Customer Centric Support Services in the Digital Age

<p>This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.</p><p>Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.</p><p>The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.</p><p></p>