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Vasco M: We Are the World

We Are the World

Saving Africa's Future

How Con Men, Call Centers, and Rogue Doctors Fuel America's Lawsuit Factory

The Pain Brokers

Build your understanding of simple and advanced financial concepts with Brigham, Ehrhardt, and McDonald's "Financial Management: Theory &amp; Practice," 18th Edition. This updated edition helps you gain a strong understanding of core topics and focuses on corporate valuation, illustrating why it's important when making good financial decisions on the job. Explore a wide range of topics, from fundamentals to strategic finance, with examples that link recent events to finance in business or your own life. In each chapter, AI applications in finance guide you on using AI responsibly and explain the need for critical thinking as part of this process. With relevant, comprehensive coverage and an emphasis on Excel applications, this edition is ideal for your one- or two-semester introductory M.B.A. course. This edition is also available as a MindTap course. MindTap is Cengage's learning platform that provides you with instant access to course content, quizzes, homework, and more. "Financial Management: Theory &amp; Practice" is a valuable reference tool you can use throughout your academic and business careers.

Theory & Practice

Financial Management

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America has a trillion-dollar problem: the frozen middle-paralysis in the critical layer of management caught between high-level leadership's vision and frontline employees' execution. This paralysis causes even the most promising initiatives to stall out. It traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

This textbook provides a comprehensive overview of macroeconomic relationships and explains the most important macroeconomic variables in a clear and accessible way. Readers are introduced to key concepts such as inflation and aggregate demand. They learn, among other things, how economic crises arise and how money, capital, and goods markets function and interact. The book complements business administration studies and provides economic knowledge that can be applied in business practice. Detailed explanations, application-oriented and practice-based examples, as well as exercises, make it easy even for non-economists to understand complex macroeconomic topics. The third edition has been revised and expanded to include current topics such as the COVID-19 crisis and a new chapter on the development of macroeconomics.The Content<ul><li>National Accounts</li><li>Neoclassical Macroeconomic Model</li><li>Inflation</li><li>The Monetary Policy of the European Central Bank</li><li>Keynesian Theory</li><li>Business Cycle Theories</li><li>International Financial Markets</li><li>The Development of Macroeconomics as a Science</li></ul>About the Author&nbsp;Prof. Dr. Christian A. Conrad teaches Economics and Business Ethics at the University of Applied Sciences for Technology and Economics of Saarland. Previously, he worked as a Senior Key Account Manager in the national and international corporate banking business of a major German bank.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. 
 This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

A Practical Introduction

Applied Macroeconomics

When was the last time you thought something through by yourself, without a screen? The brain rot happens quietly. You stop drafting emails and start approving them. You cannot answer a question without checking your phone. You stop wrestling with the idea and start accepting the summary. Every shortcut feels like a win until you've outsourced your mind to machines that don't doubt, don't feel, and don't care. The atrophy is subtle; the cost is staggering. It's the promotion lost to the person who can still reason out loud. It's your child freezing at an open-ended question because no one ever let her sit in the discomfort of not knowing. We are becoming a generation that prompts brilliantly and thinks almost nothing, and it feels so good we don't even notice. Use Your Brain is a field guide for sharpening your creativity and original thinking when the generic answer is always a tap away, whether it's in the boardroom or around the kitchen table. From CEOs to artists to students to parents, the most effective navigators of the modern era have one thing in common: they aren't afraid to pick up a new tool, but they know exactly when to put it down and think for themselves. Drawing on years of research, globally-recognized leadership expert Erica Dhawan delivers common-sense habits for protecting your judgment that you can start building tonight. You will learn how to catch yourself on autopilot before you act, how to interrogate an answer that looks finished, how to separate signal from noise under pressure, and how to own a decision instead of laundering it through a machine. The window to keep your edge is still open, but not for long.

Think Deeper in a World on Autopilot

Use Your Brain

A New Approach to Technology Leadership

The Real CIO

Every morning, Craig Wahl walks his dog Winston through quiet, tree-lined streets, and every morning, Winston stops, sniffs, backtracks, and finds his own way forward. It is not a straight line. Neither is leadership.The Walk: Leadership When There Is No Finish Line delivers the unpolished truth: Leadership is an endless, messy, and grueling walk where clarity runs out and pressure stays high. Drawing on his own experience navigating bankruptcies and IP lawsuits and scaling a team from eight to nearly three hundred employees, Wahl maps the terrain leaders actually walk: trust rebuilt daily, accountability nobody wants to own, and the quiet endurance required to keep showing up.The Walk bypasses academic theory to address what most leadership guides skip: toxicity without villains, high-performer alignment, and the discomfort of leading outside the room. Through practical tools like the "Failure Audit" and the "Toxicity Response Ladder," executives learn to turn reflection into action."Leadership doesn’t break people because they don’t care enough. It breaks them because they care deeply and no one prepared them for the cost of that care."When corporate doors chain shut and proximity no longer guarantees alignment, only one question remains: What will a leader be remembered for? Step onto the pavement and discover how to keep walking.

Leadership When There Is No Finish Line

The Walk

Master the corporate finance concepts, skills, and technological applications that are most critical for your success in today's workplace with Ehrhardt/Brigham/McDonald's "Corporate Finance: A Focused Approach," 9th Edition. This updated edition's streamlined approach delivers in-depth coverage of key topics tailored to the needs of M.B.A. students like yourself. Engage with real-world examples that show you how to maximize a firm's value in the modern marketplace, while exploring the latest financial developments. Hands-on applications and step-by-step instructions help you master features and functions in Excel. Each chapter also guides you through responsible and effective AI use, explaining how you can utilize AI tools to understand core concepts, perform financial modeling, and create financial tools and graphics. Interactive activities, multimedia content, and assessments in Cengage's learning platform, MindTap, help prepare you for what's next.

A Focused Approach

Corporate Finance: A Focused Approach

Edward Chancellor's lively and authoritative study of speculation from early modern times to the present. Sweeping, engaging, and perennially relevant, Devil Take the Hindmost traces the story of financial speculation back from ancient Rome to its revival in the modern world. Edward Chancellor takes a fine-tooth comb to the delirious days of tulipomania in 1630s Holland, "stockjobbing" in London's Exchange Alley, and the infamous South Sea Bubble of 1720-which prompted Sir Isaac Newton to comment, "I can calculate the motions of the heavenly bodies, but not the madness of the people." From the Gilded Age and nineteenth-century railway mania to the Roaring Twenties and the crash of 1929, from junk bonds and the Japanese bubble economy to the day traders of the Information Age, Chancellor tells a fascinating story of human dreams and folly through the ages.

A History of Financial Speculation

Devil Take the Hindmost

A cultural journey through the world of fragrance, weaving together ancient tradition and modern artistry to tell the untold history of our favorite perfume trends of today. Scent’s grip on how we feel and what we remember is distinct from our other senses. Unlike sight, sound, taste, or touch, smell bypasses the brain’s central relay, going straight to the limbic system where we process emotions and store memories. This means that a single whiff of perfume can instantly evoke nostalgia, moving us in ways we cannot always explain. Perfume has fascinated every civilization for millennia, evolving from a tool for ancient rituals to a $50 billion global industry. But long before France bottled its fame, Arabia perfected the art of scent—not just as a measure of beauty and attraction but also as a display of power. Yes, Chanel revolutionized fragrance with No. 5, Guerlain’s Shalimar reshaped how the East was imagined, and Tom Ford’s Oud Wood brought the scented wood to the streets of London, Paris, and New York. But places like the Arab gulf, North Africa, East Asia, which gave the world much of these ingredients and techniques, have been written out of their own history. Based on months of on-the-ground reporting across four continents, Egyptian American journalist Ola Salem provides a first-hand account of the perfume monopoly, interrogating the “fraghead” revolution, debunking industry stereotypes, and examining what the future of fragrance will look like. From Cleopatra’s perfume factories to the modern-day Sephora counter, from the jasmine fields of Egypt to the frankincense trees in Oman, Salem takes readers on an immersive cultural journey to shine a light on the oft-overlooked corners, cultivators, and creators of the fragrance world.

We Are the World

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