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Corporate Reputation

Corporate Reputation

Managing Opportunities and Threats
Livre (relié)240.00 CHF
livrable dans env. 10-20 jours

Contenu

Covers such topics as: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats.

Informations bibliographiques

avril 2011, 356 pages, Psychological and Behavioural Aspects of Risk, Anglais
Taylor and Francis
978-0-566-09205-3

Sommaire

Mots-clés

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