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Matthew Elwell

Nick James

Cold to Sold

Serve, Sell & Scale Your Way To Business Success

GO TO MARKET LIKE YOU MEAN IT: The Tactical Field Guide for Scaling SaaS Revenue is the first book in the Go To Market Like You Mean It(TM) series.

This book is a practical operating system for B2B SaaS founders and operators who need a repeatable revenue engine, not more theory. Most startups fail not because of product quality, but because their go-to-market motion never becomes predictable.

Written by the operators at Mir Meridian, this field guide distills real-world experience building and scaling revenue systems from zero to $100M+. It is designed for founders, CEOs, and revenue leaders navigating founder-led sales, early scale, or stalled growth.

Inside, you will learn how to:
Build a 30-day RevOps backbone that exposes funnel leaks
Define ICPs based on actual buying behavior
Create scalable messaging beyond the founder
Hire and manage sales teams with clear scorecards and operating rhythms
Run disciplined founder-led or founder-light sales motions



Each chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments.

If you are done guessing and ready to build a revenue machine with intent, this book is your starting point and the foundation for the Go To Market Like You Mean It(TM) series.

The Tactical Field Guide For Scaling SaaS Revenue

Go To Market Like You Mean It

The network marketing leadership book that finally names what fear-led growth costs - and what becomes possible when love and calling lead instead You did everything right. You showed up. You stayed consistent. You built something that looks like success from the outside. So why does it feel like you're slowly disappearing inside of it? If you've ever felt like the pressure never turns off - like your rank or your results decide how you feel about yourself - like you're performing a version of you that doesn't quite feel real - you're not alone. And you're not broken. The problem isn't your discipline. It isn't your mindset. It isn't even your team. It's the system you were taught to build inside. Most leaders in network marketing and direct sales are operating inside what Bob Heilig calls fear-led growth: a model that rewards pressure, performance, and constant output while quietly disconnecting you from your calling, your voice, and your sense of self. You adapt. You learn how to lead in a way that works, even when it stops feeling like you. LOVE-LED Growth(TM) is the alternative. Not a new strategy. Not another system to master. A restored way of leading that puts calling back in the driver's seat, stabilizes your identity beyond rank and results, and allows you to grow without losing who you are in the process. Inside this book, you'll discover how to: <ul> <li>See why your content feels heavy, your conversations feel forced, and your team won't duplicate - and what's actually been driving all three</li> <li>Identify the four fear-led masks leaders develop to survive (Performer, Pusher, Teacher, Disconnected) and recognize which one has been running your business</li> <li>Catch the exact moments fear takes over in real time: before you hit "post," in the middle of a sales conversation, or right as the month-end push begins</li> <li>Shift from fear-led consistency (sprint, numb, sprint, collapse) to LOVE-LED rhythm - a pace that's intense when it needs to be but actually sustainable</li> <li>Lead in a way that builds belief in your team instead of dependence on you, so people move without needing your constant push or permission</li> <li>Use a new scoreboard for your leadership - markers that tell you it's working that have nothing to do with rank or revenue</li> </ul> Bob Heilig has spent more than twenty years inside the network marketing profession - first as a leader building his own business, then as a coach who has worked with tens of thousands of leaders across the industry. He didn't study this from the outside. He lived it, taught it, and eventually hit the same wall his clients were hitting. The business he'd spent years building started falling apart. The strategies that had worked stopped working. And in the middle of that collapse, he finally saw what he'd been missing all along. LOVE-LED Growth was written from inside that breaking point - not from the safety of the other side. If you're a network marketing or direct sales leader who has achieved success but feels exhausted, performative, and disconnected from why you started, this book was written for you. If success doesn't feel like you anymore, this is where you come back to yourself.

How to Lead When Success Stops Feeling Like You

Love-Led Growth

Salespeople today often live in an environment full of force-fed, top-down selling systems, where they are trained and directed to repeat the same monotonic, robotic words with every customer, regardless of how their customer prefers to be spoken to. In Selling from Trust, Thomas Morin offers a more human-centered approach that's based on the art of the sale, rather than the science. It's not a selling strategy, but a communication strategy that's built around how customers prefer to communicate when they're developing their own personal relationships.
Thomas's approach focuses on the core human values and experiences that stimulate relationships to grow through honesty, respect, actively listening to each other, and, most importantly, trust. Each of these basic human components helps calm the anxious customer's fears and opens his/her mind to be more receptive to and purchase from a salesperson he/she might have been initially intimidated by.
In its basic form, Selling from Trust is a how-to, bottom-up approach to winning the customer first, and only then transitioning to a product presentation with a customer who is more willing to listen and consider what a salesperson has to say, instead of running away from the typical sales pitch heard from one salesperson to the next. It's a winning approach that can be repeated with every customer because it's about the customer rather than the selling system.
The sales process is a process that, through repetition and finesse over time, gets stronger, more precise, and can lead to more profitable deals and help to establish a solid path to referrals with new customers going forward.

How to Turn Trust into a Sale

Selling from Trust

DK How Stuff Works

Descubre todo lo que necesitas saber para mejorar tus habilidades de gestión y comprender las principales teorías de la administración. ¿Es más efectivo liderar a través de la influencia o del control? ¿Es la delegación la clave de la productividad? ¿Cómo se manejan los diferentes tipos de personalidad? Esta guía fácil de usar te explica todos los aspectos de la gestión organizacional. Este libro de gestión y organización te ofrece. <ul><li>Texto simple y gráficos paso a paso con los que entenderás más fácilmente el mundo de la gestión.</li><li>Capítulos que abordan temas como los fundamentos de la gestión, la gestión de organizaciones, la gestión de personas, la comunicación y la gestión personal.</li><li>Diagramas, imágenes e infografías que te ayudarán a entender las explicaciones de manera visual y más rápidamente. </li></ul>Si tienes curiosidad y quieres aprender más sobre el funcionamiento de otras cosas...¡no te detengas aquí y sigue leyendo! Este libro pertenece a la colección de DK How it Works, Cómo funciona en español, que te explica temas complejos de forma clara y visual a través de infografías, textos sencillos e información fácil de entender tanto para estudiantes como para lectores generales que quieren ampliar sus conocimientos. Descubre el funcionamiento de la economía con Cómo funciona la economía, entiende tu mente con Cómo funciona el cerebro y explora el cosmos como nunca antes lo habías hecho con Cómo funciona el espacio. ¡Hay mucho por aprender! ------------------------------------------------------------------------------- Discover everything you need to know to improve your management skills and understand key management and business theories with this unique graphic guide. How Management Works is a definitive and user-friendly guide to all aspects of organizational management. Learn whether it is more e­ffective to lead through influence or control? Is delegation the key to productivity, and how do you deal with di­fferent personalities? With this simple Economics book, you can find: <ul><li>An introduction to complex concepts and new ideas for beginners </li><li>A systematic layout of text and graphics to make the topic of Economics more approachable </li><li>Different materials, diagrams, and theories to supplement studies </li><li>A practical, no-nonsense approach assisting you with understanding the fundamentals of Management. </li></ul> This book explains everything you need to know to improve your management skills and get the most out of your team. It is essential reading for established or aspiring managers or students of business or management. Much more than a standard business-management or self-help book, How Management Works shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone looking to start their own business, become a more effective leader, or simply learn more about the world of business and management.

Cómo funciona el liderazgo (How Management Works)

This comprehensive guide reveals how to systematically identify and capture cross-selling and up-selling opportunities, whether through internal transformation, organisational consolidation or merger and acquisition scenarios. By understanding the fundamental principles of revenue expansion and cost optimisation at the same time, business leaders can dramatically improve their company's value proposition while strengthening market position.Every business professional will encounter organisational change - whether through M&amp;A activity during economic booms or internal restructuring during downturns. These pivotal moments present extraordinary opportunities to simultaneously increase sales and reduce costs, yet most organisations fail to maximise their potential. This book provides the strategic framework and practical tools needed to excel during these critical transitions, showing how to plan and implement cross-selling initiatives that deliver substantial revenue growth while streamlining operations for maximum efficiency. Drawing from real-world M&amp;A scenarios and internal transformation case studies, this guide demonstrates how to improve profit from both ends of the equation. You will learn to identify cross-selling opportunities that others miss, develop implementation strategies that minimise disruption and create sustainable revenue streams that outlast the initial organisational change.Whether you are leading a merger integration, managing a divisional consolidation or simply seeking to optimise your current sales approach, this book provides the insights and methodologies to transform organisational complexity into competitive advantage and measurable profit improvement.

The Executive's Growth Guide to M&A, Re-Organization and Profit Optimization

Cross-Sell to Scale

Going public is no longer reserved for large conglomerates. The Listing Day is a practical and inspiring guide that demystifies the SME IPO journey, showing entrepreneurs how to unlock capital, accelerate growth, and build enduring investor-grade businesses.
Inside this book, you'll discover:
- IPO Readiness Framework: Assess your business, understand regulatory requirements, and prepare for a successful listing.
- Step-by-Step Listing Roadmap: Navigate valuation, DRHP preparation, issue structuring, investor positioning, and the listing process with confidence.
- Beyond the Bell Ringing: Learn how listed companies create long-term wealth through governance, credibility, access to capital, and sustainable growth.

How SMEs Go Public, Raise Capital, and Create Wealth

The Listing Day

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás El Método Briones, vas a lograr resultados.» Todo es una venta. En un mundo donde todos compiten por atención, el que no se promociona pierde. La habilidad más valiosa hoy en día es saber hacer marketing: comunicar quién eres, qué ofreces y por qué conviene elegirte. Beltrán Briones explica el sistema que creó él mismo y que demuestra su eficacia todos los días para posicionar su empresa, generar clientes y vender departamentos. A través de su experiencia en el real estate, el autor prueba cómo la promoción y las relaciones públicas constantes pueden implementarse con éxito en cualquier rubro. Esta es una guía práctica. Un manual para emprendedores, profesionales y empresarios que quieren mejorar su imagen y aumentar la demanda. Explica qué métricas mirar, cómo probar distintos canales y cómo construir una marca que efectivamente ayude a vender. El Método Briones se basa en conceptos simples y prácticos aplicados al día a día de cualquier compañía. ENGLISH DESCRIPTION “We’re constantly promoting ourselves all the time, in every aspect of life. That is why this book is for everyone. You can get started today. You don’t need to be fully prepared. Start promoting yourself and adjust as you move forward. The important thing is to take action. And I am convinced that if you apply The Briones Method, you will achieve results.” Everything is a sale. In a world where everyone is competing for attention, those who don’t promote themselves lose out. The most valuable skill today is knowing how to do marketing: communicating who you are, what you offer, and why you should be chosen. Beltrán Briones explains the system he created himself, which proves its effectiveness every day in positioning his company, generating clients, and selling apartments. Through his experience in real estate, the author demonstrates how consistent promotion and public relations can be successfully implemented in any industry. This is a practical guide. A manual for entrepreneurs, professionals, and business owners who want to improve their image and increase demand. It explains which metrics to track, how to test different channels, and how to build a brand that effectively helps drive sales. The Briones Method is based on simple, practical concepts applied to the day-to-day operations of any company.

El método Briones / The Briones Method

A SHORT COURSE IN BASIC FINANCE. LEARN FAST AND CHECK YOUR PROGRESS WITH PRACTICAL EXERCISES 7 Lessons in Finance For Non-Financial Managers&nbsp;is a simple training course in basic finance, giving you everything you need to know in just seven short chapters. From the profit statement and the balance sheet through to costing and budgets, it will help you deal confidently with questions such as 'What is the return on investment?', 'Do we have the resources?' and 'What are the cash implications?' * Lesson 1: The profit statement * Lesson 2: The balance sheet * Lesson 3: Published accounts * Lesson 4: Accounting ratios and investment decisions * Lesson 5: Cash and working capital * Lesson 6: Costing * Lesson 7: Budgets Explore the main themes and ideas, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Finance For Non-Financial Managers&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;books are for managers, leaders, and executives who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables you not just to get up to speed, but to get ahead.

Master the Basics of Finance in 7 Steps

7 Lessons in Finance for Non-Financial Managers

How do we blend humanity with commerciality?In a world that still celebrates results and a constant drive for growth, the truth is becoming clear: human skills matter more than ever.HUMAN-WISE reveals the powerful golden thread between the skills that win work and those that define human-centred leadership. Drawing on real-life experiences, it introduces the practical and proven HUMAN(TM) framework, placing self-confidence, emotional intelligence and coaching skills at the centre of personal and professional success.Whether you're a leader, expert practitioner or someone looking to grow your business, HUMAN-WISE will help you elevate how you show up, strengthen your relationships, and build a more human working world, one conversation at a time.Helen Wada began her career as a chartered accountant and never dreamt of a role in sales. Yet went on to become a Global Client Leader for KPMG. She now leads The Human Advantage(R), a leadership development and executive coaching business focused on helping others to lead from within and sell with confidence.'HUMAN-WISE represents a vital resource: a coaching approach for sustainable success.- Phil Smith CBE. Chair Skills England'A must-read for anyone who believes the future of business is human.' Melissa Geiger, Chair, KPMG UK and Switzerland

How to lead from within and sell with confidence

HUMAN-WISE

Geschäftsprozesse, Komponenten, Zusammenhänge– Erklärt am Beispielunternehmen Global Bike

Einstieg in SAP S/4HANA

B2B sales is changing faster than anyone expected, and AI isn't coming for your job; it's coming for your habits.

"Yourself Augmented" is the modern playbook for salespeople who want to stay relevant, irreplaceable, and radically effective in the AI era.

This book takes you beyond theory into real, practical examples showing how to master the three core channels of modern outreach: Email, LinkedIn, and Cold Calls. You'll learn what great outreach really looks like today, how to craft personalized messages that sound human, and how to use AI to build human relationships, not meaningless automation.

From decoding buyer signals to writing messages that actually earn replies, from using AI to think sharper (not lazier) to handling complex cold-call scenarios - this is a one-stop guide for modern sellers who refuse to sound like robots.

If you've ever wondered how to blend human judgment with AI - to work 10x faster, sell smarter, and still feel authentic - this book will show you how to become the kind of seller no algorithm can ever replace!

Tell your Manager "I'm Not Replaceable"

Yourself Augmented

Cold to Sold

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