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Burg B: Genuine Influence

Genuine Influence

Mastering the Art of Persuasion

The Shingo Model Series

Designing Systems That Shape Workplace Culture and Performance

Build Excellence

Most people believe success in sales comes from the right pitch, the right script, or the right opportunity. Durale Harper believes it comes from something far simpler and far harder to master: standards, discipline, and real relationships.In Sales Unscripted, Durale Harper shares the lessons that shaped his journey from the field to leading high-performing teams in one of the most competitive industries in the country. Drawing from years of real experience in the beverage and consumer packaged goods business, Harper reveals what truly separates average performers from those who consistently win.Through honest stories, practical insight, and direct challenges, Sales Unscripted shows how relationships open doors that pressure and persuasion never will. Harper explains why discipline, preparation, consistency, and service build the kind of trust that leads to long-term success.This is not a book about shortcuts and quick wins. It is about showing up with purpose, building real relationships, and holding oneself to a higher standard every day.For professionals who want to grow, lead, and win the right way, Sales Unscripted delivers a simple truth: Success is built one relationship, one decision, and one standard at a time.

Dominate Any Market Without Scripts Or Gimmicks

Sales Unscripted

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

"SELL," 8th Edition helps you build the professional selling skills valued in today's marketplace. Updated and streamlined content covers the latest sales concepts, industry practices, and technologies, including the role of artificial intelligence in the selling process. Learn how to build customer relationships through storytelling, customer engagement, customer experience strategies, ethical decision-making, and virtual selling techniques. Real-world case studies, role-play activities, and end-of-chapter case studies help you apply key concepts to real-world sales challenges. Cengage's learning platform, MindTap, supports your learning experience by providing you with instant access to course content, quizzes, homework, study tools, and more.

Sell

Ethics, Sustainability & Stakeholder Management

Business & Society

Understanding the International Environment & Global Business Functions

Introduction to Global Business

Are digital technologies really a silver bullet for development in the Global South?


Digital technologies are supposed to solve the challenges of climate change, projected population growth, land conflicts and food insecurity, especially in rural areas. Yet NGOs, government institutions, and private companies are increasingly adopting a trial-and-error approach as they recognize the limitations of transferring Western science and technologies to the global South.
 
This book presents the ambivalent practices and implications of digital pilot projects which aim to 'develop' both farming communities and locally adapted innovations in East Africa. Inspired by laboratory ethnographies in Science and Technology Studies, it explores the practices of testing and developing digital technologies in rural Tanzania. The multi-sited ethnography, which takes in agricultural fairs, conferences, documents, online courses, tech hubs, project offices, villages and fields, centres on three case studies, namely DAST (a digital land-formalisation tool), STAS (an AI system for agricultural productivity) and iPlus (an e-extension tool). Rather than viewing these technologies simply as welcome tools to promote connectivity, empowerment and increased production - as commonly advanced in development policy - this book foregrounds the (un)intended consequences of the planning, set-up, maintenance and results of digital pilot projects. Against the backdrop of conflicting logics between testing technologies and developing Tanzanian agriculture through them, this book considers their (un)predictable impacts on new actors, the character of development and the trial communities in rural Tanzania.

Piloting Digital Technologies for Agriculture in Tanzania

Experimental Rural Development in the Global South

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: <ul><li>value engines that show the process of how your company creates value</li><li>scorecards that show how well that process is working</li><li>quarterly sprint plans that show how to make that process better</li></ul> Together, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

A Practitioner's Guide to Building Data-Driven Business Cases

Investing in Health

Tactics for Management and Company Building

Scaling People

Quantum Technologies and Intelligent Decision-Making

Retail Strategy 5.0

Turn your passion into a legally sound force for good. You have a cause you feel passionate about, and you are ready to start a nonprofit to pursue your mission. But navigating the maze of legal paperwork and tax regulations can feel overwhelming. Nolo's How to Form a 501(c)(3) Nonprofit delivers the ultimate, step-by-step roadmap to get your organization off the ground legally, safely, and efficiently in its crucial first year. This comprehensive yet concise guide cuts through the legalese to show you exactly how to structure your nonprofit, secure tax-exempt status, and stay compliant. This book guides you through every critical legal and tax step, including how to: <ul> <li>Incorporate your nonprofit by successfully filing articles of incorporation and adopting clear bylaws.</li> <li>Apply for 501(c)(3) status using IRS Form 1023 or the streamlined Form 1023-EZ.</li> <li>Develop essential policies, including conflict of interest guidelines, fundraising rules, and more.</li> <li>Establish good governance by effectively working with a board, conducting meetings, and properly documenting corporate decisions.</li> <li>Maintain compliance with the necessary IRS and state tax and corporate filings to protect your exempt status.</li> </ul> Includes Downloadable Forms &amp; Online Resources: Don't reinvent the wheel. Gain access to vital start-up forms, templates, and up-to-date online resources to fast-track your launch.

A Legal and Tax Roadmap for Your Organization's First Year

How to Form a 501(c)(3) Nonprofit

Genuine Influence

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