Entertainment Business Fundamentals

Entertainment Business Fundamentals

An Educational Textbook and Fictional Business Case Study

Talent can open doors. Understanding the business can help you build a career.

Behind every successful entertainment venture are decisions about money, contracts, ownership, management, and long-term strategy. Unfortunately, many talented people discover the importance of these decisions only after making costly mistakes.

In Entertainment Business Fundamentals, King Ham draws on nearly 30 years of entertainment-industry experience to introduce readers to the business side of creativity.

Through practical lessons and interconnected fictional case studies, readers follow aspiring entrepreneurs and entertainment professionals as they navigate challenges involving creative ownership, financial planning, professional relationships, and career development.

Inside, you'll explore:

• Starting and operating an entertainment business

• Music publishing and royalties

• Songwriting as a business

• Copyrights and intellectual property

• Artist management and contracts

• Entertainment business strategy and decision-making

• Emerging considerations involving artificial intelligence

Meet fictional characters including Vanessa, Bobby, Shirley, Charmaine, Jill, and Daniel as their experiences bring important business lessons to life.

Featuring "A Word from King Ham," the book combines straightforward guidance, practical exercises, and lessons inspired by real-world entertainment-industry experiences.

Whether you're an independent artist, producer, songwriter, manager, content creator, or aspiring entertainment entrepreneur, this book encourages you to think beyond the spotlight and build a stronger business foundation.

Your talent deserves a business plan.