical collection of data from as early as 1913 that reflects the nation's economic performance. It provides several years of annual, quarterly, and monthly data in industrial and demographic detail, including key indicators such as: gross domestic product, personal income, spending, saving, employment, unemployment, the capital stock, and more. Business Statistics of the United States is the best place to find historical perspectives on the U.S. economy. Of equal importance to the data are the introductory highlights, extensive notes, and figures for each chapter that help users to understand the data, use them appropriately, and, if desired, seek additional information from the source agencies. Business Statistics of the United States provides a rich and deep picture of the American economy and contains approximately 3,500 time series. The data are predominantly from federal government sources, including: ·Board of Governors of the Federal Reserve System ·Bureau of Economic Analysis ·Bureau of Labor Statistics ·Census Bureau ·Employment and Training Administration ·Energy Information Administration ·Federal Housing Finance Agency ·Department of the Treasury

Patterns of Economic Change

Business Statistics of the United States 2026

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

Strategic Blueprints for AI-Driven Marketing in the Digital Era

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