Firm Internationalization
Intangible Resources and Development
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
décembre 2024, env. 254 pages, Routledge Frontiers in the Development of International Business, Management and Marketing, Anglais
Taylor and Francis
978-1-032-53695-8
Taylor and Francis
978-1-032-53695-8
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
décembre 2024, env. 254 pages, Routledge Frontiers in the Development of International Business, Management and Marketing, Anglais
Taylor and Francis
978-1-032-53695-8
Taylor and Francis
978-1-032-53695-8
Autres titres de la collection: Routledge Frontiers in the Development of International Business, Management and Marketing
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