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: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

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Tilman W. Birkenfeld

Die Thiel-Strategie

Wie man die Zukunft investiert

Routledge Studies in Trust Research

Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical "must-haves" for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built-or damaged-through everyday HR decisions such as hiring, performance evaluation, rewards, development, and the handling of conflict, and why trust matters for engagement, well-being, innovation, and retention.Bringing together international authors from Europe, the United States, and Asia, the chapters combine clear conceptual frameworks with evidence from surveys, comparative analyses, and real organizational cases. The volume covers timely topics including trust in AI-supported recruitment and selection, the role of HR in cybersecurity and information security staffing, stress during digital transformation, cross-cultural and generational differences in trust, and trust in automated work environments. It also highlights risks linked to surveillance and opaque decision-making and offers practical guidance on transparency, communication, employee involvement, and responsible data use.Written for non-specialists as well as scholars, the book provides a global, future-oriented map for designing HR practices that are both effective and trustworthy in an era of rapid change.

Navigating Human Capital in the Age of Transformation

Trust and Human Resource Management

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment. From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes: -How PR campaigns work -Giving and receiving writing feedback -AP style tips and helpful AI terms -Writing SMART Objectives &gt;Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team. Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!

The PR Writing Workshop

Why unfettered free-market capitalism endangers democracy—and what to do about it. In Private Power and Democracy’s Decline, Mordecai Kurz explores the relationship between free-market capitalism and democracy. He shows that technology has made capitalism different from what was envisioned in the Age of Enlightenment. Technology creates centers of market power and monopoly concentration that result in a society in which some people are enriched immensely while many workers’ livelihoods are often destroyed. Contrary to conventional thinking, technological competition does not remove market power, which becomes a permanent fixture of free-market capitalism. Such private power creates political inequality and generates forces that cause democracy’s decline and possible destruction. Applying these ideas to the US, Kurz shows that today’s problems begin in the 1980s with the policy of unregulated free-market capitalism. Coupled with the information technology revolution, this created a techno-winner-takes-all economy—leading to a second Gilded Age of unsustainable inequality and extreme political polarization. In the last 50 years, the economy “boomed” for some while leaving the majority of America’s workers behind. Kurz concludes that only regulated capitalism can support democracy so that the benefits of technology are more equally shared and no person’s livelihood is destroyed to enable others to be enriched. To save democracy, he proposes a “restoration-of-livelihood” policy, offering firms managerial flexibility to maintain rising productivity while ensuring that technology does not destroy the livelihood of others.

How to Make Capitalism Support Democracy

Private Power and Democracy's Decline

KI-Compliance im Unternehmen: Schlüssel zur Haftungsvermeidung und Wettbewerbsfaktor

Künstliche Intelligenz ist längst Teil unternehmerischer Praxis - und bringt komplexe rechtliche Herausforderungen mit sich. Welche Vorschriften gelten? Wo lauern Haftungs- und Reputationsrisiken? Wie lässt sich der KI-Einsatz rechtssicher gestalten? Gefragt ist Anwendungswissen - fundiert, praxisnah und mit Blick auf alle relevanten Rechtsgebiete.

Der neue Praxisleitfaden
<li>erläutert die Anforderungen der KI-VO und weiterer zentraler Vorschriften
</li><li>zeigt die rechtlichen Implikationen im Urheber-, Patent-, Marken-, Design-, Datenschutz-, Geschäftsgeheimnis- und Arbeitsrecht
</li><li>behandelt aktuelle Themen wie Hochrisiko-KI-Systeme, verbotene Praktiken, Transparenzpflichten, KI-Bias, Profiling und KI-Werbung
</li><li>liefert praxisorientierte Hilfsmittel: Checklisten, Schaubilder, Mustertexte und Organigramme.

Die klare Struktur folgt den drei Phasen des KI-Einsatzes: 
1. Erwerb und Entwicklung
2. Fütterung mit Daten
3. Nutzung und Output

So finden Nutzer:innen gezielt Antworten auf Fragen wie:
- Welche rechtlichen Vorgaben gelten in welcher Phase?
- Wie lassen sich Risiken frühzeitig erkennen und absichern?
- Welche vertraglichen Regelungen sichern den KI-Einsatz ab?
- Wie greifen nationale, europäische und internationale Vorschriften ineinander?

Das Praxishandbuch 
ist das ideale Arbeitsmittel für alle, die KI rechtssicher einsetzen wollen - von der Planung bis zum laufenden Betrieb.

Expertenwissen garantiert
RA Dr. Philipp Mels, FAGewRS, ist ausgewiesener Experte für KI-Compliance, IT- und IP-Recht sowie erfahrener Prozessanwalt. Seine Kombination aus juristischer Präzision und praktischer Erfahrung macht das Werk zu einem unverzichtbaren Begleiter.

Vom Handbuch profitieren
Anwält:innen
Unternehmensjurist:innen
Anbieter:innen von KI-Systemen und deren Rechtsberater:innen
</li>

KI-VO | Gewerblicher Rechtsschutz | Urheberrecht | Datenrecht | Haftung

KI-Compliance im Unternehmen

'You won't look at your screens in the same way after reading this book' Grace Blakeley, author of VULTURE CAPITALISM 'Logging Off is a life-saving book' Mikaela Loach, author of IT'S NOT THAT RADICAL 'A harrowing but important read' Carole Cadwalladr We live in a digital world. In the 30 years since we've been online, we've created connections, crossed boundaries and discovered new worlds. We have done things generations before us could never have imagined. But at what cost? Growing up as a Gen Z, Adele spent endless hours as a teenager on social media, shaping her view of herself and the world. As a freelance journalist, she has used her social media platforms and digital technology to develop a career in an unfamiliar and competitive industry, benefitting from the opportunities that these spaces can offer. But after losing her sister to online harms, she realised that our current digital world is failing us. We are an anxious and discontent generation. Our lived realities and our online vulnerabilities are inextricably linked, and this means big business for social media tycoons who want us to stay scrolling at any cost. As Big Tech barons make their billions, capitalising on our emotions, instincts, insecurities and desires, everyday people are losing out. From workers being fired by algorithms, to online forums dedicated to revenge porn and encouraging suicide, to censorship of marginalised voices and the turbulent impacts of AI, Logging Off reveals that our digital world is currently fuelling crises that only empathy, agency and humanity can resolve. This book is a call for a radical reclamation of our digital world, for a more humane future that empowers us all. 'Poignant, timely and astute, Logging Off is a compelling examination of how our lives have been shaped - and irrevocably changed - by the rise of digital technologies' Yomi Adegoke, author of THE LIST

The Human Cost of Our Digital World

Logging Off

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

An intimate portrait of the world's most brilliant tech visionary and his game-changing company DeepMind, from award-winning financial journalist and historian Sebastian Mallaby Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

Law, Theory and Practice

Insurability of Emerging Risks

Künstliche Intelligenz (KI) prägt viele Bereiche von Wirtschaft, Verwaltung und Gesellschaft. Dabei wirft sie tiefgreifende rechtliche, technische und ethische Fragen auf. Die Regulierung nimmt zwar zunehmend Gestalt an, bleibt aber Stückwerk - und steht der rasanten Entwicklung der Technologie und ihren immer neuen Herausforderungen gegenüber.

Maßgeschneiderter Zugang zum KI-Recht
Der neue StichwortKommentar KI von Dornis/Eichelberger/Seckelmann ermöglicht einen strukturierten Zugang zu einem der dynamischsten Rechtsgebiete unserer Zeit. 

Das Werk
<li>erschließt die zentralen Fragen und Problemfelder rund um KI nach Stichwörtern
</li><li>bietet einen schnellen und strukturierten Zugriff auf alle relevanten Inhalte und
</li><li>verbindet die systematische Tiefe eines Kommentars mit der Benutzerfreundlichkeit eines Lexikons. 

Die alphabetische Ordnung ermöglicht ein gezieltes Nachschlagen, während die Beiträge fundierte juristische und interdisziplinäre Analysen zu jedem Stichwort liefern. 

360 Grad-Blick mit dem SWK-KI
Die kommentierten Begriffe decken alle wesentlichen rechtlichen, technischen, wirtschaftlichen und ethischen Aspekte der KI ab. Das Spektrum umfasst sowohl spezifische Rechtsprobleme als auch übergeordnete Themen. Ein Schwerpunkt liegt auf der Interaktion von KI und Gesellschaft. Behandelt werden unter anderem Algorithmentransparenz, autonomes Fahren, Bias und Diskriminierung. Weitere Themen sind Hochrisiko-KI-Systeme, Datenschutz, Produktsicherheit und Regulierung.

Fazit
Mit seinem praxisorientierten Ansatz, seiner klaren Struktur und seiner interdisziplinären Perspektive setzt der SWK-KI Maßstäbe. Das Werk ist ein unverzichtbarer Begleiter für alle, die sich mit KI beschäftigen - sei es in der Entwicklung, Anwendung oder Regulierung. Es richtet sich daher gleichermaßen an Rechtsanwält:innen, Unternehmensjurist:innen, Compliance und AI Officer, Entwickler:innen, Behörden, Versicherungen, Interessenverbände und Wissenschaftler:innen. 

Die Autor:innen des von Prof. Dr. Tim W. Dornis, J.S.M.; Prof. Dr. Jan Eichelberger, LL.M. oec. und Prof. Dr. Margrit Seckelmann, M.A. herausgegebenen Werkes setzen sich seit Jahren intensiv mit den rechtlichen Fragestellungen und Herausforderungen der KI auseinander. Sie verfügen über umfassende Fachkenntnisse in diesem sich stetig weiterentwickelnden Fachgebiet: 
Katharina Baehr | Prof. Dr. Susanne Beck, LL.M. | Prof. Dr. Nadja Braun Binder | Prof. Dr. Petra Buck-Heeb | Prof. Dr. Tim W. Dornis, J.S.M. | Prof. Dr. Jan Eichelberger, LL.M. oec. | Prof. Dr. Jörg Fritzsche | Birte-Gesa Früh, LL.M. | Prof. Dr. Malte Gruber | Prof. Dr. Axel Halfmeier, LL.M. | RiAG Mario Hilzinger | StA Richard Hu | Prof. Dr. Dietmar Hübner | RAin Dr. Lisa Käde | RA Prof. Dr. Thomas Klindt | Jari Kohne | Roman Konertz, LL.M., B.Sc. | Asst.-Prof. Dr. Pascal König | Niklas Krause, LL.M. | Dr. Wolfgang Kreißig | Dr. Simone Kuhlmann | Nils Lilienthal | Finja Maasjost | Jann Maatz | Lina Marquard, LL.B. | RAin Julia Meggyes | Hendrik Meier | Prof. Dr. Juliane Mendelsohn | Prof. Dr. Catrin Misselhorn | Inga Müller | RiAG Dr. Jan Mysegades | Dr. Ioannis Revolidis | Nelli Schlee | Prof. Dr. Hans-Patrick Schroeder | Prof. Dr. Margrit Seckelmann, M.A. | Dr. Sikandar Siddiqui | Dr. Pascal T. Sierek | Prof. Dr. Christoph Sorge | Prof. Dr. Felipe Temming, LL.M. | Prof. Dr. Antje von Ungern-Sternberg | Dorothea Utermöhlen, LL.M. | PD Dr. Tobias Voigt | Dr. Mike Weber | Prof. Dr. Christoph Wendelstein | Jannik Zeiser, M.Sc.
</li>

Stichwortkommentar Künstliche Intelligenz

Routledge Studies in Organizational Change & Development

The Covid-19 pandemic revolutionized the workplace, pushing organizations to rapidly adopt remote and hybrid working models. As we emerge from the lockdown, hybrid working has become a permanent fixture in many industries. However, the shift has created uncertainty for both employees and employers. While many workers demand flexible working conditions, organizations are grappling with how to maintain collaboration, innovation, and organizational cohesion in a more fragmented environment. This book explores these dynamics, focusing on the ongoing challenges and opportunities brought about by hybrid work arrangements. The rise of artificial intelligence (AI) introduces a second layer of complexity to the workplace. With the potential to transform job roles, workflows, and even decision-making processes, AI presents both opportunities and risks. This volume brings together experts in organizational development to examine how AI is reshaping the future of work. Contributors will discuss how these changes are impacting career trajectories, employee engagement, and the traditional structures of organizational development. Through a mix of theoretical insights and practical case studies, this book offers a comprehensive exploration of how hybrid working and AI are shaping the future of organizations. Providing valuable insights into navigating these transformative shifts, this volume will be of great interest to researchers, academics, practitioners, and those interested in the evolving world of work.

The Impact on Organizational Development

Hybrid Working and AI

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Deviants

Die Thiel-Strategie

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