Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Dieses E-Book entspricht den Vorgaben des W3C-Standards EPUB Accessibility 1.1 und den darin enthaltenen Regeln von WCAG, Level AA (hohes Niveau an Barrierefreiheit). Die Publikation ist durch Feature

EPUB-Barrierefreiheitsspezifikation 1.0 AA

Barrierefreie Mathematikinhalte als MathML

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Das Erscheinungsbild aller Textinhalte kann angepasst werden

Haufe Fachbuch

Andreas Seltmann

Employer Branding Map

Wege zum Employer of Choice

40 Maps That Will Change How You See the World is a collection of historic and contemporary maps and the insights they reveal about geography, geopolitics, art, history, science and society.

40 Maps That Will Change How You See the World

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities. 


The author meticulously navigates the historical evolution of brand marketing, elucidating the manner in which this practice has evolved over time. To get a sense of how much brand marketing has grown, he examines advertising expenditures, the scholarly and professional literature, a few case studies, and the growing number of brand identifier registrations and disputes. He examines several legal areas including trademarks, unfair competition, copyrights, design patents and even antitrust law. In modern times, the legal system not only enables brand marketing but sets limits on it as well. The book concludes by examining some modern developments that are testing the limits. 


Catering to researchers vested in the realms of advertising and marketing history as well as law, this landmark text provides a thorough survey of brand marketing and its regulatory landscape.

A Legal Perspective on the History of Brand Marketing

From Marking Products to Marketing Brands

Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy & education

Paws, People, and Prosperity

The third and final irresistible adventure in the Compass and Blade trilogy, full of intrigue, sizzling romance, dark magic and monstrous beings.She's no one's weapon to wield ...Mira is trapped in a deadly situation which could see the end of everything she has fought for. She must enter into one final desperate bargain, but this time, it's with her greatest enemy, the ruling council. To save her life, her home and the people she loves most, Mira is forced to compete in a series of terrifying trials filled with dark magic and dangerous monsters.Her allies are scattered, her people without a home. With Eli lost in another world, Mira must shape herself into a weapon in order to survive. But with the true nature of the ruling council and their ambitions finally revealed, the battle for the future of the Fortunate Isles has become a war. And in war, there is only ever one victor...

Starlight and Storm

Spiritual guide and host of The Higher Self podcast Danny Morel teaches the powerful shifts that will change your mind, body, heart, and soul forever Are you feeling disconnected, stuck, or unfulfilled? Do you know there's more to life, but something is holding you back from reaching your potential? Entrepreneur turned spiritual guide Danny Morel has been there. He knew he'd let his life pass him by and he deserved more--but he was afraid of the journey. Once he realized he needed to find the courage to change his life or he would spend the rest of life trapped by other people's expectations of him, everything changed. Danny went deeper into his heart, confronted his greatest fears, and realized that when he opened himself to love, everything he was searching for was inside: clarity, abundance, and connection. And now he's bringing what he learned to you. In this powerful book, Danny teaches you to embrace love over fear and guides you on a journey of self-discovery and healing that will transform your life. With a blend of ancient wisdom and spiritual tools, this three-part framework based on Danny's courses will show you how to: <ul><li>Awaken: Challenge external narratives and reconnect with your true self. </li><li>Heal: Release trauma and limiting beliefs to make room for transformation.</li><li>Transform: Break free from the old patterns holding you back and step into your personal power.</li></ul> If you go all in on yourself starting with this book and let it ripple into all areas of your life, it will be one of the greatest journeys you have ever taken and it will lead you to everything that you have ever wanted to create.

The Limiting Beliefs That Keep You Stuck—And the Heart Work That Sets You Free

Awaken Your Highest Self

Capitol Times Magazine - Issue 33 (April 2026)
A Defining Moment for Leadership, Faith, and the Future of American Enterprise

The April 2026 issue of Capitol Times Magazine stands as a bold declaration of vision, leadership, and conviction at a time when the world is undergoing rapid transformation. Framed by a striking red, white, and blue aesthetic that immediately evokes strength, patriotism, and authority, this issue is not merely a publication-it is a statement. It is a reflection of where America stands today and where it is headed tomorrow, driven by entrepreneurs, leaders, and believers who refuse to accept mediocrity.

In this issue of Capitol Times Magazine, we spotlight the rise of the American entrepreneur in the digital age through our cover story featuring Steve and Gina Merritt. Their journey is a powerful reminder that true success is built on faith, integrity, and a commitment to helping others grow. As reflected throughout our exclusive interview, leadership is not about titles-it is about impact and service .

While innovation continues to reshape business, the core values that build strong leaders remain unchanged. Trust, mentorship, and purpose are still the foundation of meaningful success. The Merritts' story demonstrates that even in a technology-driven era, human leadership will always be the driving force behind real progress .

At Capitol Times, we believe the future belongs to those who combine innovation with strong moral character. This issue is not just about business-it is about leadership, vision, and the responsibility to build something greater than ourselves.

Capitol Times Magazine Issue 33

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring. Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale. In this book, Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anti-competitive practices, consumer protection, and discrimination issues.

Pricing in the Age of AI

Dieses Buch bietet eine systematische und praxisorientierte Einführung in das Storytelling für Marketing, Kommunikationsmanagement und Employer Branding. Es erklärt die grundlegenden Begriffe, zeigt auf, wie Storys erkannt, strukturiert und gestaltet werden, und vermittelt die zentralen Elemente wirkungsvoller Geschichten – von Themenwahl, Dramaturgie und Figurenentwicklung bis zu visuellen und audiovisuellen Formaten. Zahlreiche Beispiele und Übungen mit Musterlösungen unterstützen dabei, Storytelling professionell anzuwenden, zu optimieren und gezielt in Kommunikationsprozesse zu integrieren. Dieses Buch ist unverzichtbar für alle, die ihren Unternehmenserfolg durch strategisches Geschichtenerzählen auf das nächste Level heben möchten.
Aus dem Inhalt
<ul>
<li>Storys erkennen: Potenziale, Drei-Ereignis-Regel, Narratologie</li>
<li>Elemente von Storys: Thema, Handlung, Figuren, Inszenierung</li>
<li>Gestaltung von Storys: Show, don’t tell, Fokussierung, konkretes und sinnliches Erzählen, Humor</li>
<li>Strategisches Storytelling: Story und Narrativ, Core Story, Wirkung, Emotionen, Bausteine</li>
<li>Storytelling im Kommunikationsalltag: Medienformate, Einsatzfelder, KI-Nutzung, Erfolgsmessung</li>
</ul>
Die Autorin Prof. (FH) Mag. Dr. Silvia Ettl-Huber ist Professorin für Marketing und Narrationsforschung an der Hochschule für Angewandten Wissenschaften Burgenland und Leiterin des Departments Wirtschaft. Ursprünglich auf die Themen Medienmanagement, Medienökonomie und Medienmacht spezialisiert, entdeckte sie 2010 aber die Macht der Geschichten und widmet sich seither dem Themenbereich Storytelling in Marketing, Kommunikationsmanagement und Employer Branding.&nbsp;

Eine Einführung ins Geschichtenerzählen in Marketing, Kommunikationsmanagement und Employer Branding

Strategisches Storytelling

The Power of Letting Go Series

Following the huge success of THE POWER OF LETTING GO, John Purkiss returns with the highly anticipated follow up to live life on the next level by manifesting your desires. “The Power of Moving On is a thoughtful and uplifting guide for anyone learning how to let go of pain, loss, or what no longer fits. John Purkiss offers readers a compassionate blend of wisdom,&nbsp; encouragement, and hope, reminding us that moving on is not about forgetting, but about healing and making space for a fuller life.” Sara Makin, M.S.Ed.,NCC,LPC ​ What do you want, why can't you get it, and how can you make it happen? Learn how to manifest what you want in life from romantic relationships to financial freedom. The Power of Moving On&nbsp;will teach you how to: - Discover what you really want in life - Turn your desires into your reality - Remove the negative beliefs that are holding you back -Allow the universe to manifest through you 'Leave your past behind and change your life for the better' - Norman E. Rosenthal, Clinical Professor of Psychiatry, Georgetown University School of Medicine If you've tried meditation and failed then this life-changing book is for you. These simple yet powerful tools will help you to manifest your desires much more easily - often in ways you never imagined. By reading this book, you will discover a vital truth: when your inner world changes, your outer world is transformed.

How To Let Go and Live The Life You Want

The Power of Moving On

„Mit einem Wort" analysiert und diskutiert die zugrunde liegenden Dynamiken sowie die einzigartige Technik und Methodik, das Wertversprechen einer Marke mit nur einem Wort zu definieren. Dieses Buch bietet tiefgehende Einblicke für Marketing- und Kommunikationsfachleute und hilft ihnen, besser zu verstehen, was es braucht, um erfolgreiche Marken aufzubauen. Viele der heutigen starken Marken schaffen es, mit einem einzigen Wort auszudrücken, wofür sie stehen. Wenn diese Positionierung richtig umgesetzt wird, entfaltet sie mächtige Synergien im Markenaufbau und -management, indem sie alle Beteiligten auf eine gemeinsame strategische Richtung ausrichtet.
Durch diesen Ansatz werden die gebündelten Ressourcen, Energien und Kreativität eines Unternehmens auf ein gemeinsames Ziel ausgerichtet. In diesem überraschenden Branding-Ansatz treibt ein einziges Wort letztlich die gesamte markenbezogene Marketing- und Vertriebsstrategie an. So steht beispielsweise die Marke L'Oréal Paris für „Glamour", während Nivea für „Pflege" steht. Michael Behnke bietet praktische Orientierungshilfen für den Aufbau starker Marken und liefert greifbare Ratschläge sowie reale Beispiele, um Markenverantwortliche bei ihrem Streben nach einzigartigen Marken mit lohnenden Ergebnissen zu unterstützen.

Wie eine messerscharfe Markenpositionierung hilft Kosten zu senken und Ergebnisse zu verbessern

Mit Einem Wort

Während wir noch über New Work und Agilität diskutieren, arbeiten moderne Unternehmen längst anders. Flexibler. Kreativer. Erfolgreicher. Die Lösung liegt in einer Arbeitsform aus der Welt der Selbstständigen: Coworking. Was Freelancer und Start-ups zum Erfolg führt, transformiert auch traditionelle Unternehmen – wenn Sie den Mut haben, Ihre Räume zu öffnen. In diesem Fachbuch zeigt Ihnen die Autorin, wie Sie Öffnung und Wandel in der Unternehmenskultur ermöglichen, wie Sie Ihre Räume so gestalten, dass echte Kollaboration im Team entsteht und wie Sie mit einfachen Mitteln die Innovationskraft Ihres Unternehmens entfesseln. Das Coworking-Prinzip ist bewusste Offenheit, geteiltes Wissen und echte Zusammenarbeit und schafft dadurch eine Arbeitskultur, in der Menschen ihre beste Leistung entfalten können. So entstehen zufriedene, selbstbestimmte Teams, die wieder zu echten Innovationen fähig sind.Der Inhalt<ul><li>Ursprünge, Grundwerte und Social Impact von Coworking</li><li>Die 8 Coworking-Prinzipien</li><li>Coworking für Selbstständige</li><li>Coworking im Unternehmen – Theorie und Praxis</li><li>Coworking im urbanen und globalen Kontext</li><li>Tools, Methoden und Websites im Coworking-Kontext</li></ul>
 Die Autorin
 Helga Schuller 
 ist Change Coach, Innenarchitektin und Gründerin eines Coworking Spaces. Als Expertin für moderne Arbeitsformen berät sie Unternehmen bei der Transformation zu flexiblen, innovativen Arbeitsstrukturen.
 
 &nbsp;

Wie wir eine neue Arbeitskultur, mehr Zusammenarbeit und Innovation erschaffen

Das Coworking-Prinzip

Employer Branding Map

Autres titres sur ce thème