Evaluation of companies in media and entertainment business. Theoretical models of company evaluation and practical application on major US media companies

Master's Thesis from the year 2017 in the subject Business economics - Investment and Finance, grade: 2.0, Rhine-Waal University of Applied Sciences (Communication and Environment), language: English, abstract: The media and entertainment business in US shows stable growth over many years. Present study aims to discover if current share prices reported by the top companies, which are 21st Century Fox, CBS, Comcast, Viacom, Time Warner and The Walt Disney Company, express their intrinsic value and what company is worth to invest. Financial statements reported in 2016 are analyzed with ratios, discounted cashflows, multiples and share indicators. Fundamental analysis is used to define, which company has the best investment opportunities, thus what shares to buy. Technical stock analysis is used to define the best timing to do that. Research determined that Time Warner shows the best investment conditions; however, shares acquisition is not recommended due to missed moment – from the date official statements were issued, share prices have soared. Study also includes country analysis (US) and industry analysis (global media and entertainment market).