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Corporate Communication: A Marketing Viewpoint offers an overview of the framework.

Podnar Klement: Corporate Communication

Corporate Communication

A Marketing Viewpoint

1.Corporate Communication Framework 2.Corporate Identity 3.Corporate Brand and Branding 4.Employer Branding 5.Ethical Branding and Corporate Social Responsibility 6.Stakeholder Management and Communications 7.Storytelling and Issue Management in Times of Change and Crises 8.Corporate Communications 9.Corporate Associations: Identity Traits and Corporate Image 10.Corporate Associations: Reputation and Trust 11.Organizational Identification 12.Organizational Commitment and Social Acceptability

Focusing on social types during the July Monarchy, Pauline de Tholozany argues that the popularity of typologies in France participated in the construction of a national ideal conceived as a sum of individual parts. Tholozany shows that types such as the dandy, flâneur, and grisette abounded in plot-riven literary genres and in journalistic sketches, signaling a fear of obsoleteness that continually evolving printing technologies cast on social thought, thereby inaugurating a new way of thinking about society.

The (Un)Making of National Identity in France

Social Types in Nineteenth-Century French Literature and Journalism

Routledge Research in Gender and Society

Despite the expansion of female employment, women continue to be crowded into a small number of occupations which, in the main, represent low-paid jobs. This key book analyzes this issue and examines one route of escape: self-employment.

Women and the Labor Market

The new edition of Comparative Media Law and Ethics further explores differing legal and ethical systems as they relate to media practice and regulation around the world. Updated material in this expanded edition includes exploration of different approaches to libel law on social media, assessment of the impact of WikiLeaks on state and national security law, libel law developments in US and UK, changes to privacy media law and media regulation in the UK in light of the Leveson Inquiry and more international analysis of media law issues in countries including Denmark, India, Indonesia, China and Hong Kong. Additional updates include an expanded glossary and new companion website materials.

Comparative Media Law and Ethics

Multivariate Applications Series

Time Series and Dynamic Factor Analysis

Single Case Analysis for Behavioral Science Research

Routledge International Studies in Money and Banking

As an integral part of the world financial market, the global asset management industry has played a significant role in almost every critical event and change in the world financial market over the past four decades. Its growth has been facilitated from the financial innovations in products and management technologies from various financial institutions. It is definitely a challenge to comprehend the dynamic linkage between the global asset management industry and the world financial market, institutions and products. This book takes the challenge by providing a systematic and analytical review of the dynamic development of global asset management industry in its market structure, product diversities, risk management technologies and performance. The book aims at offering researchers, investors and financial practitioners a comprehensive introduction on how the dynamic development of global asset management industry has been integrated with the fast changing world financial market, institutions and products. As wealth or asset management is becoming a popular and specialized subject offered in university financial courses, this book may serve as a key textbook for financial courses in universities.

The Dynamic Development of Global Asset Management Industry

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Long-term financial planning and sound governance is essential for maintaining transportation infrastructure and assets. Public-private sector partnerships and cooperation are vital. This book looks at the current state of our infrastructure and ways to better maintain it with environmentally friendly solutions and long-term sustainability and capital planning. It examines transportation modalities and provides case examples and best practices from cities around the world where long-term asset management and local cooperation has worked to maintain and improve critical infrastructure. The authors provide creative solutions that can be implemented now for maintenance, stability, and even growth.

A Sustainable Approach to Maintain Critical Infrastructure

Transportation and Strategic Asset Management

Routledge Studies in Accounting

Intellectual Capital (IC) has become synonymous with the Knowledge Economy, whereby the intangible resources of organisations are linked to the development of value. However, take up has been problematic, causing some pundits to question if it's simply 'locked' in theory. This book seeks to 'unlock' IC by offering a practical understanding of the IC paradigm since its inception, and takes a critical and performative examination of IC research and practices, whilst offering practical examples of how to implement it successfully. Viewed from both an academic and practioner perspective, this book is useful for students and wanting to apply IC effectively.

Unlocking Intellectual Capital

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Group Leadership

The Routledge Hollywood Centenary Series

Columbia-Sony

George Loewenstein has been at the forefront of progress in bringing together the disciplines of economics and psychology. One area in which he has made a major contribution is in the analysis of intertemporal choice: th extent to which and reasons why we are prepared to defer some immediate benefit for a greater benefit at a later date. This volume includes Loewenstein's most important papers on the topic and an introduction which sets the papers in an overall framework, taking account of current work in this area.

Intertemporal Choice

Cambridge Handbooks in Psychology

The Cambridge Handbook of Personal Relationships

Corporate Communication

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