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Strategic Blueprints for AI-Driven
Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Artificial Intelligence and the Rule of Law

This book offers a timely examination of AI regulation in the era of Industry 5.0, where innovation must be balanced with human well-being, sustainability, and responsible governance. It explores how artificial intelligence is transforming healthcare, environmental stewardship, corporate governance, digital commerce, and emerging technologies while creating new regulatory, ethical, and societal challenges. As AI increasingly influences critical decisions across healthcare systems, innovation ecosystems, educational institutions, and business environments, policymakers and practitioners face growing questions regarding accountability, transparency, safety, trust, privacy, and human rights. Addressing these concerns, this edited volume brings together leading scholars and experts to examine the evolving legal, ethical, and governance frameworks needed to support responsible AI adoption.The chapters cover a diverse range of contemporary topics, including AI-enabled drug discovery, healthcare decision-making, medical liability, patient rights, sustainability governance, climate and environmental regulation, AI in education, intellectual property and innovation, corporate governance, e-commerce regulation, cybersecurity, regulatory sandboxes, and explainable AI in high-risk sectors. Together, these contributions provide interdisciplinary perspectives on how AI can be developed and governed in ways that foster innovation while protecting societal interests.A central theme of the book is the Industry 5.0 vision of human-centric technological progress. The contributors highlight how effective regulation can promote trustworthy AI systems that support sustainable development, strengthen innovation, encourage responsible technological deployment, and create long-term value for society. By bridging law, policy, governance, healthcare, sustainability and technology studies, this volume offers valuable insights into the opportunities and challenges of AI-driven transformation. It provides a forward-looking resource for understanding how regulatory frameworks can enable innovation while ensuring that technological advancement remains ethical, inclusive, and sustainable.This book is intended for researchers, academics, policymakers, regulators, healthcare professionals, technology practitioners, industry leaders, graduate students, and readers interested in artificial intelligence, Industry 5.0, sustainability, healthcare innovation and emerging technologies.

Healthcare, Sustainability, Innovation and Emerging Technologies

AI Regulation in Industry 5.0

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Hart Studies in Commercial and Financial Law

This book provides a commentary on the Markets in Crypto-Assets Regulation (MiCAR), a game-changing EU regulation for crypto-assets and crypto-asset services. Directly applicable in all EU Member States, MiCAR serves as a benchmark for future regulation in other jurisdictions, influencing rulemaking and crypto industry around the world. In this book, leading experts in the fields of financial law, regulation and technology examine the goals, rules and operation of MiCAR. The book explores its provisions in the broader context of current market practices, technological developments, existing financial law instruments (eg MiFID II, Prospectus Regulation, Crowdfunding Regulation and Market Abuse Regulation), court cases (eg the bankruptcies of FTX and Celsius), regulatory initiatives in the USA and the UK, as well as soft law instruments. The book is designed for anyone dealing with crypto-assets or considering entering the crypto space. This includes representatives from legal and business communities, both incumbent (banks, investment firms, investment funds) and new market players (crypto exchanges, wallet service providers, issuers of stablecoins), supervisory authorities, students and academics. The reader will gain a deep understanding of the scope and structure of MiCAR, key terms used in it, its rationale, and the main rules for issuers of crypto-assets, crypto-asset service providers and crypto-asset services.

Law and Technology

Markets in Crypto-Assets Regulation

AI and quantum computing are two disruptive forces about to push financial services and the banking industry over the edge, demanding an unprecedented transformation. They are not fleeting trends but fundamental disruptors that will reshape the core of banking and finance. Authored by a senior Swiss banking technology executive, this practical guide helps board members and senior leaders turn disruption into a disciplined strategic agenda. It offers a rare insider perspective and a roadmap for navigating these seismic shifts. Bridging the gap between technological innovation and practical application, this book equips leaders with the tools to address the challenges and opportunities posed by AI and quantum computing. It features a thorough review of the latest business opportunities and threats associated with these technologies, alongside foresight-based strategic decision frameworks to guide prioritisation. Real-world case studies and an online companion with 125 AI use cases tailored for banks provide actionable insights. It also introduces an original AI Adoption Maturity Model and a Hybrid Enterprise Reference Architecture to ensure safe integration of internal systems with external frontier models. Finally, it provides two detailed multi-year roadmaps, offering a clear path to harness AI's potential and to prepare for a post-quantum future through crypto agility.Rather than offering abstract predictions or generic solutions, this book presents financial-services leaders with the frameworks, choices, and implementation path they need to act with confidence at a moment when waiting is no longer an option.

Evolutions at the Bleeding Edge

How AI and Quantum Computing Will Make or Break the Bank

Contributions to Economics

Artificial intelligence is not just transforming the economy; it is fundamentally redefining the core principles of economic theory.
From the Phillips Curve to portfolio optimization, and from the Laffer Curve to Lewis’s dual-sector model, the core frameworks that have shaped economics for over a century are now evolving through intelligent machines, algorithms, and data-driven decision-making. In this work, Tshilidzi Marwala reanalyzes 18 fundamental principles of economic thought, such as demand and supply, rational choice, information asymmetry, mechanism design, agency theory, comparative advantage, growth, governance, and market efficiency, from an AI perspective.
Drawing on economics, artificial intelligence, finance, public policy, and global governance, the book explains how AI is changing productivity, labor markets, inflation, competition, taxation, and the relationships between states, companies, and citizens. It shows that traditional ideas based on scarcity, human labor, limited rationality, and static institutions are gradually being replaced by a modern economic framework driven by intelligent capital, algorithmic coordination, and autonomous systems. The outcome is a comprehensive and timely framework for understanding the political economy of the AI era, detailed in analysis, globally oriented, and essential for policymakers, scholars, business leaders, and anyone seeking to understand how intelligence is becoming the primary driver of economic transformation.

Artificial intelligence is not just transforming the economy; it is fundamentally redefining the core principles of economic theory.From the Phillips Curve to portfolio optimization, and from the Laffer Curve to Lewis’s dual-sector model, the core frameworks that have shaped economics for over a century are now evolving through intelligent machines, algorithms, and data-driven decision-making. In this work, Tshilidzi Marwala reanalyzes 18 fundamental principles of economic thought, such as demand and supply, rational choice, information asymmetry, mechanism design, agency theory, comparative advantage, growth, governance, and market efficiency, from an AI perspective.
 Drawing on economics, artificial intelligence, finance, public policy, and global governance, the book explains how AI is changing productivity, labor markets, inflation, competition, taxation, and the relationships between states, companies, and citizens. It shows that traditional ideas based on scarcity, human labor, limited rationality, and static institutions are gradually being replaced by a modern economic framework driven by intelligent capital, algorithmic coordination, and autonomous systems.
 
 The outcome is a comprehensive and timely framework for understanding the political economy of the AI era, detailed in analysis, globally oriented, and essential for policymakers, scholars, business leaders, and anyone seeking to understand how intelligence is becoming the primary driver of economic transformation.

How AI Rewrites Theory, Markets, and Policy

Intelligent Economies

Energy Transition and Digital Transformation in the Arab Region: Shaping an Inclusive, Green Transformation in the Digital Age addresses one of the most pressing challenges of our time: how Arab economies can simultaneously accelerate the energy transition, embrace digital transformation, and ensure affordability and inclusion. Historically reliant on hydrocarbons, the region now faces structural vulnerabilities, climate risks, and social inequalities. This reference provides a coherent framework to support policymakers, researchers, and practitioners in navigating these interconnected imperatives. The volume is structured into four sections. The first establishes foundations of energy transition and digital transformation, including affordability, policy landscapes, and SDG alignment. The second examines technological innovation, with chapters on artificial intelligence, smart grids, cybersecurity, digital twins, and circular economy models. The third section explores economic diversification and social impacts, covering labor markets, green jobs, gender and youth inclusion, and climate resilience. The final section addresses strategies, investments, and governance, including financing models, institutional reform, and regional cooperation, culminating in a roadmap for an inclusive and digitally enabled energy future. Energy Transition and Digital Transformation in the Arab Region benefits its audience by combining interdisciplinary insights with region-specific case studies and policy recommendations. It equips policymakers with frameworks for equitable energy reforms, guides practitioners in deploying emerging technologies for efficiency and resilience, and provides academics and students with original research and thematic synthesis. By aligning with the UN Sustainable Development Goals, this book is a strategic tool for advancing sustainable, inclusive, and competitive futures across Arab economies.

Shaping an Inclusive, Green Transformation in the Digital Age

Energy Transition and Digital Transformation in the Arab Region

'Book of the Year' as chosen by The Conversation'Disconcerting . . . a disturbing and important book' NEW SCIENTIST'Smart and wonderfully readable' NEW YORK TIMESThe bad science and sinister ideas behind Silicon Valley's foolish obsession with immortality, AI paradise and limitless growth.Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs.In More Everything Forever, scientist and writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow to reveal why, in reality, there is no good evidence that they will, or should, come to pass. The giants of Silicon Valley claim that their ideas are based on science, but the truth is darker: they come from a jumbled mix of shallow futurism and racist pseudoscience. And behind these fanciful visions of space colonies and digital immortality is a cynical power grab, at the expense of essential work spent on solving real problems like the climate crisis.More Everything Forever exposes the powerful myths that dominate Silicon Valley, challenging us to see how foolish, and dangerous, these visions of the future are.

AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity

More Everything Forever

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Turn enterprise AI into a source of strategic insight, not just productivity gains.The AI Gap by leading AI expert and keynote speaker Richard Foster-Fletcher shows business and technology leaders how to unlock greater value from enterprise AI by changing the structures, processes and culture surrounding it. Organizations invest in AI expecting new intelligence and transformative insights. Yet AI is often introduced through procurement, security, legal and compliance systems designed for standard software, restricting its potential before it can deliver on that promise. This book explains why this gap persists and what organizations must change to close it. You'll learn how to: - Identify organizational barriers limiting the value of AI - Move beyond productivity-focused AI implementation - Create conditions where AI can generate deeper insights - Enable employees to explore, experiment and challenge established thinking &gt;The AI Gap equips leaders to rethink AI implementation, create space for experimentation and turn artificial intelligence into a powerful driver of organizational insight and long-term business value. Themes include: enterprise AI, AI implementation, AI strategy, business transformation, organizational culture, AI innovation

How Business Decisions Expand What AI Can Do

The AI Gap

The book explores how emerging digital technologies can address the interconnected challenges of food security, climate change, and sustainability. It delves into AI-driven predictive models for crop yield estimation, IoT-enabled soil and water monitoring, and renewable energy-powered smart irrigation systems. The book highlights practical applications of big data, precision farming, and cloud platforms to enhance productivity, reduce ecological footprints, and improve resilience to climate change. With global case studies and interdisciplinary insights, it serves as a resource for researchers, students, farmers, agribusiness leaders, and policymakers, offering actionable strategies for transforming agriculture into a climate-resilient and resource-efficient sector.

AI, Technology, and Sustainability

Smart Solutions for a Changing Climate

Das moderne Recht wirft viele grundsätzliche Fragen auf: Ist Recht mit Gerechtigkeit notwendig verbunden? Was ist überhaupt Recht und was Gerechtigkeit? Wie verhalten sich Recht und Moral zueinander? Warum und unter welchen Bedingungen ist Recht verbindlich?
Diesen und zahlreichen anderen Fragen zu Recht, Ethik und ihrer Bedeutung für Staat und Gesellschaft geht Mahlmann in seinem Lehrbuch anhand von vielen Beispielen nach - von der Folter über die neuen Herausforderungen Künstlicher Intelligenz für das Recht bis hin zu Perspektiven einer internationalen Friedensordnung in einer Epoche neuer Kriege. Dabei schlägt er einen Bogen von der Antike bis in die Gegenwart und entwickelt vor diesem historischen Hintergrund Antworten auf zentrale systematische Fragen der Rechtsphilosophie und Rechtstheorie.

Das moderne Recht wirft viele grundsätzliche Fragen auf: Ist Recht mit Gerechtigkeit notwendig verbunden? Was ist überhaupt Recht und was Gerechtigkeit? Wie verhalten sich Recht und Moral zueinander? Warum und unter welchen Bedingungen ist Recht verbindlich?
Diesen und zahlreichen anderen Fragen zu Recht, Ethik und ihrer Bedeutung für Staat und Gesellschaft geht Mahlmann in seinem Lehrbuch anhand von vielen Beispielen nach – von der Folter über die neuen Herausforderungen Künstlicher Intelligenz für das Recht bis hin zu Perspektiven einer internationalen Friedensordnung in einer Epoche neuer Kriege. Dabei schlägt er einen Bogen von der Antike bis in die Gegenwart und entwickelt vor diesem historischen Hintergrund Antworten auf zentrale systematische Fragen der Rechtsphilosophie und Rechtstheorie.

Rechtsphilosophie und Rechtstheorie

Information Technology and Global Governance

AI has moved from science fiction to the core of modern governance. It has become increasingly integrated into city governance, public services, policymaking, and crisis management, leaving public managers to navigate efficiency gains alongside accountability gaps and algorithmic bias.
 AI for Better Government
 —
 Essential Insights for Academics and Practitioners
 addresses this tension by treating AI governance as a living ecosystem. It also takes an innovative, interdisciplinary, and international approach to explore the rapidly evolving role of AI in public policy and management worldwide.
 
 Written from a pracademic perspective, this book brings together global leading academics and practitioners. Drawing on case studies and real-world examples, it equips readers with tools needed to navigate the complexities of AI adoption for better government outcomes. Each chapter ends with “Questions for Reflection” to fuel active learning and organizational readiness audits. Whether you are a student entering public service, a policymaker weighing decisions, or a researcher mapping digital governance, this book meets you wherever you are.
 Wendy D. Chen
 is Associate Professor of Public Administration at Texas Tech University, USA. She serves as chair of the Section of Science and Technology in Government of American Society of Public Administration (ASPA) and on the AI Task Force of the Network of Schools of Public Policy, Affairs, and Administration (NASPAA).&nbsp;

AI has moved from science fiction to the core of modern governance. It has become increasingly integrated into city governance, public services, policymaking, and crisis management, leaving public managers to navigate efficiency gains alongside accountability gaps and algorithmic bias.
 AI for Better Government
 —
 Essential Insights for Academics and Practitioners
 addresses this tension by treating AI governance as a living ecosystem. It also takes an innovative, interdisciplinary, and international approach to explore the rapidly evolving role of AI in public policy and management worldwide.
 
 Written from a pracademic perspective, this book brings together global leading academics and practitioners. Drawing on case studies and real-world examples, it equips readers with tools needed to navigate the complexities of AI adoption for better government outcomes. Each chapter ends with “Questions for Reflection” to fuel active learning and organizational readiness audits. Whether you are a student entering public service, a policymaker weighing decisions, or a researcher mapping digital governance, this book meets you wherever you are.

Essential Insights for Academics and Practitioners

Artificial Intelligence for Better Government

Strategic Blueprints for AI-Driven Marketing in the Digital Era

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