Confessions of 2 Dinosaurs
Timeless Lessons in International Marketing and Sales
This book makes you street-smart, with only a bit of academia!Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.
septembre 2023, 282 pages, Anglais
BOD - BOOKS ON DEMAND
9783756882939
BOD - BOOKS ON DEMAND
9783756882939

