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Hameide Kaled K.: Fashion Branding
Unraveled

Fashion Branding Unraveled

Preface
Acknowledgments

UNIT ONE: THE BRAND AND BRANDING
Chapter One: The Brand
Chapter Two: The Branding Process Phase One: The Brand Decision And Positioning
Chapter Three: The Branding Process Phase Two: Communication, Launching, And Evaluating The Brand

UNIT TWO: THE FASHION BRAND
Chapter Four: Luxury Fashion Brands
Chapter Five: Mass-Market Luxury Brands
Chapter Six: Retail Brands
 
UNIT THREE: NOURISHING AND UPDATING THE BRAND
Chapter Seven: eBrand: Fashion Brands Online
Chapter Eight: iBrand: Fashion Brands And Technology
Chapter Nine: Fashion Branding And Ethics

Glossary
Index

Fashion in the French Revolution looks at the elaborate dress of French society and the court in the 1780s and the way in which plain clothing became identified with "democracy". Illustrated in full color throughout and with many new additional images, this extensively revised edition of Fashion in the French Revolution looks at the elaborate dress worn by the elite in the 1780s, and then the impact on people's lives and clothing as a result of the events of 1789 onwards. This was a period in which, for the first time, what one wore was radically affected by revolutionary politics and plain clothing became identified with 'democracy'. Award-winning dress historian Aileen Ribeiro skilfully weaves analysis of paintings, engravings, fashion plates and extant garments to reveal how clothing at all levels in society changed as a result. This new edition, as relevant, informative and provocative as when it was first published in 1988, brings the classic Fashion in the French Revolution to a new generation of readers interested in dress history, fine art, European 18th century history, and all those interested in intelligent, articulate and informed discussion of the period.

New Edition

Fashion in the French Revolution

<div>This fun, fabulous, and effortlessly fluid mix-and-match magnetic dress-up doll set puts the power of fashion in your hands.</div>

Mix-And-Match Set

Fearless Fashion Magnetic Dolls

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

Customer Relationship Management in the Digital Age

The Glass of Fashion

Flame Tree Bookmarks

Aimee Stewart: A Stitch in Time Bookmarks (pack of 10)

Management Practice Essentials

Strategic Commercial Management

The Sales Planner

Revealing Corporate Brands

Routledge Companions in Marketing, Advertising and Communication

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. This unique volume will be welcomed by researchers, students, and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.

The Routledge Companion to Marketing and Sustainability

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

For decades, Grace Coddington¿s personal touch has steered wildly imaginative fashion spreads in Vogue magazine. Then came The September Issue, the behind-the-scenes documentary that turned the spotlight on a woman with a no-nonsense attitude and an unerring visual instinct. Overnight, the flame-haired Grace became a heroine for fashion insiders and the general public alike. Witty and forthright, and illustrated throughout with vintage photographs and exclusive line-drawings, Grace: A Memoir shares the excitement and vision that go into producing so many unforgettable fashion images. Here are the designers, models, photographers, hairstylists, make-up artists and celebrities with whom Grace has created her `stories in pictures¿ ¿ whether it be Jerry Hall conquering the USSR or Tom Ford falling down a rabbit hole in Annie Leibovitz¿s version of Alice in Wonderland. Grace¿s own life has been as dreamlike as one of her madcap fashion spreads. Brought up in windswept wartime Anglesey, she arrived in London, aged eighteen, and quickly became a face of the Sixties. The muse behind Vidal Sassoon¿s Five Point Cut, she posed for Bailey, Donovan, Duffy and Norman Parkinson in Swinging London and jumped into a pool in Saint-Tropez for Helmut Newton. Surviving a serious car-crash, she later became a fashion editor at British Vogue and during the Seventies and the Eighties started to create the fantasy travelogues that would become her trademark. Friendships bloomed ¿ with Bruce Weber and Calvin Klein, whose offer of a job took Grace to New York. While two early marriages to restaurateur Michael Chow and photographer Willie Christie were brief, her romance with the hairstylist Didier Malige has endured. And her professional partnership with Anna Wintour ¿ with whom she has collaborated for over twenty years ¿ continues to have an astonishing influence on modern style.

A Memoir

Grace

Fashion Branding Unraveled

Informations bibliographiques

Sommaire

Mots-clés

Informations bibliographiques

Sommaire

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