Digital Consumer Behavior
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
février 2026, env. 246 pages, Anglais
Taylor and Francis
978-1-032-57368-7
Taylor and Francis
978-1-032-57368-7