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Bernays E: Crystallizing Public Opinion

Crystallizing Public Opinion

Learn how to design and deliver impactful sports events with lasting legacy outcomes.Strategic Sports Event Management by Paul Walters is a practical textbook for undergraduate students studying events, sport management and related disciplines. Aligned with core modules in sports event planning and delivery, it provides a structured foundation for understanding how to design, manage and evaluate successful events in a global and evolving industry.This textbook introduces the fundamentals of sports events, including market dynamics, industry trends, economic impact and the role of key stakeholders. It guides students through strategic and ethical planning processes, with a strong focus on aligning events to the UN Sustainable Development Goals and delivering meaningful legacy outcomes. Financial planning, sponsorship and corporate partnerships are explored alongside emerging developments such as AI, blockchain, fan engagement and the rapid growth of esports, helping students understand how digital transformation is reshaping the sector.This textbook includes: - Strategic frameworks for planning and evaluating sports events and their legacy - Real-world examples from global and community sports events, such as the Olympic Games (Athens, London, Tokyo, Paris and Los Angeles), the Commonwealth Games, the Premier League and Wimbledon - Reflective questions and practitioner insights to support critical thinking - Practical tools, templates and assessment activities for applied learning - Online resources including lecturer slides and video interviews Whether studying event management or preparing for a career in sport management, this textbook equips students with the knowledge and practical capabilities to design, deliver and evaluate successful sports events.

Global, Digital and Sustainable Practices from Planning to Legacy

Strategic Sports Event Management

Global Narratives of Russian Disinformation

Built using the renowned, hands-on Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account.No matter what the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, as well as how meaning is created through data and language choices that craft stories and strategic campaigns for communities. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability and age, and recognize communicators' responsibilities in shaping national and international discussions. This new edition addresses recent significant cultural events (e.g. George Floyd's murder, the COVID-19 pandemic and attacks on DEI), U.S. Supreme Court decisions, and adds a new chapter (Chapter 12) on Visual Communication and Artificial Intelligence.A fantastic introduction to this complex but important field, this book is perfect for students, teachers and early career communicators. The combination of a hands-on approach and pull-out boxes with the diverse voices curated by editors María E. Len-Ríos and Earnest L. Perry Jr. makes this an ideal text for the classroom and beyond.

Storytelling and Diversity

Cross-Cultural Journalism and Strategic Communication

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Moderne Managementansätze

Edition Wissenschaft & Praxis

Von interaktiven Dynamiken zu strategischen Entscheidungen

Psychologie im Influencer Management

Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections - core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence - it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.

A Reflective Approach

Corporate Social Responsibility Communication

'With the far right continuing to consolidate power, Backlash is an essential guide to the different forms that authoritarian populism has taken and the different strategies it has employed ... Required reading not only for scholars but for those on the frontlines of fighting fascism'&nbsp;John Feffer, author of Right Across the World

'An urgent book [which] shows how the rise of autocracy links to global upward transfers of wealth'&nbsp;Sian Lazar, Professor, University of Cambridge

We live in an age of counterrevolution. Political and social gains of previous decades are being rolled back, while at the same time the atomisation and injustices of global capitalism intensify. Political leaders are scapegoating minorities and political enemies, while consolidating even more power and wealth for elites.

This collection of essays from an international team of leading researchers explores the global rise of the radical right and its social and political contradictions. Examining India, Eastern Europe, the US, Argentina, Germany and more, Backlash draws the connections between these movements and governments, providing crucial analysis for those looking for weaknesses in the terrifying rise of the far right.

Don Kalb is Professor of Social Anthropology at the University of Bergen, and director of the GRIP programme on global inequality. His most recent book is Value and Worthlessness: The Rise of the Populist Right and Other Disruptions in the Anthropology of Capitalism.

Walden Bello is an author, academic, and political analyst. Designated 'my favourite no-nonsense revolutionary' by Naomi Klein, he was also the recipient the Right Livelihood Award (aka the Alternative Nobel Prize) in 2003 and named Outstanding Public Scholar by the International Studies Association in 2008.

The Global Rise of the Radical Right

Backlash

Explores the Kremlin's use of Russian history and media to cement a particular patriotic history into everyday Russian life, using the past to justify its policies, legitimize its rule, and redefine what it means to be 'good' Russian.

The Politics of the Past in Putin's Russia

Memory Makers

Internal communications teams have often relied on activity counts and engagement scores that describe what was done rather than what changed. This is no longer enough: they need to demonstrate clear evidence of communication effectiveness.Grounded in real-world experience, Measuring the Impact of Internal Communications shows how to measure what truly matters and highlight the outcomes that shape organizational success. It provides a four-stage, twelve-step model built around organizational alignment, meaningful outcomes, credible evidence and continuous improvement. The book explains what meaningful impact looks like inside organizations, how to define outcomes that leaders recognize, how to gather and interpret evidence and how to use insight to influence leadership and strengthen communication effectiveness.Measuring the Impact of Internal Communications includes insights and interviews from leading voices across the communication and research landscape including Kevin Ruck and Mary Welch. By equipping professionals to define, measure, understand and communicate their results effectively, this book shows why and how measurement in internal communication is now essential to business performance, leadership credibility and employee experience in an increasingly connected and data-driven world.

Translating Metrics into Meaningful Organizational Outcomes

Measuring the Impact of Internal Communications

Integrating CSR, ESG, and Innovation

Sustainability in Digital Enterprises

This book critically examines how public relations theory and practice are being redefined within the sociopolitical, cultural, and technological realities of the Global South. Grounded in Southern African scholarship, the book challenges dominant Western paradigms by foregrounding relational, ethical, and contextually embedded approaches to strategic communication.Through theoretically rich and empirically informed chapters, the volume explores key contemporary themes shaping the field, including metamodernism, dialogic engagement, digital intermediation, sustainability communication, anti-fragile crisis management, participatory governance, and the future of PR education in an AI-mediated world. Collectively, these perspectives advance a more inclusive understanding of PR as a discipline that transcends functionalist traditions to embrace social responsibility, authenticity, and transformative dialogue.Intended for scholars and reflective practitioners, this volume positions Southern Africa as an intellectual contributor to global PR thought. It underscores the field's evolving role in cultivating trust, transparency, and resilience, and in shaping public relations as a strategic and ethical force for societal progress in an interconnected, rapidly changing world. The book will particularly appeal to advanced public relations scholars seeking critical insights into developing PR practice and theory in the context of AI and related fields, including strategic communication, advertising, journalism, and digital marketing.

Perspectives from Southern Africa

Public Relations in the Global South

Crystallizing Public Opinion

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