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Gesamtkatalog

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Exploring AI and Consumer
Decision-Making in Tourism and Marketin

Exploring AI and Consumer Decision-Making in Tourism and Marketing

Haufe Fachbuch

IT-Systeme können zur Leistungs- und Verhaltenskontrolle von Mitarbeitenden eingesetzt werden, was deren Persönlichkeitsrechte gefährden kann. HR ist deshalb verpflichtet, den Betriebsrat bei der Einführung neuer Systeme einzubeziehen. Das Buch von Philipp Wiesenecker weist auf mögliche rechtliche Fallstricke in der Personalarbeit hin. Es zeigt, wie Prozesse und Verhandlungen mit dem Betriebsrat strukturiert werden können und geht auch auf die Themen Datenschutz, ESG und Compliance ein. Darüber hinaus bietet es Best-Practice-Beispiele, Verhandlungstipps und strategische Argumentationshilfen.Inhalte
 :
 <ul><li>Rechtliche Grundlagen der IT-Mitbestimmung</li><li>Implementierung von digitalen Strukturen im Unternehmen</li><li>IT-Mitbestimmung im engeren Sinne&nbsp;</li><li>Organisatorische Veränderungen durch Digitale Prozesse / Matrix / Betriebsänderungen</li><li>Best Practices nach Branchen und Anwendungsfeldern, auch mit Blick auf HR-Compliance und ESG</li></ul>

IT-Systeme können zur Leistungs- und Verhaltenskontrolle von Mitarbeitenden eingesetzt werden, was deren Persönlichkeitsrechte gefährden kann. HR ist deshalb verpflichtet, den Betriebsrat bei der Einführung neuer Systeme einzubeziehen. Das Buch von Philipp Wiesenecker weist auf mögliche rechtliche Fallstricke in der Personalarbeit hin. Es zeigt, wie Prozesse und Verhandlungen mit dem Betriebsrat strukturiert werden können und geht auch auf die Themen Datenschutz, ESG und Compliance ein. Darüber hinaus bietet es Best-Practice-Beispiele, Verhandlungstipps und strategische Argumentationshilfen.Inhalte
 :
 <ul><li>Rechtliche Grundlagen der IT-Mitbestimmung</li><li>Implementierung von digitalen Strukturen im Unternehmen</li><li>IT-Mitbestimmung im engeren Sinne&nbsp;</li><li>Organisatorische Veränderungen durch Digitale Prozesse / Matrix / Betriebsänderungen</li><li>Best Practices nach Branchen und Anwendungsfeldern, auch mit Blick auf HR-Compliance und ESG</li></ul>

Arbeitsrechtliche Grundlagen von Digitalisierung und KI im Unternehmen

HR und Mitbestimmung in der digitalen Transformation

edition suhrkamp

Was kommt danach?

Liberale Demokratie ohne Zukunft

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

AI Economics: Growth, Organization, and Society in the Age of Intelligence is a comprehensive exploration of how artificial intelligence is not merely a technological tool but a civilization-level paradigm shift that rebuilds business and growth paradigms from the ground up.The central thesis of the book is the collapse of intelligence costs. The author argues that human history has seen three decisive cost leaps: the collapse of physical costs via the steam engine, the collapse of information costs via the internet, and now the collapse of intelligence costs via AI.

Growth, Organization, and Society in the Age of Intelligence

Artificial Intelligence Economics

A Comprehensive Introduction

Financial Technology

Shared Intelligence

Coming of Age

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells. Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience—and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to: <ul> <li>Skip brainstorming and pinpoint your core message by listening to new leads and customers</li> <li>Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel</li> <li>Troubleshoot tractionless copy and use formulas to find messaging that pops</li> <li>Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice</li> <li>Connect with marketers and salespeople to strategize and and create copy that energizes your team</li> </ul> Transform your copywriting into salesmanship in print. With The Copyselling System’s surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

The Secret System for Driving Conversions and Maximizing Revenue

The Copyselling System

Lessons on life and business you are guaranteed to find nowhere else.The true, larger-than-life story of George "Boe" Boedecker, his fire to succeed, his "don't just break the rules but make up new ones" attitude, his partners, his light bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs.This is a modern-day 'Big Fish' tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost and Superman, the millions made and just given away, and how it nearly destroyed him.Boe helped create the clunkiest - many would say ugliest - looking shoe in the world, which also became the best-selling non-sneaker brand on the planet. Everyone considered it a fad when he went public almost two decades ago - and it's bigger now than it's ever been, with billions and billions on feet in every corner of the world. More hated, more loved, never out of fashion. Ugly is beautiful... We're not talking about the shoe anymore.In Croc, Boe tells his wild story through lessons on life and leadership that you are guaranteed not to find anywhere else. Strap in because it's going to be a crazy ride, and you may be surprised at what you learn in the end. Funny, twisted, touching, exuberant. Sample lessons include: <ul><li>Do Not Listen to Anyone</li><li>When to Not Follow the Rules</li><li>Avoid Bosses</li><li>You Never Know When Opportunity Will Present Itself</li><li>If You Threaten to Kill Your Brother-in-Law, Do Not Provide Time and Place.</li><li>Ugly is Beautiful </li></ul>

Lessons on life and business you are guaranteed to find nowhere else.

How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself in 15 Easy Lessons

Croc

Accelerating Innovation in the Age of Artificial Intelligence

SuperCreativity

Legal Regulation of AI and Sex Discrimination in Employment

Your AI isn't broken. Your playbook is.

AI project failures don't come from bad models. They come from old habits. Lock AI down like software and you kill its value. Let it roam and it drifts. Mistakes ship and scale. WISER is the field manual for teams operationalizing AI.

Written by Robb Wilson and Anthony Franco, practitioners with twenty years of shared experience building systems for over half the Fortune 100, The WISER Method delivers a systematic approach to AI implementation built on AI First Principles, an open-source framework of twelve constraints governing how AI systems succeed and fail.

Inside: a full-length narrative case study following one company from discovery through deployment. Twenty-six Plays with objectives, inputs, steps, success criteria, adaptations, and pitfalls. Over twenty downloadable templates. Advanced frameworks for risk, autonomy, measurement, and knowing when to rebuild.

For leaders: roughly 80 pages of strategic foundation to sponsor well and recognize when things go wrong. For practitioners: the entire book is your workbook.

Five canons. One method. Built by people who ship.

Build What Matters with AI First Principles

WISER Method Master Playbook

Exploring AI and Consumer Decision-Making in Tourism and Marketing

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