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Gesamtkatalog

Catalogue complet

Efficiency in the Use of Oil Fuel: A
Handbook for Boiler-Plant and Locomotiv

Efficiency in the Use of Oil Fuel: A Handbook for Boiler-Plant and Locomotive Engineers

Routledge Research in Employment Relations

Power Resource Theory in Contemporary Capitalism

Workers, Power and Society

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Routledge Studies in Marketing

Visual Methods in Marketing and Consumer Research

Routledge Contemporary Corporate Governance

This key book analyzes the experience of alliance formation and governance in a number of international corporations in a range of industry sectors.

The Governance of Strategic Alliances

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

Ausgabe 2026

Grundwissen Konzernrechnungslegung

Elon Musk may become the world's first trillion-dollar CEO. This reflects a broader trend: from 1978 to 2023, CEO compensation increased by more than 1,085%, while U.S. average worker pay grew by only about 11%. What was a 57-to-1 CEO-to-worker pay ratio in 1990 expanded to nearly 268-to-1 by 2023, revealing a widening gap between executive and workforce compensation. Elon Musk is both a CEO and a Leader. In such rare cases, extraordinary compensation may be justified by exceptional vision, risk-taking, and long-term value creation. But does this justification apply to most CEOs? For many others, such as Nike's former CEO, pay has risen sharply without comparable leadership outcomes, raising concerns about systemic overpayment and eroding trust in business. Dr. Hairong Gui is an original thinker who combines analytical rigor, intuitive insight, and empirical practice, consistently choosing the right path rather than the easy one. Mr. William Bloom, MBA/JD, frames the book as both an intellectual achievement and a moral statement. Central to the book is Dr. Gui's Leader Valuation Model (LVM), the first-ever CEO compensation model grounded in leadership value rather than title or power, building transparency and a credible benchmark to realign responsibility, reward, and credibility.

Valuing Legacy vs. Leadership

Extraordinary Synergy Founder Built It CEO Cashed It

L'étude décrite dans cet ouvrage a cherché à évaluer la perception des agriculteurs brésiliens quant aux risques économiques découlant de la violation des droits de propriété intellectuelle sur les semences à haut rendement et sur les événements transgéniques qui y sont intégrés, appartenant à des organismes publics et privés de recherche et d'innovation, définis par la loi comme des obtenteurs végétaux, et aux chercheurs sélectionneurs, et qui sont utilisées comme intrants essentiels de l'agriculture de précision contemporaine. Elle a également cherché à évaluer l'existence réelle et les causes éventuelles de ce phénomène, connu dans le langage populaire sous le nom de piratage des semences, parmi les agents composant l'échantillon étudié.

Risques pour l'agro-industrie brésilienne découlant de cette pratique

Violation de la propriété intellectuelle sur les semences

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Group Leadership

This engaging and important book is a must-read for the design professionals, educators and policy-makers who will be instrumental in imagining and implementing the new techniques, capabilities and resources required to take design forward for the next fifteen years.

Changing the World by Design

The New Design Agenda

Efficiency in the Use of Oil Fuel: A Handbook for Boiler-Plant and Locomotive Engineers

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