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Corporate Communication: A Marketing Viewpoint offers an overview of the framework.

Corporate Communication: A Marketing Viewpoint offers an overview of the framework.

Podnar Klement: Corporate Communication

Corporate Communication

A Marketing Viewpoint

1.Corporate Communication Framework 2.Corporate Identity 3.Corporate Brand and Branding 4.Employer Branding 5.Ethical Branding and Corporate Social Responsibility 6.Stakeholder Management and Communications 7.Storytelling and Issue Management in Times of Change and Crises 8.Corporate Communications 9.Corporate Associations: Identity Traits and Corporate Image 10.Corporate Associations: Reputation and Trust 11.Organizational Identification 12.Organizational Commitment and Social Acceptability

Cambridge Handbooks in Psychology

The Cambridge Handbook of Personal Relationships

Routledge Studies in the Modern World Economy

This book seeks to document, analyze, and interpret the transformation of contemporary Chinese economy. Its content is divided into 5 categories: state official visions, basic systems, concrete institutions, actual economic development, and interaction with the world economy. This book serves both as a handbook for scholars and a textbook for students. As a handbook, it seeks to provide scholars detailed and up-to-date source materials of major aspects of the Chinese economy - relevant statistical data, and highlights of official policy documents, laws and regulations, and communiqués. As a textbook, it seeks to inform students of the salient characteristics and overall character of Chinese economic transformation - with an emphasis on both accessibility and analytical depth.

This book seeks to document, analyze, and interpret the transformation of contemporary Chinese economy. Its content is divided into 5 categories: state official visions, basic systems, concrete institutions, actual economic development, and interaction with the world economy. This book serves both as a handbook for scholars and a textbook for students. As a handbook, it seeks to provide scholars detailed and up-to-date source materials of major aspects of the Chinese economy – relevant statistical data, and highlights of official policy documents, laws and regulations, and communiqués. As a textbook, it seeks to inform students of the salient characteristics and overall character of Chinese economic transformation – with an emphasis on both accessibility and analytical depth.

The Contemporary Chinese Economy

Economics is Political, and Other Liberating Truths

Escape From Capitalism

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Long-term financial planning and sound governance is essential for maintaining transportation infrastructure and assets. Public-private sector partnerships and cooperation are vital. This book looks at the current state of our infrastructure and ways to better maintain it with environmentally friendly solutions and long-term sustainability and capital planning. It examines transportation modalities and provides case examples and best practices from cities around the world where long-term asset management and local cooperation has worked to maintain and improve critical infrastructure. The authors provide creative solutions that can be implemented now for maintenance, stability, and even growth.

Long-term financial planning and sound governance is essential for maintaining transportation infrastructure and assets. Public-private sector partnerships and cooperation are vital. This book looks at the current state of our infrastructure and ways to better maintain it with environmentally friendly solutions and long-term sustainability and capital planning. It examines transportation modalities and provides case examples and best practices from cities around the world where long-term asset management and local cooperation has worked to maintain and improve critical infrastructure. The authors provide creative solutions that can be implemented now for maintenance, stability, and even growth.

A Sustainable Approach to Maintain Critical Infrastructure

Transportation and Strategic Asset Management

Routledge Masters in Public Management

Human resource management is a core element of any service, but especially so in public service organizations, whose employees are often their most valuable resource. This book offers research on HRM in the public sector. It covers the relationship between HRM and organizational performance, and managing cultural change and the work-life balance.

The latest instalment of the successful Routledge Masters in Public Management series: Human Resource Management in Public Service Organizations addresses a significant gap in texts that are available to practitioners and scholars of public sector management. There has been an extensive adoption of private sector human resource management (HRM) techniques within the public sectors of various countries. This transformation has had its genesis in public choice theory which has argued that government is inefficient and non-responsive. Beattie and Waterhouse combine practical techniques of human resource management within the context of the public sector focussing on a number of key areas:<ul> <ul> <li>The various components of HRM and how they may be applied in a public sector environment</li> <li>Debates in relation to the benefits of HRM within the public sector, and in particular, whether the distinctiveness of the public sector calls for a unique practice of HRM.</li> <li>Critically evaluating the interaction between HRM and the changing context of public management. </li> <li>Critically evaluating the interaction between HRM and public and voluntary sector values.</li> </ul> </ul>Human Resource Management in Public Service Organizations seeks to equip public sector managers and students of public management with the necessary skills and knowledge to more effectively manage their human resources.

Human Resource Management in Public Service Organizations

Human resource management is a core element of any service, but especially so in public service organizations, whose employees are often their most valuable resource. This book offers research on HRM in the public sector. It covers the relationship between HRM and organizational performance, and managing cultural change and the work-life balance.

Routledge Studies in Entrepreneurship

Researching Entrepreneurship argues that a critically reflexive approach is required in order to capture the messy, heterogeneous and complex nature of entrepreneurship. Accordingly, Researching Entrepreneurship challenges the researcher to take a step back in order to ask more fundamental questions prior to engaging in data collection - thus drawing attention to the critical aspects of philosophical perspectives and underpinnings

Entrepreneurship is a diverse research phenomenon which demands a multiplicity approach to aid understanding. However, despite the multi-disciplinary nature of entrepreneurship, dualistic perspectives have emerged including quantitative and qualitative; western and non-western; Europe and US, which are apparent within entrepreneurship research. Researching Entrepreneurship argues that a critically reflexive approach is required in order to capture the messy, heterogeneous and complex nature of entrepreneurship. Accordingly, Researching Entrepreneurship challenges the researcher to take a step back in order to ask more fundamental questions prior to engaging in data collection – thus drawing attention to the critical aspects of philosophical perspectives and underpinnings. This is necessary as the substitution of the word methodology for the word method has resulted in the two terms being used interchangeably. From such a position, it is then possible to explore the "taken for granted" norms of entrepreneurship scholarship and methodological myths which currently dominant entrepreneurship research. Indeed, in order to facilitate further theoretical and empirical development within the field then quite clearly, appropriate attention to philosophical underpinnings is necessary to reflect the idiosyncratic contextual nature of entrepreneurship.Aimed at academics, researchers and advanced students in the field of Entrepreneurship, Researching Entrepreneurship will adapt a critical perspective in relation to epistemological and ontological assumptions which currently shape the entrepreneurship research agenda. It will seek and challenge dualistic perspectives including quantitative and qualitative; western and non-western; Europe and US which are apparent with entrepreneurship research and place greater emphasis on the appropriateness of methodological selection in relation to research aims and objectives.

Critically Evaluating Methodology and Method

Researching Entrepreneurship

The new edition of Comparative Media Law and Ethics further explores differing legal and ethical systems as they relate to media practice and regulation around the world. Updated material in this expanded edition includes exploration of different approaches to libel law on social media, assessment of the impact of WikiLeaks on state and national security law, libel law developments in US and UK, changes to privacy media law and media regulation in the UK in light of the Leveson Inquiry and more international analysis of media law issues in countries including Denmark, India, Indonesia, China and Hong Kong. Additional updates include an expanded glossary and new companion website materials.

The new edition of Comparative Media Law and Ethics further explores differing legal and ethical systems as they relate to media practice and regulation around the world. Updated material in this expanded edition includes exploration of different approaches to libel law on social media, assessment of the impact of WikiLeaks on state and national security law, libel law developments in US and UK, changes to privacy media law and media regulation in the UK in light of the Leveson Inquiry and more international analysis of media law issues in countries including Denmark, India, Indonesia, China and Hong Kong. Additional updates include an expanded glossary and new companion website materials.

Comparative Media Law and Ethics

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Group Leadership

Routledge International Studies in Money and Banking

As an integral part of the world financial market, the global asset management industry has played a significant role in almost every critical event and change in the world financial market over the past four decades. Its growth has been facilitated from the financial innovations in products and management technologies from various financial institutions. It is definitely a challenge to comprehend the dynamic linkage between the global asset management industry and the world financial market, institutions and products. This book takes the challenge by providing a systematic and analytical review of the dynamic development of global asset management industry in its market structure, product diversities, risk management technologies and performance. The book aims at offering researchers, investors and financial practitioners a comprehensive introduction on how the dynamic development of global asset management industry has been integrated with the fast changing world financial market, institutions and products. As wealth or asset management is becoming a popular and specialized subject offered in university financial courses, this book may serve as a key textbook for financial courses in universities.

As an integral part of the world financial market, the global asset management industry has played a significant role in almost every critical event and change in the world financial market over the past four decades. Its growth has been facilitated from the financial innovations in products and management technologies from various financial institutions. It is definitely a challenge to comprehend the dynamic linkage between the global asset management industry and the world financial market, institutions and products. This book takes the challenge by providing a systematic and analytical review of the dynamic development of global asset management industry in its market structure, product diversities, risk management technologies and performance. The book aims at offering researchers, investors and financial practitioners a comprehensive introduction on how the dynamic development of global asset management industry has been integrated with the fast changing world financial market, institutions and products. As wealth or asset management is becoming a popular and specialized subject offered in university financial courses, this book may serve as a key textbook for financial courses in universities.

The Dynamic Development of Global Asset Management Industry

Corporate Communication

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