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Gesamtkatalog

Catalogue complet

Generative AI in Software Development

A Practical Guide for Engineering Leaders

This concise and accessible textbook is designed specifically for MBA and Master's students, recognising the challenges students face and providing a streamlined approach to completing a dissertation or company-based research project, within a tight deadline. Research Methods for MBA is structured to mirror the key stages of the research journey. This book walks its readers through: - topic selection - formulating research questions - conducting a focused literature review - choosing appropriate methods - collecting and analysing data &gt;This definitive textbook includes a 3-month completion framework serving as a guide and companion for postgraduate students to be kept alongside their research projects. it is full of learning features including clear learning outcomes, worked examples, key concepts and terms, exercise questions, and real-world examples with additional questions, to assist with real-world application from AstraZeneca, Bentley Motors, NHS, Holland &amp; Barrett and Railway Operators. This textbook also comes with lecturer slides and a lecturer's manual with exercise answers, as online resources.

Completing Projects and Dissertations

Research Methods for MBA Students

Beyond the Human Touch: AI's Revolution in Healthcare provides a comprehensive, accessible, and engaging exploration of how Artificial Intelligence (AI) is transforming healthcare. The book aims to serve as a definitive guide for healthcare professionals, policymakers, researchers, and students, offering insights into the practical applications, ethical considerations, and future potential of AI in the healthcare sector. This book benefits the healthcare and AI communities by:¿ Providing a thorough understanding of how AI technologies are being integrated into various aspects of healthcare.¿ Offering practical insights and strategies for implementing AI in clinical and administrative settings.¿ Highlighting the ethical and regulatory considerations necessary for responsible AI adoption.¿ Envisioning the future of AI in healthcare, including its potential to address global health disparities.

AI's Revolution in Healthcare

Beyond the Human Touch

A Process Roadmap for Distinctive Products and Services

Differentiation by Design

Regulating Big Tech beyond the Trans-Atlantic

Global Platform Governance

The Human Edge is a call to action for anyone who wants to lead – and not merely follow – using artificial intelligence (AI) to transform the way we make decisions. But as Cheryl Strauss Einhorn shows, AI can either simplify complex problems or obscure them, expand your thinking or constrain it. With AI becoming more embedded in our work and personal lives, the challenge we face is no longer about using AI – it is about leading AI with clarity, discernment, and a commitment to human agency.This approachable guide for professionals, leaders, and teams who want to make better, more confident choices when using AI systems, offers practical tools to help frame problems and surface solutions, using AI to augment – not replace – your judgment. Urgent, empowering, and grounded in real-world examples, The Human Edge will show you and your organization how to confidently make use of AI's vast capabilities for smart decision-making by emphasizing the importance of human curiosity, perspectives, values and the courage to define and achieve success.

Smarter Decisions in the Age of AI

The Human Edge

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

Using Digital, Data and AI to Win with Customers

The Future of Shopping

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

Afterword by Len DeCandia, former Chief Procurement Officer, Johnson &amp; Johnson and&nbsp;Estée Lauder, and former Chief Supply Officer, Roche NA Featuring an essay by Packy McCormick, writer and investor, Not Boring Leverage AI and robotics to transform industries, launch new business models, and dominate markets The Predictive Enterprise: How Superhuman Supply Chains Transform Global Business digs deep into the exciting business opportunities created by a new kind of supply chain-one powered by AI and autonomous technologies-to deliver an exponential increase in productivity and throughput. From superintelligent humanoid robots, to sensorized loading docks, to autonomous and AI-augmented supplier negotiations, to predictive materials management, this book covers all aspects of superhuman supply chains within the context of larger global enterprise digital transformations. Drawing from interviews with Global 2000 executives and real-world case studies at companies like Chevron, Standard Industries, Koch Industries, as well as Amazon, Walmart, and Tesla, this book delivers key insights on: <ul> <li>Autonomous distribution centers, humanoids, self-driving everything, including drone swarms, and more</li> <li>Leapfrogging and retrofitting legacy infrastructure, systems, facilities, and workforces for exponential gains</li> <li>Third party AI risks for large enterprises and AI governance for supply chain teams, including challenges associated with security, privacy, and data governance</li> <li>The role of simulations in disaster response, including extreme weather events, geopolitical conflicts, trade wars and other supply disruptions and how AI is boosting resiliency and agility</li> <li>Dealing with social anxiety around job loss and replacement and overcoming naysayers, by creating a Ready-Aim-Fire game plan to test-and-learn and iterate quickly and continuously to nail and scale big wins from superhuman supply chains</li> </ul> The Predictive Enterprise is a timely, essential read for a global audience of business executives seeking to capitalize on the autonomous technologies that are quickly reshaping the world of global business as supply chains grapple with an adversarial US-China geopolitical landscape and increasingly are being asked to absorb the impact of disruption events without adding headcount.

How Superhuman Supply Chains Transform Global Business

The Predictive Enterprise

Generative AI in Software Development

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