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Taylor J: Digital Decisioning

Digital Decisioning

Using Decision Management to Deliver Business Impact from AI

Nobel Prize winner Alvin Roth argues that our most important and difficult decisions - about our most controversial issues - require a different calculation of what matters most. Our intuitive and automatic thinking is influenced - in ways we don't always recognize - by strongly-held notions of repugnance. A transaction is repugnant if some people want to engage in it, and others think they shouldn't be allowed to. You Can't Do That explores how ideas about repugnance have changed drastically over time, and examines the causes and consequences of forbidding transactions in our most intimate relationships (such as sex, reproduction, or donating blood) and our commercial relationships (finance, labor, or data use). Leading economist Alvin Roth turns his attention to a controversial set of markets to answer difficult questions about allowing, regulating or forbidding certain transactions. Should narcotics be legalised? Should we allow compensation for kidney donors, or let thousands of people die each year while waiting for an altruistic kidney? Should we allow physician-assisted suicide for terminally ill patients who desire death with dignity? Roth's goal is not to tell us what to think, but to give us a new framework for how to think - balancing the rights of people to pursue their individual and mutual goals with the need to protect society's most vulnerable members from harms that might arise from markets, including black markets, growing without boundaries. This is about trade-offs, not moral absolutes. Combining Roth's expertise in market design with his skill in making complicated ideas accessible, You Can't Do That examines how to make those trade-offs in the most humane, beneficial, and efficient ways.

What Controversial Transactions Reveal About How Markets Work

Moral Economics

Better decisions are rarely the product of certainty. They are the product of structure.
PRAETELA: A Practical Architecture for Better Decisions Under Uncertainty introduces Decision Architecture, a practical system for improving how decisions are framed, evaluated, documented, reconsidered, and learned from when information is incomplete and constraints are real.
At its core are three connected components-ORIDOT, the TIO Triangle, and DARD-that structure reasoning, assess sufficiency under constraint, and preserve the durable decision record. Together, they provide a repeatable architecture for moving from uncertainty to action without pretending uncertainty can be eliminated.
PRAETELA examines decision-making across organizational, managerial, policy, strategic, and professional contexts. Rather than promising perfect predictions or flawless outcomes, it focuses on something more useful: making the reasoning behind a decision explicit, disciplined, reviewable, and capable of improving over time.
Designed for managers, analysts, consultants, students, policymakers, entrepreneurs, and anyone responsible for consequential decisions, PRAETELA provides both a conceptual foundation and a practical framework for answering a deceptively difficult question:
Given what we know, what we do not know, the constraints we face, and the consequences that matter-what should we do?

A Practical Architecture for Better Decisions Under Uncertainty

PRAETELA

THE GROUNDBREAKING GUIDE TO DECODING THE HIDDEN LANGUAGE OF MODERN LIFE Why do some people command attention the moment they walk into a room while others go unnoticed? What if you could spot the hidden dynamics that shape every conversation, meeting and negotiation?In How to Read the Room, bestselling author and behavioural scientist Pamela Meyer combines cutting-edge research with techniques inspired by intelligence agencies to teach you how to read people with confidence. Her practical four-step framework reveals how to recognise power shifts, uncover hidden motivations, build trust and understand what people are really communicating. Whether you're pitching an idea, interviewing for a job, leading a team or navigating everyday relationships, you'll learn to see what others miss, respond with greater influence and make better decisions.When you can read the room, you can change the outcome.'A book that will help you listen and be heard more' - Daniel H. Pink 'A delightfully useful guide to understanding the people in your orbit' - Adam Grant

How To Read The Room

In a world of tremendous change, uncertainty, and simplistic AI-driven answers, it is easy to look to an uncertain future with anxiety. In The Leader's Oracle, Chief Strategy and Innovation Officer Roopa Unnikrishnan shows that the wisest leaders instead look to the ancient past for inspiration. By channeling the Oracle of Delphi, these leaders ask better questions and challenge their organizations to transform. Offering a provocative lens on the future of strategic leadership, The Leader's Oracle is not just a book about strategy—it is a call for a cultural shift in how we lead, how we think, and how we build organizations. Through this uniquely powerful framework, readers examine and harness the timeless wisdom of the ancients to help their own business and career: <ul><li>operate at the edge of clarity</li><li>interpret patterns and possibilities</li><li>provoke transformation, not comfort </li><li>serve the powerful, but answer to the truth</li><li>protect future-facing wisdom in a reactive world</li></ul> This unique framework on business strategy and leadership explores a critical paradox in today’s corporate environment: in a world obsessed with operational excellence and short-term wins while struggling with historic transformational changes, we often neglect the voices of the long-term thinkers, the strategic questioners, the ones who highlight or introduce ambiguity to force clarity. The Leader's Oracle serves as a call to arms for leaders, board members, and aspiring strategists to embrace their inner Delphic voice—one that cuts through noise, evokes questions, and drives tectonic shifts, not just tactical maneuvers.

Using Ancient Wisdom to Improve Strategy and Decision-Making

The Leader's Oracle

BUILT FROM THE GROUND UP

Small decisions. Extraordinary results.

Most people chase big breaks. The few who win at life master small decisions, because in an asymmetric world, the smallest move can create the greatest impact.

Asymmetric reveals the hidden patterns behind extraordinary results and gives you the frameworks, tools, and mindset to spot high-leverage decisions others overlook.

Inside, you will learn how to:
- Identify decisions with outsized returns
- Understand how one decision triggers a chain reaction
- Use the Leverage Matrix to evaluate every choice
- Build assets, not just stay busy
- Compound advantages over time
- Design a life of leverage, freedom, and impact

This isn't about working harder. It's about choosing better.

Why Small Decisions Create Extraordinary Results

Asymmetric

Rebuilding Under Debt: Thinking Clearly When Everything Is a Blur
A short guidebook for making safer decisions when the margin for error is thin

You're not bad with money. You're overloaded.

When you're under debt, urgency crowds out clarity. Every decision feels necessary, every option feels risky, and most advice assumes you still have the time, energy, and focus to think straight. This book starts from a different place.

Rebuilding Under Debt is not about getting rich, fixing your mindset, or chasing quick wins. It is not a step-by-step payoff plan. It is a practical guide to clearer judgment under financial pressure.

By naming the cognitive state of debt as The Blur and introducing simple, stabilizing ideas like No Heroics and Positioning, this book helps you reduce mistakes before trying to optimize outcomes. Its goal is not dramatic transformation. Its goal is decision safety when your thinking is under strain.

Written from inside the problem, not after a clean escape, this is a calm, judgment-free guide for staying intact long enough to recover. It is for people who already know the basics-budgeting, cutting expenses, paying things down-but find that knowledge alone is not enough when anxiety distorts judgment and the cost of being wrong feels unbearable.

Inside, you'll find:
a framework for safer decisions under pressure
rules that stop small mistakes from compounding
a way to distinguish income from real stability
systems designed for low-energy days, not ideal conditions
guidance on using leverage and tools like AI without outsourcing judgment
a realistic definition of stability you can actually measure




This book will not tell you what to chase. It will help you stop making things worse so better options can emerge.

Rebuilding under debt is rarely dramatic. It is careful, constrained, and deeply human. This guide exists to help you move forward without self-betrayal-one safer decision at a time.

Rebuilding Under Debt

'Perform &amp; Transform is an engaging, practical guide to the under-appreciated human dimension at the heart of successful transformations.' - Scott D. Anthony, Clinical Professor of Strategy, Tuck School of Business at Dartmouth College

Transformation is no longer an occasional initiative - it's the day job. New technology, AI, shifting customer expectations and constant disruption are widening the gap between how organisations run today and what the future demands.
In Perform &amp; Transform, transformation specialist Aleksandra Hertelendi offers a practical strategy book for business leaders who need results without burning out their people. Built for real-world complexity (where the "masterplan" breaks), this book sets out an actionable framework that sticks.
Each chapter turns insight into practice with clear tools, "tiny experiments", reflection prompts and decision frameworks you can use immediately.
Perform &amp; Transform shows how to:
¿ distinguish change from true transformation
¿ build team momentum under pressure
¿ craft narratives that generate commitment, not compliance
¿ design systems that reinforce new behaviours
¿ run strategy as a compass
¿ simplify using a new lens
Learn how to "perform and transform" - delivering today's KPIs while building tomorrow's capabilities. This is a practical and inspiring guide for CEOs, founders, transformation directors and senior leaders to organisational transformation, digital transformation and culture change in the age of AI - practically, humanely and at speed, for every industry.
About the Author
Aleksandra Hertelendi is a transformation strategist based in London. She has supported British executives in telecoms, media, fintech, and public infrastructure through mergers and acquisitions, leadership restructuring, and cultural reinvention. Her work has connected her with leading academic thinkers at Harvard, Dartmouth, Oxford Said, and London Business School.
Reviews
'Read this book if you are prepared to roll your sleeves up and wade into the murky waters of change. This book will shape what you do and give you a toolkit to align leaders.' - Dr Alison Maitland, Psychologist, Author of Drop the Struggle and Consulting Director, Becoming International
'Her insight, beliefs and skills shine through in this book - which in short is a powerful, impactful and enjoyable read for any executive or anyone interested in change, organisations and people.' - Dr Stuart Wainwright OBE, Chief Executive, UK Centre for Ecology and Hydrology

A Practical Strategy for Leaders Balancing KPIs, Culture and the Future

Perform & Transform

The Predator's Edge: Ruthless Focus, Unshakeable Discipline, and the Mindset of High Performers

Somewhere between the boardroom and the battlefield, a certain kind of mind gets built - one that does not flinch when the numbers turn red, does not confuse motivation with discipline, and does not let fear cast a vote on decisions logic has already settled. This book is a working manual for building that mind on purpose.

This is not another book about hustle. It is a mechanism-first guide to the specific mental architecture that founders, operators, closers, clinicians, and high-stakes decision-makers rely on when the pressure is real: the physiology behind a bad decision and how to pre-empt it, the discipline systems that replace fragile motivation with reliable execution, the reappraisal techniques that convert acute stress into usable fuel, the strategic patience that outperforms speed in negotiation and timing, and the command presence that earns trust through honesty rather than performance.

Across ten substantial chapters, you'll learn how to:

- Close the gap between deciding and doing, so hesitation stops taxing every high-stakes moment
- Protect ruthless focus in an environment engineered to fragment it
- Build a discipline engine that runs on designed systems, not daily motivation
- Pre-map decisions so pressure only has to retrieve a plan, not invent one
- Reframe stress arousal as fuel using techniques drawn from performance research
- Deploy strategic patience as a genuine competitive weapon
- Engineer resilience deliberately, before the crisis that will test it
- Build routines that make elite output boring and repeatable
- Lead under fire with command presence that never tips into manipulation
- Pace a career against a decade, not a single sprint

Every chapter closes with a concrete Predator's Protocol - specific, dated actions you can start the same day - and a condensed summary built for a faster second pass once the ideas have been tested against real situations. A full ninety-day implementation plan at the back turns all ten chapters into a single sequenced program.

One line runs through every page: the only person these techniques are aimed at is you. There are no scripts here for reading or exploiting other people - that territory is crowded, fragile, and expensive in the long run. What you'll find instead is a rigorous, honest system for building an edge that holds under real pressure and never needs to stay hidden to keep working.

THE PREDATOR'S EDGE

People don't need more motivation. They need a better way to think.

For nearly 30 years, Robert Jacques led operations and construction teams, serving as Vice President of Operations and later Director of Construction for more than two decades. Long before he wrote The Glass Is Full System, he was applying its principles to make high-stakes decisions, build high-performing teams, and solve complex business challenges.

But the system wasn't born in the boardroom.

It was forged through a journey that began in foster care and evolved into a lifelong pursuit of understanding why some people consistently rise above adversity while others remain trapped by it.

The Glass Is Full System introduces a practical framework built on three foundational principles:Mission: Stay focused on what truly matters.
Calm: Respond with clarity instead of reacting emotionally.
Consistency: Build the habits that shape your identity and your future.




Supported by psychology, neuroscience, and decades of real-world leadership experience, this isn't another collection of generic motivational quotes. It's a practical framework for seeing what others miss-so you can make better decisions, build stronger relationships, and lead with greater confidence.

Whether you're leading a company, strengthening your relationships, or simply trying to become the person you're capable of being, The Glass Is Full System offers a transformative way to think differently. Because when you change how you see the world, you change how you live in it.

See what others miss.

The Glass is Full System

The Promise and Peril of Navigating Our Agentic AI Future

When Machines Act

A Nobel Prize-¿winning economist shows us why we have to deal in trade-offs when we can't agree on what's right and what's wrong.Some of the most intractable controversies in our divided society are, at bottom, about what actions and transactions should be banned. Should women and couples be able to purchase contraception, access in vitro fertilization, and end pregnancy by obtaining an abortion? Should people be able to buy marijuana? What about fentanyl? Can someone be paid to donate blood plasma, or a kidney?Disagreements are fierce because arguments on both sides are often made in uncompromising moral or religious terms. But in Moral Economics, Nobel Prize-winning economist Alvin E. Roth asserts that we can make progress on these and other difficult topics if we view them as markets-tools to help decide who gets what-and understand how those markets can be fine-tuned to be more functional. Markets don't have to allow everything or ban everything. Prudent market design can find a balance between preserving people's rights to pursue their own interests and protecting the most vulnerable from harms.Combining Roth's unparalleled expertise as market design pioneer with his incisive, witty accounts of complicated issues, Moral Economics offers a powerful and innovative new framework for resolving today's hardest controversies.

Digital Decisioning

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