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Meltzer David: Don't Do Business with
Dicks

Don't Do Business with Dicks

How to Ditch Toxicity and Align Yourself with Positive Influences

Cómo Generar Valor Para Otros Desarrolló Una de Las Compañías Más Exitosas del Mundo

El Beneficio Que Importa

Sales is dead. Long live selling.The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships - they seek partners who understand their journey, anticipate friction, and deliver value at every stage.Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars - Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute - you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.

The modern approach to high-velocity revenue generation and realization

Infinite Selling

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Concepts and Contexts

Introduction to Marketing

Great leaders don't choose between results and wellbeing - they build both Leadership is tough. When it comes to delivering success, you face higher demands, yet you receive less support. Meanwhile, your team members are stressed, tense and on the verge of burnout. Most leadership books focus solely on driving results, while ignoring a critical truth: you can't sustain high performance when you and your team are running on empty. That's where Great Leaders Care is different - it delivers a practical, evidence-based framework for building teams that are both high-performing and resilient. Graeme Cowan, Founding Director of R U OK?, draws on extensive interviews with successful CEOs plus his own personal journey with mental health, revealing what really matters in leadership. Inside, you'll discover how caring cultures transform both people and business outcomes, including stronger engagement and performance, reduced liability and higher retention. When people feel genuinely cared for, productivity rises, turnover drops and teams become magnets for top talent. Great Leaders Care shares the tools to: <ul> <li>Master the three pillars of caring leadership: self-care, team care and support for people who are struggling.</li> <li>Spot burnout early and use the VIP (Vitality, Intimacy, Prosperity) framework to stay steady, focused and resilient.</li> <li>Build psychological safety so your team members can speak up, share ideas and take the risks that lead to innovation.</li> <li>Put care into practice with daily habits and tools that lift workplace wellbeing and performance.</li> </ul> Leaders who care build teams that thrive. Great Leaders Care equips you with immediately actionable strategies to become the leader people actually want to work for - while delivering the results your organization demands. 'Great Leaders Care&nbsp;is a compassionate, practical guide for managers on how to care for themselves and their teams in ways that reduce burnout and build psychological safety at work. Opening with the author's deeply personal journey through severe depression and recovery, the book provides evidence-informed tools and stories from his work, and the celebrated R U OK? movement he helped to grow.&nbsp;Great Leaders Care&nbsp;offers a clear roadmap for anyone who wants to create workplaces where struggling is okay, speaking up is welcomed, and thriving is the result.' -Amy Edmondson,&nbsp;Novartis Professor of Leadership, Harvard Business School, author,&nbsp;Right Kind of Wrong&nbsp;and&nbsp;The Fearless Organization

Developing Safe, Resilient and Successful Teams

Great Leaders Care

Learn to be a better negotiator--and achieve the outcomes you want.If you read nothing else on negotiation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you prepare for the conversations, identify win-wins, and secure powerful deals.This book will inspire you to: <ul><li>Control the negotiation before it begins</li><li>Rethink negotiation as a shared and equal exchange</li><li>Employ emotions--both positive and negative--to your advantage</li><li>Understand the rules for negotiating across cultures</li><li>Negotiate with confidence for a bigger role, title, or salary</li><li>Learn how to negotiate on your own behalf</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Negotiation, Updated and Expanded

A Resource-Based View Perspective

The Realities and Illusions of Defending Competitive Advantage

How to Close High-Stakes Service Deals by Owning Customer Risk

The Room Goes Quiet

Rooted in the timeless principles of Vitruvius - Firmitas (Strength), Utilitas (Relevance) and Venustas (Beauty) - Vitruvian Woman invites you to master the art of image literacy: the ability to feel, shape and project your presence with purpose. Through compelling personal stories and practical tools, it reimagines executive presence as a strategic leadership asset, empowering women to lead with clarity, confidence and authenticity in a world that often overlooks quiet power.Combining classical wisdom with modern leadership insight, Vitruvian Woman introduces a fresh framework for developing executive presence from the inside out. Daniela Florea blends Vitruvian design ideals with contemporary research and real-life case studies to help you align who you are with how you are seen. It's not a 'dress for success' manual: it's a principle-driven, values-based approach for women to stand out.Discover how to build a strong core of self-awareness (Strength), stay relevant and visible in today's hybrid, fast-changing workplace (Relevance), and express your personal style and story with impact (Beauty). Timely and empowering, Vitruvian Woman equips women at all career stages with a practical roadmap to cultivate a credible, enduring presence--so they can step forward, be heard, and lead as themselves.

Redefining executive presence through the power of image literacy

Vitruvian Woman

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation -- the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again. For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros. The best negotiators: * aren't interested in "yes" -- they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure* are never needy; they take advantage of the other party's neediness* create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations* always have a mission and purpose that guides their decisions* don't send so much as an e-mail without an agenda for what they want to accomplish* know the four "budgets" for themselves and for the other side: time, energy, money, and emotion* never waste time with people who don't really make the decision. Start with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

Empieza Con Un No

Elevate your sales expertise with advanced skills for top performers.This powerful follow-up to How to Master the Art of Selling--with over 2 million copies sold--takes your selling capabilities to the next level. Perfect for evolving sales professionals, it provides the refined tools you need to stay mentally resilient, communicate with impact, and read the room like a pro. You will learn: Strategic conversational leadership: Ask the right questions, guide buyer engagement, and manage pressure versus momentum.Observational mastery: Recognize opportunity cues and know when to push forward or ease off.Emotional connection: Spark excitement, build trust, and solve problems with empathy and authority.The trusted advisor mindset: Shift from transactional pitches to respectful, service-oriented selling--be the professional clients welcome, not avoid.Taylor McCarthy, a standout performer in door-to-door sales, closes in a single day what many average reps do in a year. His method? He reframes the salesperson role from the stereotypical Hollywood manipulator to trusted advisor, earning respect and trust, not just money.Adapted from the principles of Tom Hopkins, whose training has shaped the highest-earning sellers on the planet, this book reimagines those time-tested techniques for today's high-stakes sales environment.

Winning the Game of Sales

How to Master the Art of Selling 2

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics with AI.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Don't Do Business with Dicks

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