Covers such topics as: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats.
April 2011, ca. 356 Seiten, Psychological and Behavioural Aspects of Risk, Englisch
Taylor and Francis
978-0-566-09205-3
Taylor and Francis
978-0-566-09205-3
Covers such topics as: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats.
April 2011, ca. 356 Seiten, Psychological and Behavioural Aspects of Risk, Englisch
Taylor and Francis
978-0-566-09205-3
Taylor and Francis
978-0-566-09205-3
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