Digital Marketing
Analyzing its Transversal Impact
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
juillet 2024, env. 294 pages, Anglais
Taylor and Francis
978-1-03-247173-0
Taylor and Francis
978-1-03-247173-0

