Digital Marketing
Analyzing its Transversal Impact
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
Juli 2024, ca. 294 Seiten, Englisch
Taylor and Francis
978-1-03-247173-0
Taylor and Francis
978-1-03-247173-0

