Customer Relationship Management in the Digital Age
Contenu
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
Informations bibliographiques
juin 2025, env. 224 Pages, Anglais
Taylor and Francis
978-1-032-85438-0