Freight forwarding can look complicated from the outside. It doesn't have to be.
Freight Forwarding Made Simple is a practical beginner's guide to UK and European road freight, written by Chris Morris after nearly forty years around trucks, transport, operations, freight forwarding and sales.
Rather than drowning the reader in terminology and regulations, Chris explains how freight forwarding actually works - from the moment a customer asks for a price through to collection, customs, delivery, invoicing and retaining the customer.
Drawing on lessons learned throughout his career, including the mistakes as well as the successes, Chris explains how to ask the right questions, understand the freight, build a quotation, choose the right vehicle and haulier, deal with documentation and customs, manage problems and communicate professionally with customers and suppliers.
The book covers European road freight, groupage, part loads and full loads, Incoterms, customs, CMRs, dangerous goods, transit times, freight security, claims, costing and margins, freight sales, customer retention and much more - all explained from a practical forwarding perspective.
It also includes useful checklists, worked examples, a freight glossary and practical rules that new forwarders can use in their everyday work.
Whether you're starting your first job in freight forwarding, moving into logistics from another part of transport, or simply want to understand how the industry works, this book will give you a strong practical foundation.
Experience doesn't mean you eventually know everything. Experience teaches you what questions you need to ask.
- Chris Morris

