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Gesamtkatalog

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Exploring AI and Consumer
Decision-Making in Tourism and Marketin

Exploring AI and Consumer Decision-Making in Tourism and Marketing

A Comprehensive Introduction

Financial Technology

Lessons on life and business you are guaranteed to find nowhere else.The true, larger-than-life story of George "Boe" Boedecker, his fire to succeed, his "don't just break the rules but make up new ones" attitude, his partners, his light bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs.This is a modern-day 'Big Fish' tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost and Superman, the millions made and just given away, and how it nearly destroyed him.Boe helped create the clunkiest - many would say ugliest - looking shoe in the world, which also became the best-selling non-sneaker brand on the planet. Everyone considered it a fad when he went public almost two decades ago - and it's bigger now than it's ever been, with billions and billions on feet in every corner of the world. More hated, more loved, never out of fashion. Ugly is beautiful... We're not talking about the shoe anymore.In Croc, Boe tells his wild story through lessons on life and leadership that you are guaranteed not to find anywhere else. Strap in because it's going to be a crazy ride, and you may be surprised at what you learn in the end. Funny, twisted, touching, exuberant. Sample lessons include: <ul><li>Do Not Listen to Anyone</li><li>When to Not Follow the Rules</li><li>Avoid Bosses</li><li>You Never Know When Opportunity Will Present Itself</li><li>If You Threaten to Kill Your Brother-in-Law, Do Not Provide Time and Place.</li><li>Ugly is Beautiful </li></ul>

How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself in 15 Easy Lessons

Croc

Haufe Fachbuch

IT-Systeme können zur Leistungs- und Verhaltenskontrolle von Mitarbeitenden eingesetzt werden, was deren Persönlichkeitsrechte gefährden kann. HR ist deshalb verpflichtet, den Betriebsrat bei der Einführung neuer Systeme einzubeziehen. Das Buch von Philipp Wiesenecker weist auf mögliche rechtliche Fallstricke in der Personalarbeit hin. Es zeigt, wie Prozesse und Verhandlungen mit dem Betriebsrat strukturiert werden können und geht auch auf die Themen Datenschutz, ESG und Compliance ein. Darüber hinaus bietet es Best-Practice-Beispiele, Verhandlungstipps und strategische Argumentationshilfen.Inhalte
 :
 <ul><li>Rechtliche Grundlagen der IT-Mitbestimmung</li><li>Implementierung von digitalen Strukturen im Unternehmen</li><li>IT-Mitbestimmung im engeren Sinne&nbsp;</li><li>Organisatorische Veränderungen durch Digitale Prozesse / Matrix / Betriebsänderungen</li><li>Best Practices nach Branchen und Anwendungsfeldern, auch mit Blick auf HR-Compliance und ESG</li></ul>

Arbeitsrechtliche Grundlagen von Digitalisierung und KI im Unternehmen

HR und Mitbestimmung in der digitalen Transformation

Accelerating Innovation in the Age of Artificial Intelligence

SuperCreativity

An Inc. Original book

A Practical Guide to Making AI Work for Your Business
Artificial intelligence isn't just another passing tech trend-it's a transformational advantage that can redefine productivity, elevate decision-making, and accelerate business growth. In Let AI Be Your Coach, Shashank Shekhar, founder and CEO of InstaMortgage and InstaAI, breaks down what's truly possible when AI becomes an active partner in your professional life.
Drawing from real-world case studies, proven strategies, and actionable prompts, this book guides you step-by-step to integrate AI into your daily workflow. You'll follow two fictional entrepreneurs-new to AI but determined to grow-as they demonstrate how these tools can be applied in real scenarios to solve problems, create clarity, and unlock new opportunities.
Through this playbook, you'll learn how to:
¿Build powerful AI-driven knowledge bases
¿Use AI to analyze data and shape smarter sales and marketing strategies
¿Stay ahead of the curve as businesses shift from AI hesitation to an AI-powered renaissance
Designed for sales professionals, marketers, business owners, and anyone looking to scale their impact, Let AI Be Your Coach shows you how to transform AI from a buzzword to a strategic partner that helps you drive growth and gain a competitive advantage.

Unlocking Transformation and Mastery for Sales and Marketing

Let AI Be Your Coach

Real-World Solutions for Reshaping Healthcare Through Artificial Intelligence and Beyond

Strategies for Artificial Intelligence in Healthcare

Master's Thesis from the year 2025 in the subject Leadership and Human Resources - Recruiting, grade: 1,2, University of Applied Sciences Dortmund, language: English, abstract: This master's thesis explores the role of artificial intelligence (AI) in modern recruitment processes with a particular focus on applicants' trust. As digitalization and AI increasingly transform the world of work, organizations are adopting AI-supported recruiting tools to enhance efficiency, standardization, and data-driven decision-making. At the same time, the use of AI in personnel selection raises important questions regarding transparency, fairness, and acceptance from the applicants' perspective.

The objective of this thesis is to examine how applicants perceive AI-assisted recruitment processes and which aspects are relevant for the development of trust in this context. To address this research objective, a qualitative research design was chosen. Semi-structured interviews were conducted with participants who had either experienced AI-supported recruitment processes or reflected on their expectations toward such processes.

The empirical data were analyzed using qualitative content analysis following Kuckartz' approach. This method allows for a systematic examination of subjective perceptions, attitudes, and evaluations, while combining theory-driven and data-driven coding. The analysis focuses on applicants' experiences with different forms of AI usage in recruitment, their expectations toward human and technological decision-making, and their assessment of AI-supported processes within the broader candidate journey.

By linking theoretical concepts of trust in technology with empirical insights from applicants, this thesis contributes to the growing body of literature on AI in recruiting. In addition, it provides a structured foundation for further academic research and offers valuable insights for organizations seeking to better understand applicant perspectives on AI-supported recruitment processes.

Artificial intelligence in the recruitment process. How can companies gain applicants' trust?

Intelligent Urban Infrastructure: Smart Solutions for Sustainable Cities explores how emerging digital technologies are reshaping the design, management, and sustainability of modern cities. This comprehensive volume examines the integration of Artificial Intelligence (AI), Internet of Things (IoT), data analytics, and intelligent automation into critical urban systems such as transportation, energy, water management, healthcare, and public safety. It presents a forward-looking perspective on how infrastructure can evolve to become more adaptive, resilient, and environmentally responsible. The book highlights practical frameworks and technology-driven content that demonstrate measurable improvements in efficiency, cost optimization, and environmental performance. Designed for researchers, postgraduate students, urban planners, engineers, policymakers, and industry professionals, this book serves as a valuable reference for those seeking to understand and implement intelligent infrastructure solutions that enable smarter, greener, and more liveable cities worldwide.

Smart Solutions for Sustainable Cities

Intelligent Urban Infrastructure

New Information Communication Technologies in the Digital Era

Boost your AI quotient for AI-ready leadership.Most leaders know that AI can deliver efficiency gains, making it a company priority in a challenging business environment. But the pace of change is outstripping their ability to adapt. More than 75% of leaders report that AI is creating challenges they have never faced before and these new challenges, anxieties and uncertainty about the future are creating a 'readiness gap'.AI-Q, your AI Quotient, is both a new metric for assessing readiness and a framework for building it. Use the AI-Q MAP (Mindset, Abilities and Practices) to: <ul> <li> assess where you are today </li> <li> identify the critical gaps, and </li> <li> build the leadership and organizational capabilities you need to ensure your AI investments deliver returns. </li> </ul>Futurist and economist Athena Peppes draws on research from leading institutions and expert interviews to offer a new approach to AI-readiness, the new critical leadership capability in the human+AI era.

The new leadership imperative for the Human+AI era

AI-Q

Most composition textbooks begin with skills like thesis writing and paragraph structure. This one begins with a person. Writing as Self-Design is a transformative textbook in which students examine control of information and discover their agency in meaning-making. Informed by neuroscience, rhetorical theory, digital literacy, and composition pedagogy, this book challenges students to question how meaning is made, filtered, and constrained in the digital age, and to develop their unique voices through composition strategies that reclaim writing as an act of self-design. It is a book which responds to the technological landscape in which we find ourselves. Rather than convincing students of the value of research and writing, Writing as Self-Design allows them to discover their own emotional value through enhanced agency in inquiry and resistance. Through this textbook, composition becomes a space in which students question information control, the hedonic cycle of passive consumption, and their greater agency in creativity and intentional design. Recognizing the ubiquity of tools like AI, this book encourages critical examination of how and why they are used. Students engage with algorithmic bias, misinformation, datafication, and the influence of platforms like Google, TikTok, and ChatGPT: not just as topics, but as forces that shape the way they think, write, and relate to the world. The value of Writing as Self-Design will resonate well beyond the classroom, addressing the importance of the critical skills needed to navigate the "total noise" of our media-saturated lives, build personal definitions of success, and rediscover the creative cycle that leads to lasting happiness and fulfilment.

Finding Voice and Agency Through Composition

Writing as Self-Design

Exploring AI and Consumer Decision-Making in Tourism and Marketing

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