Firm Internationalization
Intangible Resources and Development
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
Dezember 2024, ca. 254 Seiten, Routledge Frontiers in the Development of International Business, Management and Marketing, Englisch
Taylor and Francis
978-1-032-53695-8
Taylor and Francis
978-1-032-53695-8
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
Dezember 2024, ca. 254 Seiten, Routledge Frontiers in the Development of International Business, Management and Marketing, Englisch
Taylor and Francis
978-1-032-53695-8
Taylor and Francis
978-1-032-53695-8
Weitere Titel der Reihe: Routledge Frontiers in the Development of International Business, Management and Marketing
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